Author Archives: Jason

Jason portraitGoogle Ads: Your Optimization Score is Not 100%

Recently, Google began sending out automated emails to their advertisers, letting them know that they do not have a 100% optimization rate in their Google Ads account. While this may be alarming to you, having perfect optimization is actually detrimental…

› Read More

Jason portraitWhere to Invest Your Paid Ad Budget

A lot has changed this year in terms of where you can, and often should, invest your paid marketing budget. And although Google is still where you should start your journey, some advertising platforms have made drastic changes over the…

› Read More

Jason portraitGoogle AdWords: The Power of Bid Adjustments

Contrary to what some people may believe, Google AdWords isn’t a marketing avenue that you can throw an unlimited budget at and be successful. It takes a carefully crafted campaign involving eye-catching ad copy, quality landing pages, selective keyword targeting, high converting extensions and intricate bid optimizations that focus your campaign on the people who are most likely to convert.

› Read More

Jason portraitWill Artificial Intelligence Take Over SEO/SEM?

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”

› Read More