Category Archives: SEO Partnership & Analogies

Alex portraitSEO and PPC: the Oven and the Microwave

Here we go again.  It’s known by some that I love analogies (they work!). It takes a complicated subject and gets to the gist of what we all can relate to and understand. I use them all the time: from choosing the…

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Alex portraitDo You Need an SEO Team? Great Question, Google.

PaperStreet would like to respond to anyone interested in law firm internet marketing. I read a lot of blogs geared to the Internet Marketing and Design industry. One recent industry blog highlighted a page and a video from Google that…

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Pete Boyd portraitCompany Marketing Spam

Pete discusses the ins and outs of company marketing spam.

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Alex portraitChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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Alex portraitThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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Alex portraitWhat SEO Campaigns and Your Gym Membership Have in Common

Everyone knows that a gym membership is a necessary evil if you want to lose weight and stay healthy. Something everyone might not know, but what every marketer understands, is that staying involved in your internet marketing campaign is a necessary evil to produce the best possible results.

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Alex portraitDon Draper Doesn’t Know the Internet, but His Principles Apply to Internet Marketing

Internet marketing principles are the same as the principles shown on the hit television series MadMen. PaperStreet is more like Don Draper than you think.

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Alex portraitQuestions to Ask Before You Start an SEO Campaign

We find many clients do not think of search engine optimization (SEO) and pay-per-click (PPC) as marketing, but that’s exactly what it is. SEO and PPC are internet marketing. Before you start a campaign you have to evaluate, as a…

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Pete Boyd portraitSEO is a Partnership: You, Us and Google

A Shared Responsibility The workload is normally split 80/20. PaperStreet will do as much as possible to get you on Google’s good side (about 80 percent), but some of the work has to come from you – the client. Usually this…

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Pete Boyd portraitQuestions to Ask Any SEO Firm and our PaperStreet Answers

Can you show me examples of your previous work and success stories? Certainly.  You can check out our current client list here – SEO Client List and- SEO Best Practices Guide Do you follow the Google Webmaster Guidelines? We absolutely follow…

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