Peter BoydDo Pay-Per-Click or Banner Ads Raise your SEO Rankings?

The Answer Is No

A client recently asked us whether local advertising or national pay-per-click ads improve their SEO efforts.

The ads the client was referencing were either pay-per-click or pay-per-impression. Either way, such ads do not affect the SEO campaign positively or negatively.

The ads can bring traffic to your website, so you should monitor them on their own and calculate the return based on your total ad costs and number of clients signed (traffic or click throughs).

Comments? Let us know your thoughts.

Leave a Reply

Your email address will not be published. Required fields are marked *




Our Newsletter

About Us

PaperStreet is a law firm web design and attorney internet marketing company, and provides law firm SEO. We create websites for lawyers that impress and get results. Founded by a lawyer, for lawyers, we have helped over 1,300+ law firms since 2001.

Free Website Analysis & Consultation. Contact Us Today