Author Archives: Sally Kane

Law Firm Content Writing: Our 5-Step Writer Vetting Process

At PaperStreet, we pride ourselves on producing engaging, authoritative content that is accurate and timely. We produce thousands of pages per year for firms of all sizes ranging from solo practitioners to global law firms. Over the years, we have…

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Digital Content Intern (Remote)

Award-winning digital marketing agency seeks a rock star Content/Editorial Intern. We are looking for a college student or recent graduate with strong writing and editing skills who is eager to learn the world of internet marketing.

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Law Firm Content Ideas & Inspiration: 5 Best Law Firm Content of 2018

Content is one of the most important aspects of your website. Effective law firm content can educate, inspire, and inform the reader while driving new business. At PaperStreet, we create thousands of content pages for law firms every year, helping clients rank higher in search and become thought leaders in their practice niche. Below we have assembled a list of some of the most effective law firm content pages we have created and why they work.

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Web Content Project Manager – Full-Time in Ft. Lauderdale or Remote

Are you looking for a collaborative team environment?  Need experience with an award-winning, fast-paced agency? Want an opportunity to work from home?  Then our Web Content Project Manager position offers a rewarding opportunity. If you are a creative self-starter with…

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Top 10 Ways to Grow Your Law Practice Through Thought Leadership in 2018

When it comes to law firms, thought leaders are the go-to subject matter experts in their area of practice. In 2018, thought leadership will become an even more powerful tool for lawyers to engage with prospects, clients and influencers. Here are 10 ways to establish yourself as a thought leader in 2018.

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Break Through the Noise: Five Ways to Leverage HARO for Media Coverage

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the budget to hire a pricey PR firm. Help A Reporter Out (HARO) is a shortcut to free publicity and can be a powerful marketing tool for attorneys. Curious about how to get noticed? Sally shares her secrets to cutting through the noise and standing out.

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Top 4 Things that Delay Law Firm Website Launches

When launching a website, there will be countless obstacles in the way of getting your site off the ground on time. Luckily, Sally is here to outline the top 4 issues you’ll want to avoid, so that you can stick to your project timeline.

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How To Pitch a Publication: A Guide to Getting Published for Attorneys, Part II – Drafting a Killer Query

In this article, Sally outlines the process for drafting a query letter. Her process will give you an in-depth look at what will pique an editor’s attention and make your letter stand out above the rest.

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How To Pitch a Publication: A Guide to Getting Published for Attorneys, Part I – Researching Media Outlets

In this article, Sally offers advice on how to research media outlets. Knowing which publications you’ll want to pitch to is the first step to getting published.

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How to Conduct a Content Audit of Your Law Firm Website

Sally outlines the best way to audit your website content.

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