The Top SEO Citations for Your Law Firm
Maps
Google accounts for over 75% of the desktop market share for all search engine traffic, which makes it the most crucial site to list your business on. It is estimated that over 5.9 million search queries are received each minute on Google.
- Ahrefs Rank: 6
- Domain Rank: 98
- Domain Authority: 100
- Backlinks: 70.6 billion
- Referring Domains: 52.7 million
- Organic Traffic: 74 Million
Apple
Apple Maps Connect allows businesses to add their location to Apple Maps and let iOS device users find their business locally. Apple maps include turn-by-turn navigation, interactive 3D views, indoor maps and more. Apple Maps is also the default maps display for searches on DuckDuckGo.
- Ahrefs Rank: 12
- Domain Rank: 97
- Domain Authority: 99
- Backlinks: 48000
- Referring Domains: 2200
- Organic Traffic: 132000
Bing
Bing may not have as much traffic as Google, but it still can help your business as there are over 100 million searches per day. It is the second most used search tool, and is much less competitive for rankings than Google.
- Ahrefs rank: 172
- Domain Rank: 93
- Domain Authority: 93
- Backlinks: 295 million
- Referring Domains: 416000
- Organic Traffic: 18 million
Legal Directories
Avvo
This legal directory lists individual attorney profiles and allows a lot of information to be added for free. They also offer upgraded paid accounts with more features and visibility as well as a link to your website. Attorneys can answer legal questions from online users and also publish legal guides to their profile.
- Ahrefs Rank: 1,584
- Domain Rank: 90
- Domain Authority: 74
- Backlinks: 2.5 million
- Referring Domains: 29,200
- Organic Traffic: 1.1 million
Justia
This directory allows an attorney to create a very detailed profile for free with photos, website links and biography information. Creating this profile also adds one to the Cornell legal directory.
- Ahrefs Rank: 1,787
- Domain Rank: 90
- Domain Authority: 90
- Backlinks: 5.1 million
- Referring Domains: 15,500
- Organic Traffic: 972,000
Findlaw
Findlaw profiles are free for attorneys and also allows a law firm page. Findlaw offers paid enhancements, which are based on practice area and location.
- Ahrefs Rank: 1,304
- Domain Rank: 90
- Domain Authority: 87
- Backlinks: 5.5 million
- Referring Domains: 56,000
- Organic Traffic: 1.6 million
Martindale
Martindale provides fundamental information on attorneys and their law firms for free, but requires a full paid package to add a backlink and more detailed information.
- Ahrefs Rank: 5,555
- Domain Rank: 84
- Domain Authority: 74
- Backlinks: 740,000
- Referring Domains: 17,400
- Organic Traffic: 126,000
Lawyers.law.com
This is part of the Martindale family. As long as you have a profile on martindale.com you will also be listed here. Paid profiles are needed to have a backlink to your website.
- Ahrefs Rank: 3,988
- Domain Rank: 86
- Domain Authority: 88
- Backlinks: 72,800
- Referring Domains: 366
- Organic Traffic: 32,000
HG.org
This legal directory allows law firms to create a free profile without a backlink. Paid listings are priced at $195 annually per office location and enables law firms to post legal articles to their database.
- Ahrefs Rank: 13,428
- Domain Rank: 80
- Domain Authority: 65
- Backlinks: 254,000
- Referring Domains: 17,700
- Organic Traffic: 88,100
Superlawyers.com
Attorneys who have been nominated and selected based on their own list of criteria can be listed on this directory. Basic profiles allow for a backlink, but very minimal information. Paid listings include a photo and a full detail page on each attorney.
- Ahrefs Rank: 2,458
- Domain Rank: 88
- Domain Authority: 60
- Backlinks: 7.9 million
- Referring Domains: 9,700
- Organic Traffic: 89,300
Bestlawyers
Similar to SuperLawyers, this site includes only lawyers who have peer reviews and are selected based on specific guidelines.
