Category Archives: SEO

Alex DiSebastianPaperStreet’s stance on SEO On-page Optimization

To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…

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Ashley RomerMost Common Online Review Questions Answered

Online reviews are an important part of a company’s reputation. They prove credibility to potential clients and boost your business website in multiple ways. We have answered some common questions about obtaining, responding to, and handling online reviews for your business.

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DavidHow to Use the Hreflang Tag for Multilingual Websites

Want to offer content to users in countries that speak different languages? This post will guide you through the process of setting up hreflang tags.

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Ashley RomerIs Google’s Possum Update Filtering Out Attorney Listings In The Same Building?

Google’s Possum update could be affecting your local rankings. Read on to find out how.

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Allison GagliardiHow to Use Google Predictive Search to Brainstorm Blog Topic Ideas

When you open a new Google tab and start a search you might notice that your sentence auto-populates with suggestions. This is called predictive search and can be a valuable tool when brainstorming page topic ideas.

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DavidHow to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks

If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…

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Jacky CooneyHow To Best Track Web User’s Interactions: If You Said “Google Analytics,” You Don’t Know the Full Story

It is difficult to accurately assign a single purpose for every website, but most agree that purpose is to attract users. The more users a website acquires, and the more interaction a website gets out of those users, the more successful the website. So, if you want a successful website you need people to use your website frequently and thoroughly.

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DavidImportance of Online Law Firm Reviews and Star Ratings

Your online reputation as a business is now more important than ever. When you are looking for a new product or service, do you typically look at reviews first? Most likely, you do! This is the same scenario for your firm and…

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Alex DiSebastianGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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DavidGoogle’s Second Mobile-Friendly Algorithm Boost has Gone Live!

In case you haven’t already heard, Google has completed making the second version of the mobile-friendly update live today. Google Webmaster Trends Analyst John Mueller announced on Twitter this morning, saying, “The mobile changes mentioned here are now fully rolled…

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