Category Archives: Content

Allison GagliardiWhat Does It Take to Produce an Award-Winning Law Firm Website?

From step 1 to done, we invite you to walk through the steps of creating an award-winning PaperStreet law firm website.

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AlexPaperStreet Hiring Content Editor / Writer for SEO Team

PaperStreet is seeking a Content Editor / Writer for the SEO Team. We need someone who is in love with content and equally loves the world of content, SEO and the web.

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SallyHow to Conduct a Content Audit of Your Law Firm Website

Sally outlines the best way to audit your website content.

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AlexChoosing Keywords is Like Summiting Multiple Peaks Within a Given Mountain Range

When hiking a mountain range the peaks vary in steepness and difficulty and represent the same challenges of marketing for a variety of keywords.

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AlexThe Content on Your Website is Like Filling Silos on a Farm with Crops

The number of practice areas you are seeking to rank for and the number of pages you write for each is representative of silos on a farm filled with crops.

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Pam Day5 Tips for Writing FAQs that are Actually “Frequently Asked”

In order to develop a good FAQ page you need to spend some time thinking about the specific questions and concerns your potential clients may be struggling with.

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Peter BoydHow to Rank Higher in Search Results: Your Next Steps After a Website Launch

Congrats, your new website launch! So, why are you not #1 for your key practice area in your city? Good question. Let’s explain what it will take to rank high and where you can start.

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SallyHow to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

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Allison GagliardiEffective Methods for Promoting Your Law Firm Blog Posts

Everyone has an opinion about the best way to promote new content. The answer can be hairy, considering everyone has different goals. Yet, there are proven ways to gain exposure after you click, “post.”

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AdrienneAttorney vs. Lawyer: Is One Term More Dominant Than the Other in the World of SEO?

Google Trends shows that the term “lawyer” was searched for 74,000 times per month, while “attorney” was searched for only 60,500 times per month.

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