How to Calculate Your ROI with Our Calculator


January 27, 2016

Calculate your Return on Investment

One of the questions we are asked most often is “what is my return on investment?” You should be asking this question in just about everything you do online. If you are putting in maximum effort (or money) and not receiving results something needs to give.

PaperStreet offers SEO plans ranging from $500 per month to over $5,000 per month. We’d be happy to chat with you about your conversion rate. We’re nerds and enjoy having this conversation. Let’s figure out how to make you more money!

To calculate your return on investment, check out our free ROI calculator.

How Does the Calculator Work?

Fill in the first four blanks with your information. Then click,”submit” to see the answers in the last three fields. (1)

How Do I Calculate the Number of Website Visitors a Month?

You should be able to login to your Google Analytics account to see the exact number of visitors to your website in a 30-day period. Review how to setup and install Google Analytics (we  highly recommend it).

How Do I Calculate my Website Conversion Rate?

You can determine your conversion rate by logging into your Google Analytics account. However, you can only determine your conversion rate if you have goals setup. So, for example, if you setup a goal to increase conversions on your main practice area page then you would setup a goal in Google Analytics to track the visitors to the page and the number of times the goal was achieved (the form was completed, an email submitted, poll completed, etc).

The system then determines your conversion rate by dividing the number of people who visited the page by the number of times the goal was completed. Across industries, the average conversion rate is 2.5%.

How Do I Calculate my Sales Conversion Rate?

The sales conversation rate is the percentage of prospective clients that actually turn into real clients and real cases. As we reviewed above, a website conversion is how many users have converted (through calls and contact forms), but a sales conversion rate is how many of those users that converted on your website actually become clients.

A sales conversation rate is typically calculated by tracking phone and email inquiries internally. For example, we have clients who track sales conversation using Google Spreadsheets and Excel documents at the end of the month by reviewing their emails and new client records for the last 30-days.




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