Category Archives: Law Firm Internet Marketing

Allison GagliardiMaster Content File Audits: What Our Editor Looks For

Details to Include in Your Master Content File Your master content file is crucial to the web development process. This document houses all of your content/notes/information. It tells the developers what goes where so that they can add the content to…

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Allison GagliardiThe Different Types of Home Page Content

Choosing a Home Page Style Your home page content is an important, if not the most important, aspect of your website. It is the introduction to your brand and should reflect your firm values and goals and be easily understood.…

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Sally KaneFlorida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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JillianAwesome Chrome Apps Test Responsive Designs

It continues to be increasingly difficult to check responsive designs on the many screen sizes and resolutions that exist (and it’s not getting any easier). At PaperStreet, we created an entire department to help the elements and functionality of web…

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Robin TidrickPhone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data You need both to formulate a marketing plan that works. Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…

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Alex DiSebastianTop SEO Case Studies with PaperStreet

We know we do good work, but when you see it all laid out in a nicely formatted blog post it really makes your day. The Internet marketing portion of our company is the fastest growing (who doesn’t want to…

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paperstreetAn Excerise in Establishing Core Differences

Summarizing Your Services in a Simple Sentence It is a good practice to be able to verbalize what you do in a simple sentence. Not only does it come in handy ay holiday parties — you know, when people you…

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Peter BoydBest Practices for Contact Form Confirmation & Thank You Pages

Take Advantage of You Thank You & Confirmation Pages You have now received a contact form, great!  Did you use the opportunity to help impress your potential client?  Or did you simply state: “Thank you for contacting our firm, we…

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Allison GagliardiGet Free SEO Data with These Awesome Search Tools

Dominate Google with These Free Tools There are many programs available that you can pay for to get results about keyword research. However, there are some favorites that don’t require a subscription. Lucky for you, we have compiled them below!…

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Allison GagliardiUse These Law Firm City Pages as a Template for Your Own

 Why is a City Page on my Proposed Site Structure? PaperStreet recommends city pages to clients with multiple office locations or those targeting multiple cities in an SEO campaign. The use of city pages can be beneficial in the following ways: SEO…

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