Author Archives: Emily Stephens

Emily StephensWhat PPC Metrics Should You Care About?

It seems like marketers speak one language, marketing jargon, and law firms are just trying to decipher what’s working, what isn’t and how efficiently their budget is being spent. Often, the metrics get diluted and it’s difficult to tell what’s important and what isn’t.

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Emily Stephens5 Reasons Why You Need an Internet Marketing Strategy in 2018

In a digital world, it’s still common to see businesses handling their own Internet marketing with little experience or an overall strategy. However, appointing a dedicated digital guru to assist your firm is critical if you want to 1) maximize your results and 2) get back to what you do best – practicing law. But why bother employing an Internet marketing campaign at all? Read on to find out.

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Emily StephensSo You Want to Start a Pay-Per-Click (PPC) Campaign

Getting started with a new Google AdWords campaign is crucial to generating leads but it can also be overwhelming to know where to begin. First, think about the most important components of your website. Your business name, practice areas, location, something unique…

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Emily StephensWhere Should I Expand My Internet Marketing?

It’s common for businesses to love the return on investment they’re receiving from Google AdWords and then want the next new shiny toy. Businesses and firms get bitten by the success bug and want to take on more marketing ventures to gain more leads and achieve more visibility. Emily is here to offer some solid advice on how to expand your internet marketing.

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Emily StephensHow to Upgrade PPC Ads to Extended Content

As of January 31st, 2017, Google will require all text ads to be in extended text ad format. We’ll walk you through the process, step-by-step.

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Emily StephensHow to Get Your Pay-Per-Click (PPC) Account Ready for 2017

The end of the year is typically a time to reevaluate your marketing efforts, review your return on investment and set goals for the next 12 months. By following these three steps, you can have your AdWords campaigns ready to stay competitive in 2017.

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Emily StephensNew Features Announcement from the Google Performance Summit

Google announced new features to be introduced in the coming months at the Google Performance Summit.

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Emily StephensThe Biggest PPC Mistakes Law Firms Make

Every law firm expanding into internet marketing wants a piece of the PPC pie. Yet, these top five mistakes are still being made over and over by law firms.

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