- Ahrefs Rank: 10,949
- Domain Rank: 81
- Domain Authority: 55
- Backlinks: 698,000
- Referring Domains: 7,800
- Organic Traffic: 183,000
Lawyerratingz.com
Attorneys can create a profile for free, which allows users to rate them and include a short review.
- Ahrefs Rank: 589,954
- Domain Rank: 53
- Domain Authority: 37
- Backlinks: 7,300
- Referring Domains: 964
- Organic Traffic: 4,300
Lead Counsel
Lawyers can create a free profile and obtain a lead counsel rating by verifying through various methods.
- Ahrefs Rank: 71,648
- Domain Rank: 72
- Backlinks: 133,000
- Referring Domains: 1,530
- Organic Traffic: 1,100
Nolo
This is part of the martindale/lawyers.com company. Many packages will include profiles for all three. A premium package is required to be listed on Nolo.
- Ahrefs Rank: 3,760
- Domain Rank: 86
- Domain Authority: 71
- Backlinks: 1.1 million
- Referring Domains: 41,300
- Organic Traffic: 1.2 million
AttorneyPages
This paid directory also includes a law library and an “ask a lawyer” feature.
- Ahrefs Rank: 1,213,351
- Domain Rank: 42
- Backlinks: 1.34 Million
- Referring Domains: 742
- Organic Traffic: 1,000
LawInfo
This is a paid directory for attorneys to list their information.
- Ahrefs Rank: 47,856
- Domain Rank: 73
- Backlinks: 4.87 Million
- Referring Domains: 4,680
- Organic Traffic: 77,800
Lawyer.com
This is a paid directory for attorneys to list their information.
- Ahrefs Rank: 47,856
- Domain Rank: 73
- Backlinks: 4.87 Million
- Referring Domains: 4,680
- Organic Traffic: 77,800
RocketLawyer
A paid legal directory that offers a profile and a section to answer legal questions asked by users. Attorneys listed in the directory are required to provide a discount for their services.
- Ahrefs Rank: 30,031
- Domain Rank: 76
- Backlinks: 908,000
- Referring Domains: 7,480
- Organic Traffic: 722,000
Attorneyatlawmagazine
This exclusive directory represents one attorney for a given practice area and location. Zero competition, low monthly fee, and no dilution of the SEO benefits.
- Ahrefs Rank: 107,017
- Domain Rank: 70
- Domain Authority: 45
- Backlinks: 42,500
- Referring Domains: 2,800
- Organic Traffic: 10,900
lawyers.usnews.com
This legal directory is run by the U.S. News media outlet. Attorneys can have a profile listing with their NAP information as well as practice areas, a bio, and a backlink.
- Ahrefs Rank: 563
- Domain Rank: 91
- Domain Authority: 93
- Backlinks: 99,100
- Referring Domains: 980
- Organic Traffic: 11,300
Social Directories
Facebook’s social network is used by 68% of US adults and has over 2 billion active users a day. These high numbers make it an essential social site to utilize for business.
- Ahrefs Rank: 1
- Domain Rank: 100
- Domain Authority: 96
- Backlinks: 59 billion
- Referring Domains: 36 million
- Organic Traffic: 1.4 billion
Youtube
YouTube is the top video platform and is owned by Google. Creating a channel on YouTube and sharing videos can help your videos rank well in Google search, providing you with another avenue to attract users to your content. Every minute over 500 hours of content are uploaded to YouTube, and the site has over 2.7 billion users.
- Ahrefs Rank: 4
- Domain Rank: 99
- Domain Authority: 100
- Backlinks: 38.5 billion
- Referring Domains: 20.5 million
- Organic Traffic: 345 million
This professional network has more than 1 billion users in over 200 countries. It is a good medium to post jobs, share company news and post articles related to your industry.
