Summarizing Your Services in a Simple Sentence
It is a good practice to be able to verbalize what you do in a simple sentence. Not only does it come in handy ay holiday parties — you know, when people you don’t like ask “what is it that you do, hunni?” — but, from a business perspective, short and simple carries a lot of weight and can help you narrow why clients should choose you. It strengthens your marketing plan and helps deliver a clear message to your audience.
For example, let’s consider why you should choose PaperStreet. The core differences at PaperStreet for all of our services:
- SEO – Ethical and exclusive search results
- Design – Unlimited design time, 100% ownership, experience with 1000+ happy law firms
- Development & Support – Same day support, responsive sites and secure publishing platform
- Content – All attorney writers; backed by our dedicated content editing team
How would you simplify the core differences at your law firm or business?