Category Archives: Conversion Rate Optimization

Conversion rate optimization for law firms.

Alex DiSebastianUsing CallRail to track conversions

Measuring the return on investment from your website or Internet Marketing campaigns is one of the smartest and important items a law firm can do. In 2018, PaperStreet has reviewed several online lead management applications, and we recommend CallRail. CallRail tracks…

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AndrewChatbot For Law Firms

Since the start of modern digital marketing, having live chat functionality on websites has been highly appealing to law firms that are concerned with conversions and adding a personal touch to collecting leads from their website.  There are currently two popular options for live chat.  Here, at PaperStreet, we use many of these tools on our websites, but unfortunately, they have major caveats.

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KyleHow Google Wants You to Format Telephone Numbers for Mobile

At PapeStreet, we think it’s critical to have a well-designed and functioning mobile website. A big part of that goal is ensuring the phone number links correctly.

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GuiSimple Design Changes Lead to 300% Increase in Conversions in 24 Hours

We were able to help one of our clients increase their conversion rate by 300% in less than 24 hours by making a few relatively easy updates.

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Peter BoydHow to Sync your Webmaster Tools SSL Website Property with Your Google Analytics

We highly recommend that you sync your Webmaster Tools SSL website property with your Google Analytics website property when you upgrade to a SSL certificate (in fact, just do it – seriously). In short, your query data will not sync automatically unless you make a change, so there is action required on your part.

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Emily StephensThe Biggest PPC Mistakes Law Firms Make

Every law firm expanding into internet marketing wants a piece of the PPC pie. Yet, these top five mistakes are still being made over and over by law firms.

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Peter BoydHow We Generated 145 Leads for a Law Firm Using PPC and SEO

We allocated a budget of $8,500 and produced 145 leads for a law firm using a combination of traditional search optimization (SEO) and paid advertising (PPC) to generate new business for the firm.

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Peter BoydPay-Per-Click Frequently Asked Questions

PPC is an advertising solution that helps law firms (and lots of other companies) increase their number of leads.

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Peter BoydTop 10 Tips for an Effective Pay-Per-Click Campaign

We’re convinced that 2016 is the year that PPC is going to explode. Google search results are shrinking and PPC remains one of the ways you can maintain a presence at the top of the results page.

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DavidOur Favorite Blogs for Internet Marketing Strategies

Internet marketing is a continuously evolving industry and new techniques and best practices are always coming to the forefront. Check out our list of links that we find to be extraordinarily helpful in staying up to date with the latest trends.

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