Law Firm SEO Tips

So you were told that your law firm needs SEO.  You read a bit and talked to several vendors, but you’re having a hard time comparing apples to apples (or even oranges).  Let’s go over 10 important facts:

  1. Start with Keyword Research. A simple research plan can take less than an hour and set your campaign off on the right foot.  A more detailed research plan will prove even more valuable.
  2. Architecture of your site is important, but not everything.  Your site should be built well and include Title Tags, Alt Tags, and keyword rich anchor text. It should meet Google guidelines.  But as explained below, links are most important.
  3. It is all about Links.  Google’s algorithm is based on who links to your site (and a lot of analysis on that link and website).  Generally speaking, the more links you get, the higher you rank.  It is more complicated than that, but it is important to understand the power of links.
  4. Meta Keywords are not important. Most search engines have degraded the Meta keyword tag.  You are only giving away competitor information by including it in the code.
  5. Keyword Stuffing does not work. You only have to mention the keyword three or so times on the page to achieve your results.  Stop stuffing your text.
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