Author Archives: Sally Kane

How to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

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Webinar: How to Get Published in Major Media Outlets

The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.

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Webinar: Top Website Content Strategies for Law Firms

This year the quality of the content on your site is arguably more important than ever before. Web content needs to be focused, informative and provide actual value to your reader. In this webinar we discuss: 4 Things You Should…

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7 Steps to Publishing Articles in Major Media Outlets

How to Successfully Publish in National News Publications Publishing in national news and trade publications is an excellent way to boost your visibility, gain professional credibility and drive traffic to your website. However, getting published in high-profile publications involves more than…

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Florida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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Industry Experts Share Legal Marketing Trends for 2015

  In 2015, digital marketing will continue to evolve as search algorithms grow more sophisticated, social media networks expand and law firms strive to stand out in a crowded market. We polled attorneys and marketing experts across the country for…

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Five Reasons Why Website Content Should Not be an Afterthought

Producing quality content for your new website is a time-consuming process.  However, if you don’t invest the necessary time and thought into the content process, your site will suffer.  Below are five consequences of failing to give proper consideration to…

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Freelance Law Firm Content Writer (Telecommute)

We are seeking experienced content writers to draft blog posts, articles and practice area content for our law firm clients. This is a freelance, work-from-home position. We seek content writers who: Can write on a variety of law firm practice…

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Four Things You Should Never Say in Your Law Firm Website Content

Most states’ bar rules place certain restrictions on lawyer advertising in an effort to protect the public.  Since lawyer advertising generally encompasses law firm website content, you must ensure that the content on your site does not violate any lawyer…

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Four Tips for Writing a Compelling “About Us” Page for Your Law Firm Website

After the home page, the “About Us” page is one of the most visited pages on a law firm website. Your “About Us” page is essential to highlighting your differentiating factors, cementing your brand identity and providing visitors with insight…

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