Category Archives: SEO

DavidHow to Use the Hreflang Tag for Multilingual Websites

Want to offer content to users in countries that speak different languages? This post will guide you through the process of setting up hreflang tags.

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Ashley RomerIs Google’s Possum Update Filtering Out Attorney Listings In The Same Building?

Google’s Possum update could be affecting your local rankings. Read on to find out how.

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Allison GagliardiHow to Use Google Predictive Search to Brainstorm Blog Topic Ideas

When you open a new Google tab and start a search you might notice that your sentence auto-populates with suggestions. This is called predictive search and can be a valuable tool when brainstorming page topic ideas.

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DavidHow to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks

If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…

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Jacky CooneyHow To Best Track Web User’s Interactions: If You Said “Google Analytics,” You Don’t Know the Full Story

It is difficult to accurately assign a single purpose for every website, but most agree that purpose is to attract users. The more users a website acquires, and the more interaction a website gets out of those users, the more successful the website. So, if you want a successful website you need people to use your website frequently and thoroughly.

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DavidImportance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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Alex DiSebastianGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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Ashley RomerFive Legal Marketing Promotions You Can Afford

If you’re looking for new ways to expand your online marketing and are also on a budget, we’ve collected a list of deals and promotions going on. Some of these options are specific to the legal industry, but many are…

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Alex DiSebastianChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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