Category Archives: SEO

DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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Ashley RomerFive Legal Marketing Promotions You Can Afford

If you’re looking for new ways to expand your online marketing and are also on a budget, we’ve collected a list of deals and promotions going on. Some of these options are specific to the legal industry, but many are…

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Alex DiSebastianChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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Alex DiSebastianThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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Peter BoydHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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Alex DiSebastianSEO Authority, Relevancy & Partnership: The Recipe to Top Rankings

In order to stay competitive, it’s important to engage in building a better web presence for your company. By following these guidelines and investing in new content, links and upgrades, you will succeed long-term.

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DavidSwitching to a New Domain Name? Learn How to Use Google’s Change of Address Tool

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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Peter BoydIs Pay-Per-Click Still Worth the Investment for Law Firms?

We have seen campaigns have great success, as well as fail to achieve goals. There are contributing factors to every campaign that contribute to the success and failure of PPC efforts.

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Alex DiSebastianGoogle Update Limits Organic Search Results, Stresses Diverse Internet Marketing Plan

Last week, Google made yet another update to their search results page and now four AdWords ads are appearing at the top of the search results. In addition, the right-hand sidebar has been removed.

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AdrienneAttorney vs. Lawyer: Is One Term More Dominant Than the Other in the World of SEO?

Google Trends shows that the term “lawyer” was searched for 74,000 times per month, while “attorney” was searched for only 60,500 times per month.

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