- Ahrefs Rank: 5
- Domain Rank: 98
- Domain Authority: 99
- Backlinks: 13.1 billion
- Referring Domains: 11.7 million
- Organic Traffic: 121 million
X
X.com, (formerly Twitter) is geared toward breaking news and brief updates. With over 500 million tweets posted daily and over 245 million users actively on X per month, this social platform is an important one for engagement.
- Ahrefs Rank: 3
- Domain Rank: 99
- Domain Authority: 95
- Backlinks: 47.1 billion
- Referring Domains: 19.8 million
- Organic Traffic: 1.2 billion
This social platform is owned by Facebook and is a place to share images and videos, with most users under the age of 35. When it comes to business, 60% of users use the platform to seek out and discover new products.
- Ahrefs Rank: 2
- Domain Rank: 99
- Domain Authority: 94
- Backlinks: 43.6 billion
- Referring Domains: 24.7 million
- Organic Traffic: 1.4 billion
Glassdoor
This directory is geared to the workplace and allows employees to voice their concerns and feedback about the companies they work for, and also lists job salaries and job postings.
- Ahrefs Rank: 1,088
- Domain Rank: 90
- Backlinks: 599 Million
- Referring Domains: 75,300
- Organic Traffic: 36.8 Million
This social bookmarking website became very popular for certain topics like cooking, crafting, and home decor, but it is a great place to share visually appealing images and ideas about many topics. Pinterest has over 250 million users, and 83% of weekly pinners have made a purchase based on pins they viewed from brands.
- Ahrefs Rank: 9
- Domain Rank: 97
- Backlinks: 20.8 Billion
- Referring Domains: 5.94 Million
- Organic Traffic: 331 Million
Local Directories
yelp
This platform is most popular for restaurants and those in the travel industry. However, businesses of all kinds can create a free company page and obtain reviews. Yelp has a specific filtering system for reviews and only shows those that are the most credible based on their own algorithm.
- Ahrefs Rank: 51
- Domain Rank: 95
- Domain Authority: 93
- Backlinks: 105 million
- Referring Domains: 617,000
- Organic Traffic: 101 million
yellowpages
This free directory lists all of your business information for free and allows photos and client reviews. It is also used as a data aggregator where various other directories pick up information from.
- Ahrefs Rank: 1627
- Domain Rank: 90
- Domain Authority: 88
- Backlinks: 197 million
- Referring Domains: 49,800
- Organic Traffic: 5.5 million
manta
A directory website allowing you to share your business information with users as well as a high quality backlink.
- Ahrefs Rank: 3,122
- Domain Rank: 87
- Domain Authority: 81
- Backlinks: 3 million
- Referring Domains: 41,100
- Organic Traffic: 877,000
merchantcircle
This local listing includes an in-depth profile and has a section to upload articles as well.
- Ahrefs Rank: 4,870
- Domain Rank: 85
- Domain Authority: 76
- Backlinks: 3.3 million
- Referring Domains: 48,600
- Organic Traffic: 14,400
hotfrog
A local listing website with over 66 million businesses in 36 countries and allows a free profile.
- Ahrefs Rank: 14,693
- Domain Rank: 80
- Domain Authority: 58
- Backlinks: 675,000
- Referring Domains: 18,900
- Organic Traffic: 10,900
foursquare
This network began by allowing users to check into locations on their phone. Businesses can create a free profile and upload images as well as a website and social links.
- Ahrefs Rank: 573
- Domain Rank: 91
- Domain Authority: 92
- Backlinks: 47.5 million
- Referring Domains: 101,000
- Organic Traffic: 13.3 million
superpages
A free local listing that is part of the same company as Yellowpages and DexKnows.
- Ahrefs Rank: 5,197
- Domain Rank: 85
- Domain Authority: 70
- Backlinks: 19.3 million
- Referring Domains: 203,000
- Organic Traffic: 283,000
patch
A local community website where users can search for news, events, and local businesses in their area.
