Category Archives: Social Media

Chelsea portraitMailChimp Troubles? Never Fear! Our Tutorial is Here

If you are a newsletter client of PaperStreet, you are probably familiar with the term MailChimp.  For those who are not … no, unfortunately it is not a little chimp that delivers mail.  MailChimp is a third party service we…


Ashley portraitHow to Create a Unique Facebook URL

When you create a Facebook page it is given a random URL that is usually long and not easily memorized (often an arrangement of letters and numbers). To make your Facebook page easier to find, it is a good idea…


How to Respond to Negative Comments on Social Media

While social media is a great way to get your name out there, it is also important to keep in mind that a large portion of social media is strategic reputation management.


Ashley portraitBoost Your Web Presence: How to Benefit from Social Media

Your business may have a blog and a few social media pages, but are you truly utilizing these outlets to your advantage? There are a few simple guidelines you should be following if you wish to gain the most exposure…


Twitter for Professionals – How to get the most of 140 characters

What should lawyers and professionals be tweeting? As I was preparing to write this article, my weekly LinkedIn newsletter landed in my inbox.  It included an article on 11 Professionals to Follow on Twitter. If these professionals were worth following,…


Chelsea portraitPin like a Pinterest Pro with our Simple How To

With Pinterest’s rising popularity within the social media network, it is important to not only have a Pinterest for your business, but also to be actively pinning.  But how? You might ask. That’s where we can help. The following is…


Facebook for Professionals Overview

Why should professionals have Facebook pages? The answer is surprisingly simple. Facebook is a trust-building medium. Potential clients trust others that their friends, family or acquaintances are familiar with. Additionally, having photos of your company picnic, or Super Bowl party…


Pete Boyd portraitGet Snazzy with a new Google+ Cover Photo for your Law Firm

On Google+ you can have both a profile photo and a cover photo for your law firm page. Here are some quick tips.


How To Make a New Google Plus Cover Photo

What’s this? Google Plus has a new cover photo size and a new profile photo size and shape! At first it seemed simple, just upload a new image and voila, a nice quality graphic appears. Not so fast,  proportions are…


Pete Boyd portraitHow to Rank High for a Product Recall: A Guide for Personal Injury Law Firms

Quick, some drug or product is hurting people. You have to be #1 for that phrase now, now, now! Here are some quick tips to help get your firm get noticed when time is of the essence. With little competition,…


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