Google Adwords Clickfraud - New Account Tool

You can now estimate your clickfraud at Google.

http://adwords.blogspot.com/2006/07/estimating-invalid-clicks.html

You can learn how to setup the campaign here - https://adwords.google.com/support/bin/answer.py?answer=44008

Of course, when Google releases IP addresses of clicks to analyze, I will feel much better. However, this is a good step in the right direction.

by Peter Boyd in Knowledge, Optimization, PaperStreet on July 27, 2006   -    Be the First to Comment
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Yahoo, Google, MSN Pay Per Click Advertising Recommendations

Since we have been in business for five years now, we are starting to get questions from our original clients regarding optimization, redesigns and whatnot.  Today’s questions is…

“Why are you now recommending Yahoo, Google and MSN pay-per-click advertising?”

When we first launched your site many, many moons ago we could practically guarantee a top ranking for our law clients within a matter of weeks.  Today, Google and the other search engines are more stringent in their content standards and link standards.  Aside from the fact that there is more competition online, the search engines require better content, better links, and more of each to obtain a top ranking.

It can take many months, a lot of man hours, and a lot of money to get a natural/free search listings.  If you do not have a large budget or the time for search engine optimization, then the Yahoo paid search advertising and Google paid search advertising can be a good alternative.  It is easy to setup, you can set a budget, and track your inquiries. In fact, many of our clients do both, including our own business.

by Peter Boyd in FAQ, Knowledge, Optimization, PaperStreet on July 25, 2006   -    Be the First to Comment
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Question: Yahoo Search Marketing, Should I Sign Up?

We often get questions from clients and potential clients.  I will start posting our answers online as it may begin to help everyone.  Today’s question….

Should I Sign Up for Yahoo Search Marketing?

Sure, if the numbers are right, it is good to give pay per click advertising a test.  A lot of our clients use the Yahoo Search Marketing feature.

If you are going to setup a campaign with them, I also suggest setting up a Google Adwords campaign.  Yahoo has about a 30% market share for search.  Google about a 40% market share and MSN about at 15% market share.

You can setup a Google campaign to mirror your Yahoo campaign in about an hour of work and a MSN campaign in similar time.  Yes, this will triple your ad costs, but between the three campaigns you will cover over 90% of all searches (Yahoo, Google, and MSN syndicate their advertisements to various sites).

On a side note, I highly recommend only placing your advertisements in their search networks.  Simply don’t select the option that allows your content to be syndicated into their “content networks”.

by Peter Boyd in FAQ, Knowledge, Optimization, PaperStreet on July 22, 2006   -    Be the First to Comment
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Designing for Clients - What They Should Read

A couple of recent posts on other blogs have said it all when it comes to designing with clients. Note that I did not say for clients, that is with.

How to Ruin a Web Design - The Design Curve by Matt Inmann

How to Live Happily with a Great Designer by Seth Godin

This should probably be included in our standard reading when signing a new client.

by Peter Boyd in Design, Knowledge, PaperStreet on July 21, 2006   -    Be the First to Comment
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PaperStreet Creates Logo and Print Design for DeLorenzi Law Firm

DeLorenzi Law Firm is located in Melbourne, Florida and practices in corporate and business law, health care law, real estate law, and contract law. Attorney Catherine DeLorenzi is a member of the Florida Bar and the Indiana Bar. Ms. DeLorenzi is also a certified family and county court mediator for the Supreme Court of Florida.

by carrie in Design, Legal, PaperStreet on July 21, 2006   -    Be the First to Comment
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WordPress Blog On Windows

The following is a quick guide on how to setup a WordPress Blog on a Windows 2003 server.

1.  Install a MySQL Database.
Login to the MySQL Administrator, click on Catalogs, right mouse click and select New Schema.  Then simply name the schema something like wordpress_blogname.

