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Fort Lauderdale Consumer Travel Incentives – Spirit Incentives
Located in sunny Fort Lauderdale, Florida, Spirit Incentives now has a new web site.
Since its inception in 1990, Spirit Incentives has evolved as the incentive solution provider of choice for small-medium size businesses and Fortune 500 companies alike. Spirit’s rebate and incentive programs are flexibly designed to support your budget and brand applications. They offer a selection of land, air, sea and rebate programs that will create excitement and stimulate the response you’ve been looking for in your advertising and marketing campaigns. These are their incentives:
Contact them now to see their incentives, offers, and rebates!
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New York Civil Litigation Attorney - Ametrano Law Group, LLC
Ametrano Law Group, conveniently located in the heart of New York City, has launched a new web site.
Ametrano Law Group handles all types of cases in many areas of law, but concentrates primarily in the following areas:
Contact them now to let them know about your case, so that they may begin preparing your legal strategy.
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California Pro Bono Law Firm – Public Law Center
The Public Law Center, a pro bono law firm in Orange County, California, has launched a new web site.
The Firm is committed to providing access to justice for low income residents. Through volunteers and staff, PLC provides free civil legal services, including counseling, individual representation, community education, and strategic litigation and advocacy to challenge societal injustices.
Some of their activities include:
- Private Attorney Referral
- Orange County Human Trafficking Coalition
- Community Legal Clinics
- Family Advocates
- Southeast Asian Legal Outreach Project (SEALOP)
- AIDS Legal Assistance Project (ALAP)
- Community Organizations Legal Assistance Project (COLAP)
- Impact Advocacy
As a pro bono law firm, the Public Law Center relies on the dedication and commitment of volunteers to meet the legal needs of Orange County’s low income community. Visit their page to become a volunteer.
If you are a potential client, contact them so that they may help you with your legal needs.
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PaperStreet Launches Blog for Jacobs deBrauwere LLP
PaperStreet is proud to announce that Jacobs deBrauwere’s new blog is now live! The blog was specifically designed so that clients and other guests could check out the latest news and debates in the world of online publishing law. Click below and join the conversation!
As hosts of Online Publishing Law, the blog, Jacobs deBrauwere LLP invite clients and the general public to use this space to discuss new developments in online publishing law, including legislation, legal decisions, mergers, and emerging technologies. They will periodically post links to items of note, along with a few brief thoughts to introduce discussions. From there, they open the floor to members of the online publishing and legal communities to share their insight and views on these issues, or links to other related articles. They will also respond to questions posed with further comments on the topics.
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Florida ID Card Company – Southeast ID
Southeast ID, a subsidiary of Southeast Laminating, has recently launched a new web site featuring all their services and products.
Throughout the 80’s and 90’s, Southeast Laminating was one of largest Polaroid distributors in the country providing film based ID systems and supplies.
Upon the introduction of digital ID solutions in the late 90’s, the company responded to the changing needs of the market, shifted its focus to digital ID and subsequently changed its name to Southeast ID in 2004. These are some of the products they carry:
Visit their product catalog for more merchandise. They also offer tech support, graphic design, and in-house printing services.
Contact them now for your ID needs!
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PaperStreet Selected to Create New Logo for the Payer Law Group
The creative team at PaperStreet has been given the task of coming up with a brand new logo for the Payer Law Group. The new logo will represent the passion and dedication of the firm’s attorneys. Check back soon to see the new design!
Located in downtown Orlando overlooking Lake Eola, the Payer Law Group is a team of Florida personal injury attorneys and legal professionals with a combined 34 years experience protecting the legal rights of injured people after a work-related, automobile, or wrongful death accident. The attorneys at the Payer Law Group are available immediately after a Florida accident to protect your rights and guide you through a confusing and complex legal process while seeking compensation for your injuries.
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PaperStreet to Design Logo for Stovash, Case & Tingley, P.A.
Once again, PaperStreet’s creative team has been retained to craft a masterful logo. Soon Stovash, Case & Tingley, P.A. will have a new and unique logo adorning their web site. Check back soon to see newest design!
Stovash, Case & Tingley, P.A. is a firm that concentrates its practice in the areas of complex commercial and civil litigation on behalf of individuals and business organizations. In addition, the firm handles corporate and business transactions, franchising, intellectual property licensing, and labor and employment law issues. Their attorneys have diverse backgrounds and records of success. The firm is large enough to provide legal services in the most complex of matters, yet small enough to appreciate the importance of each of our clients and to provide the personal attention they deserve. Located in the city of Orlando in Central Florida, they are able to cost-effectively handle their clients’ matters throughout the state of Florida.
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Multiple Web Sites, Blogs and Practice Area Portals
The debate over whether to have multiple niche, portal, blog, and corporate web sites has been going on for awhile now. I am asked the question weekly on whether a firm should design multiple web sites and/or blogs.
My advice, pick one web site and make it your best. If you still feel the need to develop multiple web sites, then answer these simple questions:
If you answer yes to all these questions, then you should consider multiple web sites. If you answer yes to a few, then you may want to consider. If you answer no to all of these, then just pick one web site and make it the best.
Blog, Web site, or Both?
We all know that a web site is a collection of your firm’s information on the web, usually in individual pages. A blog is a web site, with three main additional features, a comment system, reverse chronological order of posts, and a content management system. There are minor other issues like trackbacks and pingbacks, but those are the main differences.
