Category Archives: PPC

Advertisers Assemble: How to PPC Like an Avenger

After nearly a dozen years working in the digital marketing and, more specifically, the pay-per-click marketing field, I have learned that there are numerous ways to implement and run a successful PPC campaign. No two advertisers are likely to go…

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Internet Marketing and the Scientific Method

Internet Marketing can be a complicated subject and practice. There are varying and contradictory opinions out there from online experts. To further compound all these viewpoints, there are multiple search engines to care about as well. Then, we get into…

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What PPC Metrics Should You Care About?

It seems like marketers speak one language, marketing jargon, and law firms are just trying to decipher what’s working, what isn’t and how efficiently their budget is being spent. Often, the metrics get diluted and it’s difficult to tell what’s important and what isn’t.

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Google AdWords: The Power of Bid Adjustments

Contrary to what some people may believe, Google AdWords isn’t a marketing avenue that you can throw an unlimited budget at and be successful. It takes a carefully crafted campaign involving eye-catching ad copy, quality landing pages, selective keyword targeting, high converting extensions and intricate bid optimizations that focus your campaign on the people who are most likely to convert.

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Setting up a Pinterest Ad Campaign

Deciding to run a Pinterest Ad is a great business move. Promoting your Pins is an easy way to get them seen by an ample crowd and will take visitors straight to the source of the original content.

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So You Want to Start a Pay-Per-Click (PPC) Campaign

Getting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…

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How to Upgrade PPC Ads to Extended Content

As of January 31st, 2017, Google will require all text ads to be in extended text ad format. We’ll walk you through the process, step-by-step.

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How to Get Your Pay-Per-Click (PPC) Account Ready for 2017

The end of the year is typically a time to reevaluate your marketing efforts, review your return on investment and set goals for the next 12 months. By following these three steps, you can have your AdWords campaigns ready to stay competitive in 2017.

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Google Map Pack Update – Are you Ready?

Recently, we were informed that Google’s map pack that has three results will soon be updated to include two organic results and one paid result. Google still has not confirmed when this update will be implemented, but it is most…

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7 Tips for Better PPC Banner Ad Tips for Law Firms

Pete gives tips on how to make the best banner for your law firm.

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