Law firm advertising is a particularly nuanced field. Creativity is key, but the constraints of the Model Rules of Professional Conduct do create some limitations in terms of what you can tell prospective clients. At PaperStreet, we have award winning designers paired with attorney writers and managers in order to make sure that your clients and your local bar association are impressed with your ad.
About Our Advertising
Effective advertisements do many things: communicate how your firm is unique; explain what it has to offer potential clients; tell a story; and connect on an emotional level. We can help your business advertise in print or online. Our services are creative yet efficient and cost-effective.
Key Benefits of Our Services
Cut through the clutter. Our talented, award-winning designers translate your firm’s reputation into a compelling visual representation.
Flexible Service: One Agency is All You Need
PaperStreet creates newsletters, magazine ads, direct mail, outdoor advertising, signage, seminar materials and more. We’re your one-stop shop, so we keep your designs consistent. We also save you time, because one phone call can cover every angle of attorney advertising you want to utilize.
Targeted, Branded Message
Whether you want to communicate why your firm is unique, explain what it has to offer potential clients, tell a story or connect on an emotional level, we're here to help. We can turn that message into a brand, and help you connect in the ways that mean most to you.
Hundreds of Happy Customers
An incorporated business since 2001, PaperStreet has been the firm of choice for over 1,500 businesses.
What Law Firm Advertising Options Do We Provide?
The sky is the limit when you contact PaperStreet for your lawyer advertising needs. The reality is that “advertising” is a broad term when it comes to law firm campaigns. We pride ourselves on being a comprehensive firm, and our services include:
Internal Ads Within Your Own Site
Your entire website is pretty much one large advertisement. You are promoting your services as well as (justifiably) boasting of your past cases, client testimonials, legal accomplishments, etc. The content itself needs to also include “calls to action” where you remind the client how you can help them, how they can reach you, and what additional services set you apart from the rest. Even a compelling contact form can be a piece of your lawyer advertising strategy, so each aspect of your website needs to be carefully crafted.
Our internet marketing and content marketing teams will work with you in order to ensure that we hit the same markers you competition is reaching as well as showing why your firm is the right legal team for your potential clients.
PPC Options to Land You on Page 1 of the Results Pages
One of the most popular forms of law firm advertising is the use of Pay-Per-Click (PPC) campaigns via Google Ads. These can be a very effective way of promoting your firm as a properly crafted ad can put you at the top of the Google search results page. PaperStreet tries to help law firms of all sizes use this marketing approach, so we have a flat fee of $450 a month with no mark-up fees.
Social Media Promotions
Though social media is ubiquitous in society, it is still a largely untapped resource when it comes to attorney advertising. Facebook and Instagram offer paid ads, and utilizing these platforms before all of your competitors follow suit may be a wise investment. If you’re uncomfortable with that approach, our social media team can still help you with posting the right content on your social media pages to help attract future clients—whether it’s promoting viral content or merely highlighting your firm’s accomplishments and news.
Brochures and PDFs for Your Clients to Take with Them
Perhaps you’re speaking at an event and wish to distribute a brochure to your audience members. Attending a conference and want a succinct summary of your services? Want to send new firm information to your mailing list? Maybe you just want a downloadable PDF to entice visitors to your website. No matter your needs, PaperStreet creates brochures and pamphlets with engaging content and images to help you obtain your goals.
Branding encompasses a wide variety of law firm and attorney advertising options. Something as small as a cleverly crafted logo could make a lasting impact on a client--who may remember it when the time comes to hire a lawyer. Similarly, we offer items such as business cards, signage and letterheads to help you distribute your contact information and services.
Newsletters and Emails
A properly crafted email or newsletter is a great way to assist with your law firm advertising efforts. Create a mailing list to keep your practice on the minds of potential clients. Use newsletters to advertise when you add a partner or practice area. However, you want to use the mailing list for your past and future clients, Paper Street is ready to help.
Digital Display Advertising, Print and Video Ads
Though we offer a host of other law firm advertising options, perhaps you just want a traditional ad. We can help with that, too. Whether you want to advertise via banners on other sites, create a print ad or have a promotional video, our firm has the resources to help with all of that. We have teams of design and video production experts as well as an experienced content team to help with the best script or wording to promote your services.
Whatever Else You Have in Mind…
At Paper Street, we love a challenge. If you have an idea for your attorney advertising campaign, we want to hear it. If you’re not a law firm but want to PaperStreet to handle your business’ website or advertising campaign, we can do that, too. We are happy to help you bring your vision to life, but we can also step in if you need some support to better develop your strategy. Contact our office today to get the ball rolling. Though we’re headquartered in Fort Lauderdale, we serve clients throughout the US.
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Some of our Ads
Bick Law LLP advertisement
Bick Law LLP advertisement
Injury Funds Now advertisement
Feldman Gale advertisement
Feldman Gale advertisement
Feldman Gale advertisement
Mithras Investments advertisement
Greenspoon Marder brochures
Henderson Law advertisement
Maclecki Law brochures
Adrian Philip Thomas advertisement
Some of our Covers
Features of Advertising
If it can be printed, we can design it, from flyers to ads to direct mail.
We help figure out what you need to say to tell your story and be effective.
Bring your marketing materials right to your client's door. PaperStreet creates mass mailings that grab attention and get a return on your investment.
What's nicer than a full color magazine ad? One that is produced by PaperStreet.
From billboards to posters to signage, PaperStreet can let your brand be seen.
Need seminar pamphlets, convention brochures or other communication materials? PaperStreet can design it in a cost-effective manner.
Need a Printer?
We have printing contacts and can deliver design files to get printed in high quality.
Our 7 Guarantees
Keeping 1500+ clients happy since 2001.
You Will Love Your Design
We design to please you and your clients
Same Day Support
24-hour turnaround edits during business hours
We provide knowledge to help you expand
No Hidden Charges
We quote flat-rate projects
Own Your Site
No strings attached
SEO, PPC, Content + Design = Clients
We Make Life Easier
One agency for Web, Branding and Marketing
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"We really enjoyed working with the PaperStreet team. They were quite knowledgable in regards to law firm operations and were instrumental in guiding us through the entire process. Everyone was very responsive - always getting back to us quickly with requested changes or answers to questions. I can't say enough about customer service - they are fantastic! "