Category Archives: SEO

[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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Google’s Featured Snippets: How to Make Your Content Stand out in SERPs

Google has been rolling out its featured snippets function for some time now, and it has the internet marketing world buzzing. For SEO experts, our goal has always been getting our clients to rank for position #1 in the search results. However, with the addition of featured snippets, we are all scrambling to understand the science (or mysterious SEO magic) behind the coveted “position 0.”

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Google AdWords: The Power of Bid Adjustments

Contrary to what some people may believe, Google AdWords isn’t a marketing avenue that you can throw an unlimited budget at and be successful. It takes a carefully crafted campaign involving eye-catching ad copy, quality landing pages, selective keyword targeting, high converting extensions and intricate bid optimizations that focus your campaign on the people who are most likely to convert.

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Google Site Search Alternatives

Clients often come to PaperStreet who need custom search functionality outside the scope of what WordPress and Total Control offer by default. We have always recommended Google Site Search (GSS) as the best alternative when needing the perfect query answered. However, Google stopped offering GSS in April 2017 and will end all service in April 2018. So, here are new opportunities for new vendors and what we are currently recommending.

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Your site is caching! Why? What can you do about it?

When you are actively making changes to a website, there is a great chance that once you save the changes you made and reload your site, you won’t see them take effect. That’s because your browser is displaying the latest version it saved of your site and it doesn’t include the changes you just made. When that happens, you need to clear your cache.

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5 Best Practices for Conversion Driven Law Firm Websites

If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.

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PaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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How Voice Search is Shaping the Future of SEO

Voice search is on the rise. But how do we keep up? Here’s a few useful tips for making sure your sites rank well during the rise of the voice search.

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Most Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.

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Will Artificial Intelligence Take Over SEO/SEM?

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”

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