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South Florida E-Commerce and Business Law Firm - Atkinson, Diner, Stone, Mankuta & Ploucha, P.A.
Atkinson, Diner, Stone, Mankuta & Ploucha, P.A. a Fort Lauderdale business litigation law firm, has just launched a new web site.
Atkinson, Diner, Stone, Mankuta & Ploucha, P.A. dedicates its resources to timely delivery of high quality legal services by teams devoted to providing clients with the results that they have come to expect from the Firm.
Practice Areas:
Contact them now to make an appointment.
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To Blog, or Not To Blog
There are several factors for a law firm to consider before taking on the time and money commitments of a successful blog. These include:
What are the firm’s goals for its blog?
It’s important to have a clear understanding of the firm’s goals in making this investment.
1) For some firms, getting a high search result in search engine results is their primary goal. For example, if a potential client searches for “jury selection” and the blog appears in the first few results of that Google search (or Yahoo or MSN or Ask or AOL), then that alone is considered a big success for some firms.
These firms provide information and analysis to drive traffic to their blog, encouraging contact as well as name recognition for the firm. Posts are heavy in word count and substantive content, and publish periodically (weekly, bi-weekly).
2) For other firms, getting a growing dialogue and community for their blog is important, too. For these organizations, the blog should build communication between the blog and its readership. They’ll be looking for lots of returning readers, lots of discussion in the comments section, lots of blogs cross-linking to their blog, etc.
These firms seek to use the blog as a tool for social networking via the web, with a focus upon relationship-building. For this purpose, blog posts are usually short, often contain opinion and commentary, and publish continually (daily, 3/wk, etc.).
Can you do both?
Yes. PaperStreet has achieved great success in meeting the informational/search engine results goal (top 5), often within 90 days of a blog’s first publication. However, an intense and long-term commitment by the firm itself is needed to achieve the second goal. Attorneys must be willing to check the comments and reply promptly on the firm’s blog, as well as writing comments on other blogs, cross-linking with other blogs/sites/etc., to create a successful networking result.
Who’s the intended reader?
If the blog is to be a marketing tool for the firm, then the intended reader(s) must be defined. Are you targeting potential clients? Referring attorneys? Are you seeking to build the firm’s reputation as an expert in one or more fields?
1) If your goal is to reach potential clients, then the blog posts need to include vocabulary that is not legalistic and the topics need to involve issues for which potential clients will be searching the web. For example, a potential client will not surf for “testamentary capacity” or “tortious interference,” but they may surf for “will contest” or “driving drunk.”
2) If your goal is to get other lawyers to read your blog, then how are you going to draw them into a regular read? Lawyers are busy; your blog will need to be different from your competition, be informative and well-written, as well as having a dependable posting schedule.
3) If your goal is to advance the firm’s reputation as a specialist in one or more fields, then what readership will help advance that goal? Are you seeking Fortune 500 CEOs to be your readers? If so, your posts need to be heavy in industry-standard terminology that these readers will commonly use - using banking jargon for financial industry readers, etc. It will also be important to post on current events, especially if a news story hits that is critically important to your professional readership.
How long is the commitment?
Blogs need time to get their online footing. Conservatively, blogging strategies should be implemented, and reviewed, in quarterly intervals.
Writing blog posts can be very time-consuming or not, it all depends on the target audience and goals. PaperStreet provides blog-writing services, in a variety of blogging packages. These packages incorporate SEO (search engine optimization) techniques.
PaperStreet services work well for all types of blogging other than its networking function. Our company cannot build relationships for you - just as you would not send a substitute in your place to a traditional networking function (bar association cocktail hour, etc.). We recommend calendaring 1-2 hours per week to review the blog and respond to comments; add your comments to other blogs (lawyer commentary on news stories in the local daily newspaper, including the blog’s link, is very productive); and writing short posts on personal topics.
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New Jersey Immigration Lawyer – Lloyd Bennet, Esq., P.C.
The Law Offices of Lloyd E. Bennet, Esq., P.C., a Union City immigration law firm, has just launched a new web site.
The law firm was founded in 1987. It represents individuals and businesses throughout New Jersey and, in cases of immigration, throughout the United States. The firm’s success is based upon their lawyers’ dedication to their clients. They enjoy fighting for clients’ rights and will always work to the extreme. They always answer all questions or concerns and keep their clients up to date about their case and the firm’s progress.
