Content marketing is an important step when optimizing your website for search purposes. This form of digital marketing contributes to Search Engine Optimization (SEO) and is also a means to engage and inform your potential clients. Blogs and core content…
Category Archives: SEO Specific Recommendations
How Site Navigation Affects SEO
Page navigation can make or break a site. It represents the foundation of a site and impacts how well all other law firm SEO strategies you put in place will perform. Fortunately, it’s never too late to restructure a site. Here are three ways to revamp your website’s navigation and why.
10 Super Helpful Screaming Frog Features for SEO Audits [Guide]
In this post, we will discuss some of our favorite and most helpful features when using the tool Screaming Frog to perform an SEO audit. This post assumes that you have a basic understanding of SEO. See below for more…
How to Write the Perfect Title Tag
Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization…
3 Useful Online Tools for Creating Optimal Web Content
Content is a crucial marketing component for any law firm that currently has a website. However, creating content that is optimal in length, quality and has all the bells and whistles for ranking high across search engines isn’t always the easiest thing to do – especially when you already have a multitude of firm-related matters to handle. Luckily, PaperStreet has your back. Here are three useful online tools that can help you create optimal web content.
PaperStreet’s stance on SEO On-page Optimization
To make sure that we are collectively on the same page as it pertains to SEO on-page optimization, I wanted to post this blog. For some, this is not new information and will serve as a refresher. For others, this…
Break Through the Noise: Five Ways to Leverage HARO for Media Coverage
Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.
How To Best Track Web User’s Interactions: If You Said “Google Analytics,” You Don’t Know the Full Story
It is difficult to accurately assign a single purpose for every website, but most agree that purpose is to attract users. The more users a website acquires, and the more interaction a website gets out of those users, the more successful the website. So, if you want a successful website you need people to use your website frequently and thoroughly.
Phone Inquiry Logging: How to Track New Client Phone Calls
Marketing & Conversion Data You need both to formulate a marketing plan that works. Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…
When is a Multi-Site Strategy a Good Idea for Law Firms?
What To Consider Our last post on this subject was in 2007, so I figured we should update our advice. The good news is our advice basically remains the same: Pick one website and make it your best. If you…
