Every blogger hits the wall at some point. You need to post, but don’t have time or have run out of ideas. I have come up with a quick list of ways to create those posts. These are real world examples.
Answer a client question
We get questions all day long from clients on a variety of topics. I am sure you do, too. Sometimes I pick up the phone, but often I simply reply back with the answer. If that answer is more than a few paragraphs, I turn it into a blog post. Simply strip out confidential information, turn the headline into the question, and your body text becomes the answer. BAM, you are done with your post.
Much like this one, you create lists of information. List how you help your clients with tasks, list how to handle a particular issue, list your process. Anything the client would want to know, make it a list.
We often make checklists for SEO, design or other processes. Most of what we do is not a trade secret.Yes, it helps us be a better company and service our client. However, there is no reason we cannot share that info with clients and even potential competitors. This list is an example of that. Other examples include our logo process [INSERT LINK], SEO Process, Google Local Process, etc. All great blog posts.
It is perfectly acceptable and good to post about a recent case, its ruling and impact on your practice. You should already be reading up daily or weekly on your core practice anyway, so figure out what is new and write a recap on that. It helps you understand the decision and keep your clients informed. One word of caution, however: Don’t be shady. Don’t report on someone’s tragedy or random accident that is not news and then try to plug your law firm in the next breath. You’ll just look like you’re trying to profit off of their misfortune. Bottom line, use the news to educate and share info with your clients, not send a heavy-handed sales pitch.
Social Media & Forum Commentary
If there is a good discussion going on another forum, blog or web site, chances are you want to comment. If your comment is short and sweet, post it there. If you are doing a detailed response, you may want to post that on your own blog.
Instead of commenting directly on the thread, consider posting your short thoughts as a reply, but then linking to your full post on your site. Then on your detailed blog post, you can summarize the discussion and offer your commentary. This will also allow you to be more detailed with photos, charts, and bullet point that may not be allowed on some forums or comment threads.