Author Archives: Sally Kane

Sally KaneWeb Content Project Manager – Full-Time in Ft. Lauderdale or Remote

Are you looking for a collaborative team environment?  Need experience with an award-winning, fast-paced agency? Want an opportunity to work from home?  Then our Web Content Project Manager position offers a rewarding opportunity. If you are a creative self-starter with…

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Sally KaneTop 10 Ways to Grow Your Law Practice Through Thought Leadership in 2018

When it comes to law firms, thought leaders are the go-to subject matter experts in their area of practice. In 2018, thought leadership will become an even more powerful tool for lawyers to engage with prospects, clients and influencers. Here are 10 ways to establish yourself as a thought leader in 2018.

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Sally KaneBreak Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.

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Sally KaneTop 4 Things that Delay Law Firm Website Launches

When launching a website, there will be countless obstacles in the way of getting your site off the ground on time. Luckily, Sally is here to outline the top 4 issues you’ll want to avoid, so that you can stick to your project timeline.

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Sally KaneHow To Pitch a Publication: A Guide to Getting Published for Attorneys, Part II – Drafting a Killer Query

In this article, Sally outlines the process for drafting a query letter. Her process will give you an in-depth look at what will pique an editor’s attention and make your letter stand out above the rest.

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Sally KaneHow To Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets

In this article, Sally offers advice on how to research media outlets. Knowing which publications you’ll want to pitch to is the first step to getting published.

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Sally KaneHow to Conduct a Content Audit of Your Law Firm Website

Sally outlines the best way to audit your website content.

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Sally KaneHow to Write a Law Firm Press Release

A press release is an effective way to gain free publicity and drive traffic to your website. A well-crafted press release can increase your visibility on the web, attract media attention and reach potential clients.

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Sally KaneWebinar: How to Get Published in Major Media Outlets

The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.

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Sally KaneWebinar: Top Website Content Strategies for Law Firms

This year the quality of the content on your site is arguably more important than ever before. Web content needs to be focused, informative and provide actual value to your reader. In this webinar we discuss: 4 Things You Should…

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