Of course, the lines are blurring: not all blogs allow for comments, a lot of web sites have a news area that posts info in reverse chronological order, and a lot of web sites have a content management system. Blogs can be topic focused, but so can practice portal areas. Web sites sometimes have more adverting style copy, but so do some blogs.
In any event, since there is no reason why any firm should not include a blog, news or communicative device in their main site, then the line between the two is more semantic. If you have a good voice, want to communicate and have time to write, then definitely consider a blog or good content system that will allow you to post information.
Semantics aside, pick a designer and software system who can give you what you need, namely a professional appearance, structure, and usable web site. If you plan to update the site a lot, then consider a content management system and/or a blog. From this point further in the analysis, I will collectively refer to blogs and web sites, as well . . . web sites.
Time & Budget
The more sites you have, the longer it will take to design, build, populate, and maintain; and of course that directly leads to costs. If you are on a small budget, then consider starting with one web site. Whether that is a blog or web site, it does not really matter. Just make it the professional image of your firm and put all your resources into that web site.
If you have a larger budget, then you can consider having multiple web sites. However, be prepared to buy multiple domains, web hosting accounts, and depending on your how you are positioning the firm online, multiple designs of the web sites.
Unique Content
If you are going to create multiple web sites, then be prepared to write unique content. If you are simply putting out niche sites on a variety of topics and changing the content slightly, you are definitely going to receive a penalty from Google, not only for the topical sites, but perhaps your main site too. Sure a few of your contact and about pages can reiterate the same information. However, if you go too far, you will run afoul of Google’s duplicate content check.
The key is unique content. So if you are going to go the route of multi-sites, then write unique content and write it geared with search in mind. If you do not have the time to write unique content for an entire web site, then consider simply putting a few pages under your main domain. If your main domain does well in the search results, then most likely your new content will too.
Different Practice Areas
The main reason firms choose the multi-site route, always comes down to differing practice areas. This is usually the case when a firm practices in odd groups, such as criminal, family, and oh . . . termite law. Or when a firm tries to play both sides and act as a defense firm and personal injury firm.
If a firm’s practice groups do not logically flow together, then its time to think about multiple web sites. If you are trying to act as professional advisers to competing interests, (Defense vs. PI), then yes, create multiple web sites. If your practice areas are simply a listing of your firm’s services, then a corporate web site will work. In this instance, a topical blog and/or web site can also serve well, as it will allow you to direct traffic to that area.
Domain & Search Engine Optimization (SEO)
Before we talk about domains, I think we need a quick refresher on search engine optimization. Web sites, blogs or niche sites can all rank high. The main search results for Google are not based on whether a page is on a web site, blog, or practice area. In fact, if you have a blog, web site and practice area portal, they will all rank separately.
The search results have many, many data factors, but typically the main factors include:
Now there are a variety of data that make up those two main factors, if you want to get specific, here is a nice list provided by SEOmoz ranking research report:
Web sites, blogs and practice portals can all rank high. So long as they are properly coded to allow for search indexing, then it all comes down to the content on the web site, the number/quality of inbound links, the use of the Title tag, and the age of the web site.
If your web site talks about the search term, then you will rank higher. If you are cited as a reference by other sites, then you will rank higher. If your web site is older, it will generally rank higher. If your web site uses good Title Tags, it will rank higher, and so forth.
But keep in mind, your search rankings are directly related to that web site and domain. Simply putting another web site online does not mean that it too will rank high. In fact, often it may be several months or longer, before you can crack the search results.
So this begs the question, if we have to devote all this work, time and money to get one site to rank high, why would I want to duplicate efforts? Good question. In fact, this is often the deciding factor of when to launch multiple sites.
If you already have a top ranked site, then it will be easy, cost-effective, quick, and powerful to simply add more unique content to your site. Don’t use sub-domains, as they can be treated as different sites, but simply add more content to your site, perhaps in a new directory, and make sure it is linked from your menu system. Google will index that new content, and soon it will most likely rank high too.
If you don’t have a top ranked site, then perhaps you can go ahead and setup multiple web sites. Of course, it better be based on the fact that you need them because your practice areas are diametrically opposed and you have a large budget. This is because you are going to have to now optimize two different web sites and write content for them.
Conclusion
In general, make one web site and make it the best possible web site. Include all your information in one domain, in a good structure, and you will reap rewards. Include a blog if you have the time, have a voice, and want to communicate with the online community. Definitely put forth a professional image in your web site and optimize that one site for top rankings. If you do all that, your web site can be a success and bring in new clients.
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Google Street View & Lawyers Offices
Google has done it again. It’s created a new cool tool, that can help with directions and locating specific office buildings.
Check out one of our law firms in Oakland, California.
Soon we can integrate this into our clients web sites. Nice!
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PaperStreet Selected to Create New Web Site for Zebersky & Payne, LLP
The PaperStreet creative team will be working hard to design a new web site for Zebersky & Payne, LLP. The new site will allow users to easily navigate through information while promoting the firm’s unique image. Soon you will be able to check it out for yourself!
Founded in 1997, Zebersky & Payne, LLP believes in providing legal counsel in a professional atmosphere. They pride themselves in providing clients with high quality legal representation in a cost efficient manner. With a close-knit team of skilled attorneys and professional staff, the Firm provides experienced representation to its clients who range from individuals to publicly traded corporations. The Firm’s reach is local, regional, national and international.
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