Category Archives: Conversion Rate Optimization

How to F-Up your AdWords Pay-Per-Click Campaign in 10 Easy Steps

PPC can be tricky, especially for first time users. If you’re a law firm setting up its first AdWords campaign, then you will want to avoid these steps to improve your conversions.

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Conversion Tracking via Clicks: Useful for Downloads and Videos

Are you looking to track clicks on your website? Pete is here to show you how. Hint: It’s easier than you thought!

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How Google Wants You to Format Telephone Numbers for Mobile

At PapeStreet, we think it’s critical to have a well-designed and functioning mobile website. A big part of that goal is ensuring the phone number links correctly.

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Simple Design Changes Lead to 300% Increase in Conversions in 24 Hours

We were able to help one of our clients increase their conversion rate by 300% in less than 24 hours by making a few relatively easy updates.

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How to Sync your Webmaster Tools SSL Website Property with Your Google Analytics

We highly recommend that you sync your Webmaster Tools SSL website property with your Google Analytics website property when you upgrade to a SSL certificate (in fact, just do it – seriously). In short, your query data will not sync automatically unless you make a change, so there is action required on your part.

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How To Search and Add Subscribers in MailChimp (We Swear It’s Easy!)

Learn how to search, find and update an existing subscriber, or add a brand new email to our favorite newsletter software, MailChimp.

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The Biggest PPC Mistakes Law Firms Make

Every law firm expanding into internet marketing wants a piece of the PPC pie. Yet, these top five mistakes are still being made over and over by law firms.

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How We Generated 145 Leads for a Law Firm Using PPC and SEO

We allocated a budget of $8,500 and produced 145 leads for a law firm using a combination of traditional search optimization (SEO) and paid advertising (PPC) to generate new business for the firm.

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Pay-Per-Click Frequently Asked Questions

PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads.

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Top 10 Tips for an Effective Pay-Per-Click Campaign

We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.

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