Engage and Educate Potential Clients
Your firm practice area pages are an excellent opportunity to connect with potential clients and to help them better understand the services you can provide. A well-designed practice area page can engage potential clients and illustrate everything your firm offers in a meaningful and informative manner. Often, the practice area pages can be the definitive tool that leads a potential client to reach out for your services.
The best practice area pages effectively use creative but clean design and organization, without appearing cluttered or overwhelming site visitors with too much information. When potential clients visit your site, they are often confused and under stress over their legal concerns. A well-executed practice area page that is easy to navigate, offers clear and simple explanations, and appeals visually to your prospective clients will more likely engage them to contact you – and they’ll be more informed when they do.
Practice area pages don’t all need to look alike – or even to be called “practice area” pages! There are a variety of ways to capture your potential client’s attention and to share your services with them. Some of our best practice area designs run the gamut from bold and unique to simple and straightforward. The key to designing your practice area pages is to be consistent with your brand and to connect with your particular audience. You aren’t limited to just bullet point lists and summaries filled with often confusing legal jargon. Depending on your desired client base, short videos, case stories, client reviews, imagery, and frequent updates and links to related blogs are all useful and attractive additions to connect with potential clients.
Take a look at some of our best creations to get inspiration for your firm’s website, and feel free to leave comments if you have any particular favorites.