Next you need to add a new administrative user to the database.  Click on User Administration.  Select New User and give the user a name and password.  Click on the Schema Privileges tab and find the new database schema and add the privileges you want to assign.
2.   Download Latest Build of Wordpress
Download Wordpress from www.wordpress.org.  Unzip all the files in the wordpress folder to an appropriate directory.  If you want it to be its own site, then set it up as such.  If you want it to be a directory under a site, then add it as a folder under the site you are installing it under.

3.  Edit your Config File
Edit your wp-config-sample.php file to have the correct database name, username, and password.

4.  Open up WordPress
Open up wordpress at either the full domain like http://www.blog.com or your subdomain http://blog.website.com, or your subfolder http://www.website.com/blog.  Put in your blog name, email address and then remember the password they give you.

5.  Install your Plugins
Adhesive
Optimal Title
WP-Print
Search Pages
Subscribe 2 (modified)
Subscribe Me
wpPHPmailer
Wordpress Database Backup

6.  Set Your Options
wpPHPmailer will need to be modified so you can receive email.  Most of the other plugins just need to be integrated into the design.  I also recommend removing and adding some automatic ping requests.  Finally change your password and start posting.

by Peter Boyd in Design, Knowledge, PaperStreet on July 20, 2006   -    Be the First to Comment
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PaperStreet Creates Web Site for Rigrodsky & Long, P.A.

About Rigrodsky & Long, P.A.

Rigrodsky & Long, P.A. is a law firm based in Wilmington, Delaware.  The firm specializes in representing individuals and institutional shareholders in litigation.  Rigrodsky & Long, P.A. also serves in matters of complex corporate and securities class actions and shareholder derivative litigation.

by carrie in Design, Legal, PaperStreet on July 17, 2006   -    Be the First to Comment
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PaperStreet Launches New Web Site for Adrienne N. Newsom, Attorney at Law

Adrienne N. Newsom, Attorney at Law has launched a new web site with the help of PaperStreet Web Design.

Adrienne N. Newsom, Attorney At Law offers legal counsel and employment practices training to California businesses and their supervisors, managers and employees. The objective of the firm’s employment practice is to help employers prevent claims and reduce litigation costs. The firm’s litigation practic e is focused on the representation of individuals who have been injured or who have experienced the wrongful death of a loved one due to a motor vehicle accident. With over thirteen years of experience handling civil claims and litigation, advising California employers and conducting employment practices workshops and training seminars, Adrienne N. Newsom, Attorney At Law offers high quality legal counsel with personal service and an uncompromising commitment to client satisfaction.

by carrie in Design, Legal, PaperStreet on July 16, 2006   -    Be the First to Comment
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PaperStreet Launches Web Site for Perry, Winfield & Wolfe, P.A.

Perry, Winfield & Wolfe, P.A launches new web site with the help of PaperStreet Web Design.

Perry, Winfield & Wolfe, P.A. of Mississippi provides expertise in the areas of insurance coverage, construction litigation, commercial disputes, general litigation, domestic matters and criminal defense. Perry, Winfield & Wolfe has  attorneys licensed to practice in Mississippi, Alabama, Texas, and Washington D.C., giving the personal attention you’d expect from a small-town business and the experience gained from larger firms.

by carrie in Design, Legal, PaperStreet on July 16, 2006   -    Be the First to Comment
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PaperStreet Launches New Web Site for FutureSearch Trials

FutureSearch Trials launches a new web site with the help of PaperStreet Web Design

FutureSearch Trials conducts quality focused clinical trials to determine how new medical approaches work in the treatment of mental health, neurological, certain pain and sleep disorders. The clinical trials at FutureSearch are research studies designed to answer scientific questions and find better ways to prevent, screen for, diagnose or treat particular central nervous system conditions.

Donald J. Garcia, Jr., MD, Michael J. Downing, MD, and John Douglas Hudson, MD are all board certified doctors who ensure that patients are educated on the relevance of the study as it relates to the management of their conditions, as well as the overall health of the community.

by carrie in Design, Medical, PaperStreet on July 16, 2006   -    Be the First to Comment
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