Category Archives: PPC

Emily StephensSo You Want to Start a Pay-Per-Click (PPC) Campaign

Getting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…

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Alex DiSebastianGoogle Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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