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Does anyone actually read website copy? You bet. The problem is they often stop reading it as soon as they realize it is the same generic, filler text that every other lawyer website has.
Say something original, something of value, and you will hook your audience. You will build trust. And boost your search results. All of which lead to client inquiries.
PaperStreet specializes in web-friendly, legal content that is clean, compelling and tailored to both your audience and search engines.
We write, edit and produce:
Writing or producing content yourself takes you away from your core business. Let us take care of your content so you can stay focused.
Does your content contain errors, legalese, or dense paragraphs that no one actually reads? Does it distinguish you from the competition? PaperStreet specializes in web-friendly, SEO-optimized content that is clean, compelling and tailored to your audience.
We work with various budgets. And because quality content boosts search engine rankings, it attracts more clients and produces a great return on investment.
"A wonderful company to do business with. If all of our vendors were this good, our business life would be perfect. Almost instantly responsive to our needs."
Firm: Helmer, Paul, Conley and Kasselman, PA, a small New Jersey law firm
Challenge: The firm wanted to build authority and presence in a crowded New Jersey market.
Solution: The company hired PaperStreet to create timely, compelling blog posts each week on topics related to their key practice areas, particularly criminal law. Posts range from technical summaries of significant judicial rulings to useful "how-to" articles geared to potential clients and amusing news snippets about local celebrities getting into to trouble with the law.
Result: The firm now has fresh news and legal analysis on its website; this helps clients and boosts the firm's image. Their rankings are on the rise, thanks to the combined effects of the posts and monthly SEO campaign.
Our writers and editors produce general legal website content and marketing materials, practice area content, attorney biographies, mobile website content, legal articles, social media copy and more. We can create custom press releases or edit them and submit them to PRWeb.com for syndication.
We can provide reoccurring, fresh content for your blog, monthly newsletter or firm News & Events page. Basic posts are 200-250 words, in-depth posts 500-700 words. We can also teach you to blog and regularly post on your own site.
Incorporate important keyword phrases to boost your search engine rankings with our SEO writing and editing services. We appeal to search engines like Google in a natural, professional way that doesn't turn the copy into incomprehensible gobbledygook to your human readers.
We can translate your website into multiple languages: Spanish, Portuguese, French, German, Chinese and more. Estimates provided upon request.