Redirecting Pay-Per-Click Ads to Homepage or Landing Pages?

We do not recommend directing sponsored, paid ads to the home page of your website. Instead, you should have specific landing pages that match up with the keyword phrases you are targeting.

The reason that you do not want to direct sponsored links to the homepage is because your cost per click and position on the page is largely determined by the quality score of 1-10 assigned to you by Google’s algorithm. Your quality score is based on how closely your landing page content relates to the keyword you are advertising on.

In most instances, your landing pages will be more on point and have higher quality scores for specific, relevant practice areas. If you simply redirect all keyword phrases to your home page, then you end up in a lower position for your ads and a higher cost per click.

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