- Ahrefs Rank: 1,762
- Domain Rank: 90
- Domain Authority: 91
- Backlinks: 4.5 million
- Referring Domains: 114,000
- Organic Traffic: 1.9 million
alignable
A local business networking platform where businesses can connect to other local businesses and prospective customers.
- Ahrefs Rank: 4,907
- Domain Rank: 85
- Domain Authority: 73
- Backlinks: 1.5 million
- Referring Domains: 148,000
- Organic Traffic: 233,000
brownbook
A global database of businesses where users can search by location. Profiles include NAP info, a backlink, and keywords to assist your SEO efforts.
- Ahrefs Rank: 17,506
- Domain Rank: 79
- Domain Authority: 62
- Backlinks: 2.8 million
- Referring Domains: 281,000
- Organic Traffic: 817
Other Directories
Data-Axle
Formerly ExpressUpdate, Data-Axle is a data aggregator which collects data on businesses and then distributes it onto the web for different directories to pick up. It is vital that your business information is valid on this website, or it will affect dozens of other websites.
- Ahrefs Rank: 20,897
- Domain Rank: 78
- Domain Authority: 47
- Backlinks: 295000
- Referring Domains: 3,800
- Organic Traffic: 6,50
neustar localeze
This data aggregator allows businesses to update their basic information but requires annual payment to include a backlink to their website and other enhanced features.
- Ahrefs Rank: 56,713
- Domain Rank: 73
- Domain Authority: 45
- Backlinks: 425,000
- Referring Domains: 4,700
- Organic Traffic: 7,700
chamberofcommerce
Businesses can join and add a detailed profile for $179 annually. They also offer small business solutions and allow you to connect with your customers.
- Ahrefs Rank: 8,421
- Domain Rank: 82
- Domain Authority: 63
- Backlinks: 2.2 million
- Referring Domains: 18,200
- Organic Traffic: 54,000
crunchbase
A directory for innovative companies to find investments, investors, prospects and perform market research. Users can create individual profiles as well as company listings. Logging in through a social network is required.
- Ahrefs Rank: 1,205
- Domain Rank: 90
- Domain Authority: 91
- Backlinks: 20 million
- Referring Domains: 104,000
- Organic Traffic: 8.8 million
Yalwa
A business directory where users can find and share companies in various industries and locations, as well as offer ratings.
- Ahrefs Rank: 132,776
- Domain Rank: 68
- Domain Authority: 37
- Backlinks: 5.4 million
- Referring Domains: 754
- Organic Traffic: 342
issuu
A platform where users can create a profile and publish and share content.
- Ahrefs Rank: 128
- Domain Rank: 93
- Domain Authority: 94
- Backlinks: 357 million
- Referring Domains: 586,000
- Organic Traffic: 3.7 million
scoop.it
A content curation platform for individuals or businesses to share news or other content pages.
- Ahrefs Rank: 3,818
- Domain Rank: 86
- Domain Authority: 92
- Backlinks: 254 million
- Referring Domains: 99,000
- Organic Traffic: 622,000
instapaper
A news sharing site where users can search, post, and share links.
- Ahrefs Rank: 5,027
- Domain Rank: 85
- Domain Authority: 90
- Backlinks: 24.8 million
- Referring Domains: 88,600
- Organic Traffic: 13,800
expertise
This paid directory ranks local experts by category based on their own selection process.
- Ahrefs Rank: 1,649
- Domain Rank: 90
- Domain Authority: 50
- Backlinks: 2.4 million
- Referring Domains: 23,000
- Organic Traffic: 695,000
about.me
A networking platform for users to show off their experience and connect with others. Profiles can include a bio as well as a backlink.
- Ahrefs Rank: 1,172
- Domain Rank: 90
- Domain Authority: 92
- Backlinks: 42.7 million
- Referring Domains: 163,000
- Organic Traffic: 430,000
Other Places to Consider
The following are other ideas for local links and industry-focused organizations to join. Specific stats on each cannot be given since they encompass a wide range of websites. However, we always recommend performing research on each category to see what your business can join or participate in that will help boost your online visibility.
