The following facts are reported from TouchPoint Metrics 2003 Report: Best Practices in Legal Marketing.

Return on Investment

• More than half of law firms report obtaining over nine new clients a year through their Web site!
  
• Of the 19 sites that reported their most recent redesign cost, the average cost of redesign was $54,211, with a low of $8,000 (two medium firms) and a high of $250,000.
  
• How much is a new client worth to your firm? How much are nine clients worth? How much are twenty new clients worth? How much is a new image worth? Surely, a new client and image are worth more than the $5,000, $10,000, or $30,000 it costs to redesign your web site with PaperStreet.

Can a Client Find Your Law Firm?

• For a variety of reasons, prospective clients and current clients are increasingly turning to law firm Web sites. In a recent survey of legal services buyers (in-house counsel, CEOs, CFOs,and VPs) 65% have gone online to locate outside legal counsel, and 38% search for legal services on the Web weekly.
  
  • 65% of buyers have gone online to locate outside counsel (hire a law firm).
    
  • 38% search online for legal service at least weekly.
    
  • 89% use search engines to find law firm Web sites, 86% go directly to a law firm’s site.
    
  • When using search engines, 84% search by practice area, 69% by industry expertise.
    
• Using search engines and directories are the main ways in which Internet users discover Web sites, with search engines and directories averaging over 300 million searches per day. Therefore, properly preparing your Web site for search engine visibility increases the probability that Web searchers who could benefit from your offerings will visit your site. PaperStreet can help by optimizing your web site and setting up a pay-per-click program.

Find Out the PaperStreet Difference

• PaperStreet creates new web sites for the legal industry and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results.
• Our clients receive at least one new inquiry per week. Some receive one per day. This level of results is unmatched. This level of service turns your web site into a virtual rainmaker.
• Better yet, our web sites give you total control with our new content management system. Update your web site from anytime, anywhere, instantly. Now you have the control.
• Serving clients across the United States and internationally, contact us today to find out the PaperStreet difference.