Author Archives: Sally Kane

Sally Kane7 Steps to Publishing Articles in Major Media Outlets

How to Successfully Publish in National News Publications Publishing in national news and trade publications is an excellent way to boost your visibility, gain professional credibility and drive traffic to your website. However, getting published in high-profile publications involves more than…

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Sally KaneFlorida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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Sally KaneIndustry Experts Share Legal Marketing Trends for 2015

  In 2015, digital marketing will continue to evolve as search algorithms grow more sophisticated, social media networks expand and law firms strive to stand out in a crowded market. We polled attorneys and marketing experts across the country for…

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Sally KaneFive Reasons Why Website Content Should Not be an Afterthought

Producing quality content for your new website is a time-consuming process.  However, if you don’t invest the necessary time and thought into the content process, your site will suffer.  Below are five consequences of failing to give proper consideration to…

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Sally KaneFreelance Law Firm Blogger/Content Writer (Telecommute)

We are seeking experienced legal bloggers/content writers to draft 500-word blog posts, articles and practice area content for law firm clients. This is a freelance, work-from-home position. We seek bloggers/content writers who: Can write on a variety of law firm…

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Sally KaneFour Things You Should Never Say in Your Law Firm Website Content

Most states’ bar rules place certain restrictions on lawyer advertising in an effort to protect the public.  Since lawyer advertising generally encompasses law firm website content, you must ensure that the content on your site does not violate any lawyer…

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Sally KaneFour Tips for Writing a Compelling “About Us” Page for Your Law Firm Website

After the home page, the “About Us” page is one of the most visited pages on a law firm website. Your “About Us” page is essential to highlighting your differentiating factors, cementing your brand identity and providing visitors with insight…

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Sally KaneWebinar: Blogging Best Practices for Lawyers

Blogs are one of the most influential digital resources for consumers.  Studies show that firms that blog receive 55% more more web traffic and 70% more leads than those that don’t.  Further, more than half of all businesses have acquired…

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Sally KaneFreelance Legal Web Content Writer

About PaperStreet PaperStreet creates new web sites and revitalizes aging ones. Located in downtown Fort Lauderdale, Florida, we are a custom web design studio with clients worldwide. We have designed over 1,000 web sites in the past 12 years for…

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Sally KaneHow to Choose and Hire a Web Content Writer- Part II: Evaluating Applicants

Content marketing is one of the best ways to generate new business.  However, creating content takes time and web writing skills. For busy law firms and businesses, outsourcing writing talent is a great solution.  You can find qualified writers through…

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