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Alex DiSebastianNow Hiring: SEO Content Editor & Blog Coordinator

THIS POSITION HAS BEEN FILLED. THANKS FOR APPLYING. PaperStreet is looking for a part-time SEO savvy writer and organizer to join our team. This person will help manage and develop all new and existing content for SEO clients. This includes…

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Sally KaneWriting Content for Law Firm Websites: Show, Don’t Tell

One basic tenet of good writing is to “show, don’t tell.”   In other words, don’t just tell your web readers how great you are; show them through specific details and examples. This guideline especially holds true for law firm web…

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Peter BoydContent Guidelines for Law Firm Websites

We just completed a seminar on content guidelines for law firm websites.  Take a look and download.  We will be posting the audio later this week once available. Thanks! Content Guidelines for Law Firm Websites Our January 24th webinar covered…

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Allison GagliardiAwful Lawyer Ad and Website Clichés: Funny – If They Weren’t Costing You Clients & Money

I recently laughed out loud when I saw this spoof of a lawyer advertisement online. Unfortunately, it is close to the reality of how some attorneys market their law firms. (Law books? Check. Snarky lawyers? Check. Ugly green marble? Double check.)

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ScottManaging Your Web Site Content in One Easy Program

A Content Management System, or CMS for short, is exactly what the name implies – an easy-to-use online system for adding, editing and deleting content from your website. There are several CMS options available, with the most widely used one being Wordpress. PaperStreet also offers Total Control, a CMS tailored specifically for law firms.

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Allison GagliardiReuse or Revamp? The Role of Content in a Website Redesign

When a law firm decides to revamp its outdated website, the goal is usually a new “look and feel” for the site. With all this focus on design, it’s very common to overlook a key element: the website’s actual content, particularly the written copy.

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