Firm: Aliant Payment Systems is an international merchant services company, with corporate offices in Fort Lauderdale, Florida.

Challenge: The prior Aliant Payment Systems site was outdated. It was cluttered, generic, and not user friendly. A lot was being thrown at the user. They could not determine the unique selling proposition or even what to do on the website. Other challengers were:

• Rebrand the company with a new logo and modern image
• Streamline the core message of Aliant and present it in a usable, functional and beautiful design
• Create an impressive website as a usable tool for creating partnerships

Solution: PaperStreet created a Custom web design that instantly generated new business for Aliant. Now with the new website launched business will increase further. Design matters.

• Custom parallax animation
• Custom comparison chart design
• Strong core messaging strategically placed throughout the site
• Impressive Drop Down Menus
• Striking custom imagery
• Focus landing pages
• Attention to detail right down to the service icons

Firm: John Sculley, celebrated business leader and former CEO of PepsiCo and Apple, Inc.

Challenge: John Sculley wanted a website that showcased the depth of his business and technology experience while maintaining his brand. The extensive content for his site needed to be organized in a way that was user-friend and captivating. Other challengers were:

• Making his credibility and value immediately apparent;
• Displaying multiple videos on the home page;
• Engaging users to book an event with John.

Solution: PaperStreet created a website that focused on Sculley’s core messages and images while providing an engaging, user-friendly site. This was accomplished through improved organization and usability. The design incorporated:

• A large, grandiose photo area on most pages;
• Show/hide technology for expanded copy;
• Tool tips for revealing additional copy;
• Branding of the blog/news section as "Sculley Speaks";
• Bio page with infographic of Sculley’s impressive professional history;
• Video carousel on the home page;
• Use of profound quotes from John Sculley on every page;
• Calls to action to book John Sculley on every page.

Firm: Dilworth IP, a boutique intellectual property law firm.

Challenge: The firm wanted a simple, clean design that highlighted its unique team of lawyers and its concentration in the chemistry industry. Specific goals included:

• Demonstrating concentration in chemistry industry while featuring other areas of expertise;
• Highlighting the lawyers’ unique backgrounds in science and engineering;
• Emphasizing that the firm is cutting edge in technology and innovation;
• Consistent branding.

Solution: Images and taglines throughout the site highlight the firm's unique industry, practice areas and expertise. The design:

• Implemented custom parallax jQuery animation (cutting-edge web technology that has superseded Flash);
• Repeated colors and elements from the logo throughout the site;
• Employed wide screen design, a glossy navigation bar and other modern design elements.

Firm: Project Medishare for Haiti, Inc., a Florida non-profit dedicated to achieving quality healthcare and development in Haiti.

Challenge: Project Medishare needed a site that would give users a real sense of life in Haiti - the simple joys, the troubles, and the needs – and encourage them to donate funds. Client goals included:

• Making multiple ways of giving available;
• Engaging users to read and learn more about Haiti;
• Creating awareness around the ongoing crisis;
• Helping users understand that a little help goes a long way in Haiti.

Solution: PaperStreet created a custom web design that is rich with imagery, helping users understand the crisis in Haiti and encouraging them to donate. This was accomplished through:

• Use of captivating photography and messages throughout the site, especially home page slides;
• Custom "Ways to Donate" page that illustrates how various increments can provide different means of support;
• "Why Haiti?" section which features top three reasons to help Haiti, narrowing down many pages of content;
• Large red donate button in main navigation and a custom design donate button on most pages;
• Photos, visual examples and video section on every page;
• Large drop down menus.