Conversion Tracking via Clicks: Useful for Downloads and Videos

Peter Boyd

February 8, 2017

Have you been wondering how to track on-page clicks? It sounds mystifying, but it doesn’t have to be. The following is an awesome code to add to for any marketing client to track on-page clicks. The click will act like a conversion, so you don’t need a landing page.

It is useful for tracking PDF downloads, video plays, or any click event on the site (perhaps even clicks to contact you by phone).

Step 1

Update your normal link:

<a href=”/files/Diminished-Value-eBook.pdf” target=”_blank>Download</a>


<a href=”/files/Diminished-Value-eBook.pdf” target=”_blank” onclick=”ga(‘send’, ‘event’, ‘Download eBook’, ‘Click’, ‘Download eBook’);”> Download </a>

Essentially, you add in this code:

onclick=”ga(‘send’, ‘event’, ‘Download eBook’, ‘Click’, ‘Download eBook’);”>

What does this mean?  Good question:

  • Send = mandatory field to tell Google what to do.
  • Event = mandatory field to tell Google what to do.
  • Download eBook = This is the event category. In this case, we called the event Download eBook.
  • Click = mandatory field for type of interaction. We used click, but you can also use play for a video.
  • You can also add in an event value with the event, but we did not need one here.

Step 2

Once you add the code, just login to Google Analytics and setup an event with that name.

  1. Go to Goals
  2. Add a New Goal
  3. Click Custom
  4. Click Event
  5. See Screenshot to add details to match labels.

And if that piqued your interest, there’s more information to be found.

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