A web host is a position of great responsibility. Many businesses depend on their website as the key to their livelihood. As such a web host needs to do all they can to maintain these websites and protect the security…
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SEO Glossary for Lawyers (10 Must Know Phrases)
If you are in the legal industry and are exploring SEO techniques for your firm, you may have come across some unfamiliar phrases. In this post, we discuss the 10 “must-know” phrases before you get started so you will be…
A Guide to Law Firm Directories
There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…
Law Firm Branding: A Best Practices Guide
Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…
Website Launch Tips – A Best Practices Guide
As with every other step in developing a new website, there are many different aspects to consider when launching one. Launching websites can be stressful even for the most experienced, and many items can be easily overlooked. This is why…
Link Building and Local Search for Law Firms: A Best Practices Guide
As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…
How to do an Index Request with Google Search Console [Guide]
Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…
5 New Tips You Should Know About Your New Website Launch
Launching your new website can be an exciting time, but it can also be a stressful one. At PaperStreet, we work with you and follow a comprehensive launch list to try and alleviate any issues. Below we will be going…
Law Firm Practice Area Marketing – How Niche City and Practice Pages Work
Making the Most of Your Law Firm Practice Area Content Most law firms practice in several related areas, such as business, bankruptcy, and say . . . litigation. Even firms that practice in just one area, like estate planning, have…
Technical SEO Issues That Harm Law Firm Marketing
In this post, we will discuss technical SEO issues that may be happening on your site, which may negatively affect your law firm’s marketing strategy and Google rankings. Broken Backlinks on External Websites When adopting a content marketing strategy that…