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Local Chambers
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Sponsorships for Charities
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Speaking Engagements
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Press Releases
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Local Directories
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Sponsorships for Events
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Donations
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Scholarships
How Link Building Helps SEO
Increase Domain Authority
Domain authority is a measure of how much power your website domain holds. The amount and quality of the websites pointing to yours is one factor that influences this score. You want the score to be higher on the range of one to 100.
Gain Traffic
The more websites that link to you the better chance you have of getting your website seen. The trustworthiness, location of the link, target audience, and various other factors all come into play that affect the amount of traffic you may receive from any given backlink.
Establish Credibility and Relevance to Search Engines
Google needs to determine what sites are more reputable and relevant to a specific search query in order to produce results. One way the algorithms do this is by reviewing websites linking to you. Think of it like an employer performing a background check.
Boost Website Rankings
A combined effort of high domain authority, website traffic, and quality backlinks (among other things) all help increase overall website rankings.
PaperStreet Can Get You Backlinks
We know what directories and back links are a must for law firms.
Why Are Backlinks Important?
Building links through directory listings is a fast and effective way to begin boosting your rankings. Directories offer two primary purposes. The first is to provide traffic to your website, which can generate new leads. The second is to provide more backlinks and information on the web about your business, which is vital for ranking high within Google search.
There are thousands of directories online to list your business. Some are free, others are paid and both types can be found in all kinds of categories. Your business should get listed in the directories that are high quality and relevant to your website.
Excellent directories include local directories like Yellow Pages, industry-specific directories like Avvo and paid general directories like BBB.org. The more listings your business has, the more information you are sharing with Google and proving your legitimacy as a business.
At PaperStreet a major part of our SEO campaigns is link building, which typically includes:
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Local Listings
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Social Media & Video Integration
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Company Mentions
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App, ebook and Infographic Directories
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Scholarships
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Press Releases
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Industry Specific Directories
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General Business Profiles
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Article Publication & Guest Blogging
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Manual Outreach
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Sponsorships
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& More
Local Presence is Needed and Consistency is Key
When trying to rank well within your local area, making sure your business has a listing in all of the essential local directories is critical. It is not enough for your business to be included in each directory, but it is crucial that the information, especially your business name, address and phone (NAP), matches precisely what is on your website. This NAP information must then be consistent across all online directories, or your rankings could be negatively affected.
Consistency means that if you are using “Street” for your office address on your website, all of the listings should also have “Street” fully spelled out and not listed as “St.” Some directories will automatically abbreviate certain parts of the address which cannot be controlled, and Google is smart enough to understand this, but it is best that everything starts as consistent as possible.
The same theory goes for your business name. Some businesses will do business under alias names, but it is imperative that the business name you use on your website is transferred to all listings, and multiple names are not being used. Phone numbers are also an element that a business may vary which number they provide to clients, but it is vital to use a specific local number to each office and make sure this is reflected in each directory.
Why Accurate Listings Are So Important
Listings matter to both Google and online users (your customers and potential customers). Google is looking online to find out information about your business, and as the business owner, you should be providing the up-to-date details. If you do not claim your listings and update them with the correct data, Google will search for it elsewhere and will most likely get incorrect information. Claiming each listing is your opportunity to take control of your information. Don’t let Google be the author of your business data.
Just like Google is seeking out your business, so are customers. When someone searches for your business online, it is important they obtain accurate results. If your hours of operation, for example, are not correct and shows your business closed when it is open, this could result in an interested person being turned away. The same goes for other elements on a listing such as a wrong address, missing phone number, old website URL or similar issues.
How Much Time Does it Take to List?
The time it takes to get your business listed in a directory varies greatly depending on the circumstance. However, we usually say on average, it takes about 15 minutes per listing.
