Category Archives: SEO

DavidImportance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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AlexGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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Ashley RomerFive Legal Marketing Promotions You Can Afford

If you’re looking for new ways to expand your online marketing and are also on a budget, we’ve collected a list of deals and promotions going on. Some of these options are specific to the legal industry, but many are…

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AlexChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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AlexThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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Peter BoydHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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AlexSEO Authority, Relevancy & Partnership: The Recipe to Top Rankings

In order to stay competitive, it’s important to engage in building a better web presence for your company. By following these guidelines and investing in new content, links and upgrades, you will succeed long-term.

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DavidSwitching to a New Domain Name? Learn How to Use Google’s Change of Address Tool

Switching your domain name should always be thought of as a last resort, but if you have to do it we recommend using Google’s “Change of Address” tool.

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Peter BoydIs Pay-Per-Click Still Worth the Investment for Law Firms?

We have seen campaigns have great success, as well as fail to achieve goals. There are contributing factors to every campaign that contribute to the success and failure of PPC efforts.

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