Category Archives: SEO

3 Actionable Google Analytics Reports to Improve your Website [Guide]

There are many different reports and data contained in Google Analytics. In this post, we will highlight three reports that we find most helpful for taking actionable measures for website and marketing improvements. Traffic Channel Report This report can be…

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Competitors Bidding on Your Brand

Help! My Competition Is Bidding on My Brand! We all do it. We want to know that typing our company name into a search engine will let us see the visible fruits of our online marketing activities, from the ads…

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Words Matter, but Keywords Matter More

Keywords: Connecting Clients to Your Content Content is still king in marketing. Through content, you can establish yourself as a trusted authority for your customers or clients, and it is the heart of your brand. Content is more than just…

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Why Did My Google My Business Listing Get Updated?

You may have noticed your Google My Business Listing being edited from time to time and this could be the result of Google submitting new information as they find it on the web. They are constantly making updates to make sure…

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Google Says Goodbye to Google+

The Wall Street Journal reported Monday that Google exposed the private details of almost 500,000 Google + users and then opted not to report the lapse due to the concern that it would ignite regulatory scrutiny and reputational damage. Google…

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Switching to a New Domain Name? Inform Google and Bing [Guide]

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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Get to Know your Visitors Better with Event Tracking and Google Analytics [Guide]

In this post, we will show you how to setup Event Tracking with Google Analytics for your website. You will be able to track how certain elements of your website are interacted with (i.e. how many times a button or…

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How to Address a Negative Google Review [Effective 4 Step Process]

If you received a negative Google review and are wondering, now what do I do? This four step guide will outline what to do and what review elements actually matter. We will provide step by step instructions on exactly how to combat negative Google reviews through identifying the types you may encounter, how to respond and take action for removal.

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Internet Marketing and the Scientific Method

Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…

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How Site Navigation Affects SEO

Page navigation can make or break a site. It represents the foundation of a site and impacts how well all other law firm SEO strategies you put in place will perform. Fortunately, it’s never too late to restructure a site. Here are three ways to revamp your website’s navigation and why.

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