Many directories will have basic information already on their website about your business in which you can usually claim the listing, update anything incorrect and add what is missing. Below are the variables that determine how long it will take:
The number of listings that currently exist for your business.
If a listing is already online (and relatively accurate) it may be quicker to claim and update than it would be to create a new one.
The accuracy of the listings.
If your firm recently moved offices or changed your name, most likely most – if not all – of your listings will be incorrect, which is a more time-consuming correction than if only a handful of your listings have missing or inaccurate data.
The specific steps for that directory to claim it (and the verification process).
Some directories are easy to update and can be claimed through email, while others require more hoops to jump through, such as a phone call or contacting their support team. Some sites are also not easy to get in contact with and may require multiple attempts to make sure the listing is complete or updated.
In-depth directories.
Some directories have very basic information like name, address, phone number, website and hours, while others are incredibly detailed and allow you to add photos, videos, articles and much more. Directories with numerous data fields will take significantly longer to complete.
The availability of your office staff.
Since many directories require some verification, it is essential for someone at the office to physically answer the phone call, obtain a postcard or offer some support to finish the process. Our team can do most of the work, but there are specific steps that only someone at the physical office can perform. If your business has a phone prompt or call center that answers your phone calls, this can make the process take much longer. Virtual offices can also cause issues for verifying (especially on Google).
If any duplicates or individual attorney listings exist.
Sometimes there will be duplicate listings online for your business that need to be removed. Individual attorney listings will also pop up on some of the local directories, and we recommend removing them and only keeping one firm listing for each directory. However, there are specific directories purposely created for individual attorneys, like Avvo, that would require each attorney at the firm to claim.
You Can Claim Your Business Listing
It is possible for you to claim and update the listings on your own, but it takes a lot of time and effort to complete. Some of these listings need to be followed up on continually as they are not published the first time around.
Additionally, not all of the directories are intuitive or self-explanatory on how a listing can be claimed. Our internet marketing team at PaperStreet has years of experience claiming and updating directories, setting these up every day for our clients.
What is the Process for Building Backlinks?
Find All Listings
First, you need to search each directory to find if your listing exists or if you need to create a new entry. It is vital to search different variations of your business name or use different search methods by phone or address to find all the current listings. Otherwise, you could end up creating a new listing when one already exists, which results in a duplicate listing, which is terrible for SEO.
Claim and Update or Create New Listings
Once you have located the listing, you must take the necessary steps to claim it. Once it is managed in an account, you can update the details and add more information. If no listing exists on any given directory, there is usually an “add a business” button or something similar to allow you to create a new listing.
Remove Duplicates
If any duplicates pop up, you should remove them or reach out to support to delete it if you cannot do so manually. Sometimes if your business has more than one location, you may opt to claim a duplicate and update the information for your second location.
Monitor and Manage
Even though you can go through and claim all of your listings, it is still important to monitor them regularly. New listings can show up, data can get updated and listings can get deleted. We recommend reviewing your listings quarterly to make sure everything is still consistent but review them sooner if your rankings are dropping.
Keep in mind you may not always be able to manually edit a listing on a website or remove incorrect ones. Some directories get their information from third-party sources, and it must be updated with the direct source first. This can cause delays with individual listings and can take up to three months to resolve in some cases, which is why it is crucial to make any necessary changes as soon as possible and periodically check for any issues that may need correction. For anything you can’t control, you will need to make a note and move on.
Why Are Backlinks Important?
Building links through directory listings is a fast and effective way to begin boosting your rankings. Directories offer two primary purposes. The first is to provide traffic to your website, which can generate new leads. The second is to provide more backlinks and information on the web about your business, which is vital for ranking high within Google search.
There are thousands of directories online to list your business. Some are free, others are paid and both types can be found in all kinds of categories. Your business should get listed in the directories that are high quality and relevant to your website.
