Category Archives: SEO Basics

Pete Boyd portraitInternet Marketing: Why Focusing on Less is More

A discussion about how selecting the best internet marketing strategies for your company is better than selecting them all.

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Pete Boyd portraitHow to Improve Search Rankings on Existing Websites

Existing websites with high domain authority typically need a different search marketing plan. Below is our checklist when analyzing an existing website that wants to improve in search.

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7 Steps to SEO Success

A step-by-step overview of our SEO campaign process.

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Alex portraitChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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Pete Boyd portraitHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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Alex portraitSEO Authority, Relevancy & Partnership: The Recipe to Top Rankings

In order to stay competitive, it’s important to engage in building a better web presence for your company. By following these guidelines and investing in new content, links and upgrades, you will succeed long-term.

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What is a Title Tag and Meta Description?

One of the most common questions the content team is asked is, “What is a title tag and meta description?” It is usually followed with, “Why are these on my page of content and where will they show up on my website?”

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Alex portraitSEO Optimization Guidelines in Less Than Two Minutes

New Industry Standards In about two minutes or less, I’m going to go through three points that explain the 2015 industry standards as it applies to Google regarding a solid optimized page.  Two Direct Keyword Matches First, make sure that…

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Drafting Your Own Website Content? Learn the SEO Basics

Keeping Your Content SEO Friendly Even if ranking high in search engines is not your main goal, you can still benefit from best practices. Keep these seven tips in mind when drafting content for your website No Duplicate Content There…

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Over Optimization: Keyword Rich Anchor Text

We are always preaching optimization, optimization, optimization when we talk about SEO. Of course, a properly optimized page is absolutely key to rankings, but you can overdo it. One of the good practices of SEO is to link within your…

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