Category Archives: Conversion Rate Optimization

Conversion rate optimization for law firms.

Robin TidrickHow to Accept Payments on Your Law Firm Website

The Ultimate Convenience for Your Clients Every year website content makes a shift toward client-centric writing. Websites are becoming hubs of information. Their purpose is to inform, educate and advise. Part of making your website useful to clients is accepting…

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Robin TidrickLAW DIRECTORIES INFOGRAPHIC: First Page Rankings are Just a Directory Away

A Profile on These Law Directories is Critical Amidst the ever changing and growing world of SEO, there is one constant that has, is, and will continue to be, an important factor in getting your website ranked … links. Backlinks…

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AndrewThe Best Pop Up Plugin for WordPress

Whether you need to increase website conversion or make an important announcement to your user, a popup plugin is the best option available to get users feedback on initial site load. A popup plugin is a WordPress extension that will…

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Peter BoydDo Not Submit! Get Creative with Contact Form Button Text

Using SUBMIT for contact forms is lazy and inefficient. Get creative with different ideas. You can improve you conversion rate and get more leads.

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Peter BoydEffective Online Web Presence for Law Firms

Your web presence is everything you put online. Stop thinking just about your website and start thinking about everything you could be doing online.  Here is a brief outline:

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Allison GagliardiUsing Anchor Text to Boost Your Law Firm’s Search Rankings (SEO)

Most lawyers don’t know a ton about SEO — Search Engine Optimization — but they are vaguely aware that if they include certain keywords in their website content, they will tend to rank higher with search engines like Google.

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ElyssaConversion Rate Optimization for Lawyer Websites: Five Keys to Increasing Client Leads

Wish more people were contacting your law firm or business? If you have a website (or are planning on creating one), you must know what Conversion Rate Optimization is and how it can increase clients contacts and profits.

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Allison GagliardiLaw Firm Internet Marketing Question: Are E-Newsletters Effective?

A law firm client recently asked us whether E-newsletters are worth the time and effort they take to create. Do they truly reach clients? Or just end up in email trash bins?

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Peter BoydIs a Pop-Up Contact Form Worth $240,000? Yes.

Here at PaperStreet, we used to have an extra pop-up form on our web site. The pop-up contact form would activate after seven seconds on any interior page, only pinging the user once.

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Alex DiSebastianHow to handle SEO when redesigning your website?

Everything has a shelf life. Your website and your website’s Search Engine Optimization information is no different. They are directly intertwined, so if you are looking at one, you better not ignore the other.

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