Excellent directories include local directories like Yellow Pages, industry-specific directories like Avvo and paid general directories like BBB.org. The more listings your business has, the more information you are sharing with Google and proving your legitimacy as a business.
Top Law Firm Listings
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Top Factors for Determining Quality Before getting into the list of our top recommended directories, let's first look at some of the most important metrics by which they can be evaluated.
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Domain Rank Domain Rating (DR) shows the relative "backlink popularity" of the target website compared to all other sites in our database on a 100-point logarithmic scale (higher = stronger). We calculate DR based on the number of websites linking to the domain's URLs and their backlink profile strength.
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Referring Domains Shows the total number of unique referring domains pointing to a target website or URL. It is better to have diversity with more linking domains, rather than all of your backlinks coming from a small handful of sites.
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Organic Traffic The organic traffic metric estimates the total monthly search traffic to the target website, subsection or URL from the top 100 organic search results. It is calculated as the sum of traffic from all organic keywords for which the target ranks across all countries in our database.
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Ahrefs Rank Ahrefs rank is a number value that shows the strength of each site’s backlink profile. The lower the number, the more powerful (#1 is the best site).
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Domain Authority Domain Authority (DA) measures how likely your website is to rank highly in searches. It is also based on a 100 point scale (higher = stronger). There are many factors that go into determining the Domain Authority of a website, with backlink profile being one of the most important among them.
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Backlinks Shows the total number of backlinks pointing to a target website or URL, which should not be confused with the number of linking pages, as one page could contain multiple backlinks.
How a Typical Link Building Campaign Runs
Strategy
Getting started with link building involves auditing the links your website already has to determine a plan. This is also where any toxic domains that could be harming your site are removed. Moving forward, it is important to get set up on all of the top directories applicable to your firm.
- Backlink Analysis
- Top Directory Listings
- Specified Directory Listings
Fundamentals
Once you’re caught up with the necessary listings, you will obtain profiles on other general directories as well as a deep dive into your competitors and their backlinks to find more opportunities you may be missing out on.
- General Directory Listings
- Competitor Analysis
- Specific Research
Advanced
SEO can be considered a two way street. The more initiative the firm takes, the easier it is for a link building team to find opportunities. For example, if a firm sponsors some sort of community event, or shares some noteworthy news about their attorneys, those stories can be shared and eventually lead to high quality links.
- Paid Options
- Community Involvement
- Podcasts/Webinars
- Sponsorships
- Firm News
Small Business PR
Working with reporters, bloggers, and other website owners is a great way to get backlinks in articles on relevant topics.
- Guest Blogging
- Article Mentions
Maintenance
Link building never stops, once known opportunities are exhausted, research begins for new relevant opportunities. It is also important to check in and audit listings to ensure all information is kept up to date.
- Ongoing Research
- Directory Information Audits
Scholarship Setup Services: An Important Aspect of Link Building and Attorney Marketing
Participating in a scholarship can not only impact the community, but provides valuable benefits to your attorney marketing campaign. Just like sponsoring a local organization or speaking at an event, a scholarship is another avenue that impacts brand awareness and can complement an SEO campaign.
PaperStreet helps your company get started with a scholarship:
- Creating a one-page article outlining the details of the scholarship
- Adding the scholarship to your website
- Contacting scholarship submission sites and universities to link to your scholarship
- Setting up a designated e-mail address for your firm to receive submissions
We take care of the set-up and publication of the scholarship. Your firm handles the submission review, choosing a winner, and providing funds.
Key Benefits to a Scholarship
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Help Your Local Community Provide help to students who need financial assistance to pursue their career. Make a difference in the community and your industry.
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Receive Company Mentions Create the opportunity for local news publications to share your scholarship.
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Build Authoritative Backlinks Have your scholarship featured on university websites and receive multiple high quality .edu backlinks.
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Increase Online Presence The combined benefits of a scholarship increase your overall online presence. It opens up the opportunity to share on social media, create a press release and engage in conversations with the local community.
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