Author Archives: Pam Day

Six Biggest Mistakes With Law Firm Website Content

While you may think the content on your law firm’s website is not all that important because most people don’t take the time to read it, you need to realize what you write can go a long way in both attracting and turning off potential clients. 

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Long Form Content Doesn’t Have to Be Boring

While 500+ word pages may have been your goal in the past, long form content pages (pages with 2,000 words or more) are now becoming the norm for sites looking to outrank their competition. Here’s a few tips on how to ensure your long form content is anything but boring.

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Five Tips to Help Avoid Delays in the Content Writing Process

Want to avoid content-related delays in launching your website? Check out five tips to help you keep your writing process on track.

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Four Suggestions For How Small Firms and Solo Practitioners Can Better Connect with their Readers

Creating content that connects you with your readers and provides valuable information takes time and commitment on your part. Pam is here with suggestions for how you can make this happen in four easy steps.

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6 Items You May Want to Include on Your Industry Pages

When looking at the navigation bars on law firm websites, you may have noticed that many firms now include an “Industries’” tab on their site. Firms that are considering adding this type of section often ask us what they need to include on their industry pages. Today, we offer our advice on this topic.

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How Bullet Points Can Make Your Website More User Friendly

Are you looking to make your website a little more user friendly? If so, you may want to consider using bullet points to make your content easy to digest. In this webinar, Pam will tell you how.

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5 Things You Can Do to Prepare for Your Content Interview

An interview with your content writer will ensure that everyone is on the same page. Pam is here to tell you how you can prepare for the interview, so the process is as smooth and easy as possible.

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What You Should Consider When Writing Content for Your Practice Area Pages

Understanding your audience is key to writing successful website content. In this article, Pam explains the most important issues to consider when crafting your site.

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5 Tips for Writing FAQs that are Actually “Frequently Asked”

In order to develop a good FAQ page you need to spend some time thinking about the specific questions and concerns your potential clients may be struggling with.

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Website Accessibility: Make Sure Your Website is ADA Compliant

While the internet has dramatically changed how people distribute information and transact business, companies need to be sure that they are taking the right steps to comply with the Americans with Disabilities Act (ADA) by providing disabled individuals access to their websites.

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