Category Archives: Content

Allison GagliardiThe Most Popular Name for Law Firm Blog Platforms

We reviewed the last 100 law firm website launches at PaperStreet to determine the most popular main navigation name for legal blogs.

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Chelsea RyanOmnivore: Take Two – How to Get Your List Accepted by MailChimp’s Abuse Prevention System

Our last post about MailChimp’s automated abuse prevention systems, lovingly referred to as Omnivore, might have left you saying “UH, thanks for the 411…but how exactly does this affect me?” Never fear, PaperStreet is here to let you know how Omnivore might wiggle its way into your life on the interweb.

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Allison GagliardiWhat Does It Take to Produce an Award-Winning Law Firm Website?

From step 1 to done, we invite you to walk through the steps of creating an award-winning PaperStreet law firm website.

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Alex DiSebastianPaperStreet Hiring Content Editor / Writer for SEO Team

PaperStreet is seeking a Content Editor / Writer for the SEO Team. We need someone who is in love with content and equally loves the world of content, SEO and the web.

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Sally KaneHow to Conduct a Content Audit of Your Law Firm Website

Sally outlines the best way to audit your website content.

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Alex DiSebastianChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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Alex DiSebastianThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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Pam Day5 Tips for Writing FAQs that are Actually “Frequently Asked”

In order to develop a good FAQ page you need to spend some time thinking about the specific questions and concerns your potential clients may be struggling with.

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Peter BoydHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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Sally KaneHow to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

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