Testing New Home Pages for Conversions

Peter Boyd

November 3, 2017

Your website is ranked highly among your competitors. Your back link profile is good, and your content is strong. But for some reason your website isn’t converting the way it should, and your bounce rate is through the roof. It’s a common problem to have, but thankfully, PaperStreet can easily help sites with high bounce rates increase their conversions by adding call-to-actions, or CTAs.

One recent example of how a strong call-to-action can help your site is Fort Lauderdale personal injury attorney David I. Fuchs. Before our update, his CTA and contact form were placed below the fold on his homepage. This is prime real estate when it comes to web design, as this is the first thing users see when they visit your site. Now, as you can see below, we open with a strong CTA that drives users to take action. The language appeals to a potential client’s goals (“Get the compensation you deserve!”) and a contact form is easily visible so that they can act quickly and get in touch with the practice.

You will also see a similar design on the firm’s internal pages. A contact form is prevalent in the sidebar, and the call-to-action in the navigation bar sticks to the top of the page, giving potential clients easy access to the firm’s phone number.  Hopefully we will have results to show in the near feature.

The Law Offices of David I. Fuchs is a personal injury law firm located here in Fort Lauderdale. He focuses on all areas of personal injury and accident law, including car accidents, truck accidents, work-related injuries, premise liability and more. He has been practicing law for more than 30 years.

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