Facebook, Twitter, Instagram, Snapchat, LinkedIn and more…social media is now intertwined with people’s daily lives. In the first of this two part series, we’ll examine how lawyers can use social media to convey their message. With an in-depth explanation of how social media can be an asset to your business, you’ll see how you can use this rapidly growing platform to get the clients you need.
Clarify Your Niche
What kind of clients are you looking for? Depending on your practice, there are various ways to connect to social media followers.
Divorce lawyers can reach out to groups and pages that focus on parenting, marriage, and counseling. Not that you intend couples to separate of course, but to offer information to those who need it. Sharing videos that explain common divorce facts can help people know that you can help them with their issues.
Real estate lawyers can provide useful information on property acquisition, rent laws, and other legalities involved in the real estate industry. Exchanging comments and replying to inquiry posts will put your name out there, as well as sharing videos to real estate/property finder pages.
Immigration lawyers on the other hand, can market their services by sharing informative videos to pages dominated by multicultural ethnicities.
Better yet, subscribing to the paid advertising services of social media channels like Facebook can help you achieve remarkable results. Facebook sends unique ads to people’s newsfeeds based on the interests of each individual. The algorithms are dependent on the type of content that they view, and the pages they open. This means that your videos and your page will most likely be recommend by the site itself to the people who have recently browsed for lawyers and attorney services.
In the world of advertising, you need to capture your audience’s attention in the first 5 seconds. What happens afterward predicts the effectiveness of the ad. However, since legal marketing videos are done in a more formal way (read: no flashy editing tricks and cheesy musical scores), we can attribute it to a generous 30 seconds.
30 seconds…that is enough time to deliver a headline that will motivate your audience to continue watching your video. You can start with an intriguing introduction about the most common legal issues that you handle in your practice.
You may start with a line like, “How to Save your Business from Drowning in a Lawsuit” or “Are Taxes Taking Too Much from your Profit?” Offer straightforward solutions that will make your target audience believe that you are a reliable and credible source of information.
Demonstrate Your Knowledge
Trust me; people are looking for answers to their problems. If you are a lawyer seeking clients, be generous with valuable information. Since the internet is already filled with millions of answers, the people who are searching for solutions will most likely find it whether you tell them or not.
The more value you offer to prospective clients, the more people will reach out to you for help. This is where you establish your personal brand and your position as an authority in the field. Establishing yourself as a trusted figure in your areas of practice by maintaining a strong social media presence will keep your name at the forefront of potential clients’ minds. This means that a tip you offered on a social media page weeks ago, could lead to more future success than you ever could have imagined.
Are you looking to boost your social media presence and turn clicks into conversions? PaperStreet is here to help. Feel free to reach out, we’d love to hear from you.