Author Archives: Emily Stephens

Emily StephensHow to Upgrade PPC Ads to Extended Content

As of January 31st, 2017, Google will require all text ads to be in extended text ad format. We’ll walk you through the process, step-by-step.

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Emily StephensHow to Get Your Pay-Per-Click (PPC) Account Ready for 2017

The end of the year is typically a time to reevaluate your marketing efforts, review your return on investment and set goals for the next 12 months. By following these three steps, you can have your AdWords campaigns ready to stay competitive in 2017.

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Emily StephensNew Features Announcement from the Google Performance Summit

Google announced new features to be introduced in the coming months at the Google Performance Summit.

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Emily StephensThe Biggest PPC Mistakes Law Firms Make

Every law firm expanding into internet marketing wants a piece of the PPC pie. Yet, these top five mistakes are still being made over and over by law firms.

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