Areas of practice:
Click here to contact them now and set up an appointment.
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International Certified Public Accounting Firm - RBSM LLP
RBSM LLP, a CPA firm with offices in New York, Washington D.C., Mumbai and Zhunhai, has just launched a new web site.
The firm provides professional accounting, auditing and tax services to a number of publicly held businesses as well as privately held companies. As accountants and financial consultants, they provide a unique blend of technical expertise while providing practical business advice or assurance services.
Services
Visit their web site now to see their recent transactions or to contact them.
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South Florida Family and Marital Law - Greene Smith & Associates, P.A.
Greene Smith & Associates, P.A., a Miami family law firm, has just launched a new web site.
For over fifteen years, the Law Offices of Greene, Smith & Associates, P.A. has been known as a highly experienced law firm whose primary focus has been the successful representation of clients involved inmarital and family law matters. The firm and its attorneys are deeply committed to the needs of their clients.
They provide legal representation in the following areas:
Contact them now to set up an appointment.
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New Mexico Business Law Firm - Hinkle, Hensley, Shanor & Martin, L.L.P
Hinkle, Hensley, Shanor & Martin, L.L.P, a Roswell business law firm, has launched a new web site.
Hinkle, Hensley, Shanor & Martin, L.L.P is one of the oldest and largest law firms in the Southwest, tracing its history to 1888 when its founder, Granville A. Richardson, opened the first law office in Roswell in the Territory of New Mexico. The firm also has offices in Santa Fe, New Mexico, and in Midland, Texas. The firm enjoys a diverse clientele covering a wide geographical area.
They specialize in
Contact them now for an appointment.
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Long Island Divorce Lawyer – Mejias, Milgrim & Alvarado, P.C.
Mejias, Milgrim & Alvarado, P.C., a New York family law and personal injury firm, has just launched a new web site.
Mejias Milgrim & Alvarado, P.C. is different from most other law firms; individual attention and zealous advocacy are their priority. At Mejias Milgrim & Alvarado, P.C. they choose which clients they accept very carefully. In order to provide the individual attention cases deserve, they keep a low client-to-attorney ratio. They offer clients creative, dynamic, and effective legal advocacy in matrimonial law, family law and personal injury matters. Over the last decade, they have established an exceptional record achieving outstanding results for their clients.
Contact them now to set up an appointment.
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Florida Domain Dispute Attorneys – Kain & Associates
Kain & Associates, a Fort Lauderdale Intellectual Property law firm, has just launched the new information portal, DefendMyDomain.com
Domain disputes require a unique understanding of the continually developing fields of UDRP law and decisions, the Anticybersquatting Consumer Protection Act (ACPA), trademark litigation theories and tactics, computer law principles and an understanding of the web-based transactions and Internet technology.
Kain & Associates litigates and defends their clients’ rights in Uniform Domain Dispute Resolution (UDRP) actions (non-binding arbitrations) and in federal courts throughout the U.S. They integrate their Internet and computer related technical skills with I.P. legal principles to defend and enforce their clients’ rights in domain disputes and cybersquatting (ACPA) matters. They also represent foreign domain owners and trademark owners in UDRP actions.
Services:
Contact them now to set up an appointment.
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GreyFriar Capital Corporation – Palm Beach, Florida
GreyFriar Capital Corporation, a North Palm Beach firm, has just launched a new web site.
Founded by Joseph M. “Joe” Hickey, Jr, a private investor, Greyfriar has been involved with successful real estate construction; provided equity financing for leverage buyouts; restructuring and leverage buy outs; and the oil and gas sector.
Contact them now for an appointment.
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Nevada Criminal Defense Attorney - Bush & Levy, LLC
Bush & Levy, LLC, a Las Vegas criminal defense attorney firm, has just launched a new web site.
Bush & Levy understands that a client’s case is a major life event for them and their loved ones. Whether they’re facing criminal charges (like DUI or unpaid traffic tickets or arrest), they’re contemplating a divorce or child custody fight, or they have been seriously injured, it’s a serious situation that deserves consideration and respect.
At Bush & Levy, lawyers and clients go through it together. They are not just a file number, or a date scheduled on a calendar.
Criminal Defense
Family Law
Personal Injury
Contact them now to set up an appointment.
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