Category Archives: Conversion Rate Optimization

Using CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…

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Your site is caching! Why? What can you do about it?

When you are actively making changes to a website, there is a great chance that once you save the changes you made and reload your site, you won’t see them take effect. That’s because your browser is displaying the latest version it saved of your site and it doesn’t include the changes you just made. When that happens, you need to clear your cache.

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Setting up Campaign Custom Parameter Tracking and URL Referrers

We like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.

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5 Ways Lawyers Can Speed Up Their Computers

Is your computer running slower than expected? Kyle is here with 5 tips for how to get your machine–whether it’s a Mac or PC–back up to speed.

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Conversion Review Checklist: 67 Things to Check on Your Law Firm Website

Want to know how to know how to get more conversions from your website? Pete is here to offer 67 suggestions for how you can make your website work more effectively for your firm.

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Update Your Google Ad Sizes for Increased Reach

Why Upgrade? We are recommending that all of our clients design four new ad sizes for their Google AdWords marketing campaigns. If you upgrade, you will have more ad inventory to display your firm’s ads. These new ads are also…

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Conversion Tracking via Clicks: Useful for Downloads and Videos

Are you looking to track clicks on your website? Pete is here to show you how. Hint: It’s easier than you thought!

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Simple Design Changes Lead to 300% Increase in Conversions in 24 Hours

We were able to help one of our clients increase their conversion rate by 300% in less than 24 hours by making a few relatively easy updates.

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How We Generated 145 Leads for a Law Firm Using PPC and SEO

We allocated a budget of $8,500 and produced 145 leads for a law firm using a combination of traditional search optimization (SEO) and paid advertising (PPC) to generate new business for the firm.

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Top 10 Tips for an Effective Pay-Per-Click Campaign

We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.

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