More Award-Winning Designs from PaperStreet

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

PaperStreet received two awards recognizing web design and marketing excellence this week — the first for our work with a national salad chain, and the second for a FDA law firm. Check out the sites at and They exemplify the range and effectiveness of our design and development teams.

On, we showcase our creativity. Tossed came to PaperStreet with a need for a “fresh” redesign of their web site to reintroduce themselves into the salad movement. Their target audience is the urbanite who is looking for a healthier dining option and ultimately a healthier lifestyle. As such, the web site provides visitors with a friendly, interactive experience that attracts – and holds – customers’ attention using various integrated technologies. These technologies include rotating visuals using Jquery to allow for multiple offerings on the home page, a revolving promo area, expandable menus, videos, interactive maps, and social media tools. Customers can order food online, and potential partners interested in starting their own franchise can learn how.

With, we demonstrate our design, branding and marketing expertise. By featuring a clean, sleek design, as well as compelling visuals, typography and custom logo, the web site gives visitors the instant impression that they have found an expert they can trust. This impression is immediately backed up by the web site’s sophisticated content — available in both English and Spanish – that informs users while positioning the law firm as a vital resource on FDA law. All this, combined with our Search Engine Optimization, has lead to a web site that is a major client-generating source for the firm.

But enough about the web sites. Here’s more information about the awards themselves: Specifically, our team garnered two “Silver” level W”³ Awards for 2010, one in the Food & Beverage category and one in Law & Legal Services. The W”³ Awards, based out of New York City, are sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. The awards honor creative achievement online and recognize the creative and marketing professionals behind award winning sites, videos and marketing programs. To learn more, visit

Impressed? Contact PaperStreet today to see what we can do for your business or law firm.

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