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Pete Boyd portraitUnderstanding Basics of Domains, Registrars, Name Servers and DNS

What You Need to Know Here is a brief summary of Domains, Registrars, Name Servers and DNS. Domains are purchased through domain registrars. Domain registrars hold the name server records – i.e. ns.rackspace.com. Name Servers hold DNS records. DNS records…


Pete Boyd portraitCreate All Possible Keyword Phrase Domains in 1 Minute

We often need to come up with a bunch of ideas for a domain based on common extensions. We often had to do this all manually and it sucked. So we created/modified a new tool to create all possible domains.…


Pete Boyd portraitLaw Firm Web Site Valuation: What is your Web Site, Domain, SEO and Content worth when your Law Firm Breaks Up?

So you decided to form a new law firm. The future is bright. You have funding in place, you have a client roster that will follow you, and you are teaming up with your old law school friends. Nothing can…


Pete Boyd portraitDomain Name Switch: Problems with Email or Web Site Not Revolving

At PaperStreet we launch about a web site a week (or eight in the past two weeks if you are counting). One of the most common issues with a new web site launch, on a new web server, is for…


A Quick Guide to Web Hosting Best Practices

A web host is a position of great responsibility. Many businesses depend on their website as the key to their livelihood. As such a web host needs to do all they can to maintain these websites and protect the security…


David portraitSEO Glossary for Lawyers (10 Must Know Phrases)

If you are in the legal industry and are exploring SEO techniques for your firm, you may have come across some unfamiliar phrases. In this post, we discuss the 10 “must-know” phrases before you get started so you will be…


A Guide to Law Firm Directories

There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…


Law Firm Branding: A Best Practices Guide

Because law firm branding is so important, we’ve created this guide to help you understand the basics of branding, how to create one that stands out from your competition, and some key considerations for developing your brand strategy moving forward.…


Website Launch Tips – A Best Practices Guide

As with every other step in developing a new website, there are many different aspects to consider when launching one. Launching websites can be stressful even for the most experienced, and many items can be easily overlooked. This is why…


Link Building and Local Search for Law Firms: A Best Practices Guide

As you may know, link relationships and keywords are the core of Google’s algorithm. The more times your pages are referenced on the web from other sites, and the more strategically your pages are structured, then generally the higher you will…


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