As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…
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How to do an Index Request with Google Search Console [Guide]
Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…
5 New Tips You Should Know About Your New Website Launch
Launching your new website can be an exciting time, but it can also be a stressful one. At PaperStreet, we work with you and follow a comprehensive launch list to try and alleviate any issues. Below we will be going…
Law Firm Practice Area Marketing – How Niche City and Practice Pages Work
Making the Most of Your Law Firm Practice Area Content Most law firms practice in several related areas, such as business, bankruptcy, and say . . . litigation. Even firms that practice in just one area, like estate planning, have…
Technical SEO Issues That Harm Law Firm Marketing
In this post, we will discuss technical SEO issues that may be happening on your site, which may negatively affect your law firm’s marketing strategy and Google rankings. Broken Backlinks on External Websites When adopting a content marketing strategy that…
4 Types of Attorneys Who Can Benefit From Law Firm Marketing
Many lawyers struggle with choosing the best path to market their law firm and may be unsure if Internet Marketing is really the right fit for them. Every law firm has different needs when it comes to website promotion and…
How to Handle Website Copyright Infringement: DMCA Takedown / Google Takedown Requests
So your article, or entire website, has been copied. Word for word, your copy is staring at you, but it is on some other website. It sucks. You feel a bit violated. You want it removed immediately. In 20 years…
Answers to Your Local Listing Questions + Best Practices Checklist
What is the overall local listing process? First and foremost, you want to find all of your business listings on each directory site. This is done by performing multiple searches using your business name, address, and phone number. It’s important…
Tuning Your Website for Modern Page Speed Metrics
You’ve heard it before, but prepare to hear it again: Speed on the web matters more than ever before. Users are more impatient than ever, websites are browsed on bandwidth-sensitive mobile devices more than ever, and Google’s SEO ranking algorithms…
Signs of a High Quality, Trusted Website
We use the Internet everyday to make purchases, research information, and share data in various ways. In fact, Google processes over 3.5 billion searches everyday. With so many websites available at our fingertips it is that much more critical to…
