Category Archives: Conversion Rate Optimization

Using CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…

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Chatbot For Law Firms

Since the start of modern digital marketing, having live chat functionality on websites has been highly appealing to law firms that are concerned with conversions and adding a personal touch to collecting leads from their website.  There are currently two popular options for live chat.  Here, at PaperStreet, we use many of these tools on our websites, but unfortunately, they have major caveats.

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[Case Study] Is It Better for Conversions to Have a Contact Form on Your Home Page?

Here at PaperStreet, we pride ourselves on getting results for our marketing clients. One of the most important data metrics that we use for analyzing a website’s success is the number of completed contact form conversions. As a result, we wanted to conduct an internal case study that would test if a website benefited from more conversions if it had a contact form on the home page, above the fold. Read on to see our results.

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Your site is caching! Why? What can you do about it?

When you are actively making changes to a website, there is a great chance that once you save the changes you made and reload your site, you won’t see them take effect. That’s because your browser is displaying the latest version it saved of your site and it doesn’t include the changes you just made. When that happens, you need to clear your cache.

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5 Best Practices for Conversion Driven Law Firm Websites

If your website is not engaging visitors, then the traffic coming to your website is wasted. As a result, we have outlined our 5 best practices to help drive conversions and generate more revenue for your law firm.

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Setting up Campaign Custom Parameter Tracking and URL Referrers

We like to track inquiries and where they come from. Using Google AdWords, you can easily track the specific keyword phrase, ad type and device of the inbound inquiry.

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Will Artificial Intelligence Take Over SEO/SEM?

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”

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5 Ways Lawyers Can Speed Up Their Computers

Is your computer running slower than expected? Kyle is here with 5 tips for how to get your machine–whether it’s a Mac or PC–back up to speed.

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Conversion Review Checklist: 67 Things to Check on Your Law Firm Website

Want to know how to know how to get more conversions from your website? Pete is here to offer 67 suggestions for how you can make your website work more effectively for your firm.

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Update Your Google Ad Sizes for Increased Reach

Why Upgrade? We are recommending that all of our clients design four new ad sizes for their Google AdWords marketing campaigns. If you upgrade, you will have more ad inventory to display your firm’s ads. These new ads are also…

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