Lawson, Davis, Pickren & Seydel Has Selected PaperStreet to Design New Site

PaperStreet Web Design will design a new web site for Lawson, Davis, Pickren & Seydel, LLP. The new web site’s goal is to create an easy to navigate a

About Lawson, Davis, Pickren & Seydel, LLP
Lawson, Davis, Pickren & Seydel, LLP, provides the quality legal services and expertise expected of a large firm with the responsiveness and personal attention found in smaller firms.  The firm has worked diligently and steadily from its beginning to develop and maintain a reputation of excellence and takes pride in aggressively and ethically representing its clients’ interests. 

Lawson, Davis, Pickren & Seydel, LLP, believes and emphasizes that the firm and its lawyers must operate as a unit to provide prompt, responsive and high quality legal services to its clients.  Under this concept, lawyers with particular expertise can apply their talents to specific tasks in solving a client’s problems with the result that a client receives a prompt, efficient response.

Problem solving for clients today, both corporate and individual, involves a combination of good lawyering and effective communication with clients, adverse parties, regulatory authorities and political subdivisions, where necessary.  With this understanding, the firm is equipped to apply its legal talent and business experience on behalf of its clients to achieve efficient and economical results.  

The firm is involved in general, complex and specialized corporate, finance, real estate, probate and litigation matters on behalf of a wide variety of clients.  The firm’s practice involves trials and appeals in all state and federal courts and before administrative tribunals and boards.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. PaperStreet has been designing web sites for over four years now. Our company has produced over 150 custom web sites for lawyers, doctors, vets, businesses and now auto manufacturers.

We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results. More information on our services is below:

Web Design: PaperStreet has the ability to create a professional web site from scratch. PaperStreet can also redesign your existing web site for a more professional image.

Content Writing: Whether you need a few pages written, existing copy edited, or total content development, our staff writers and editors create compelling, clean copy.

Search Engine Optimization: Can you find your web site when you search on AOL, Yahoo! or Google? Top search rankings lead directly to more web traffic, which in turn leads to more clients. PaperStreet can assist in obtaining top rankings.

Internet Marketing & PPC Advertising: We can give your web site more exposure by creating Google and Overture pay-per-click and banner advertising campaigns.

Newsletters: This form of advertising is great for generating repeat traffic to your web site by providing immediate communication with clients.

Content Management: Need to add your breaking news to the web site? How about adding a new attorney or practice area? Our content management system gives you the ability to edit your own site at any time, from any where, instantly.

For more information please visit www.paperstreet.com.

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by Peter Boyd in Legal on July 22, 2005   -    Be the First to Comment
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Parisi & Havens LLP Has Selected PaperStreet to Design New Web Site

The new web site’s goal is to create an easy to navigate and visually appealing experience that depicts the firm

About Parisi & Havens LLP
Parisi & Havens LLP is a young and dynamic law firm which adapts to the needs of our clients. We specialize in representing individuals and small corporations in complex insurance coverage and insurance bad faith disputes, as well as in complex class actions. Each of the partners has built a reputation in the community for representing their clients in cutting-edge litigation with integrity, intelligence and strength. We have litigated the obligations of insurers under directors’ and officers’ liability policies, as well as the obligations of homeowners insurers with water losses and fires. We agree to represent a limited numbers of clients at a time, which allows us to sufficiently devote our time and resources to each of our clients as needed. We work on a contingency or hourly basis, depending on the needs of our clients and the cases. All of this makes us a very unique law firm.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. PaperStreet has been designing web sites for over four years now. Our company has produced over 150 custom web sites for lawyers, doctors, vets, businesses and now auto manufacturers.

We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results. More information on our services is below:

Web Design: PaperStreet has the ability to create a professional web site from scratch. PaperStreet can also redesign your existing web site for a more professional image.

Content Writing: Whether you need a few pages written, existing copy edited, or total content development, our staff writers and editors create compelling, clean copy.

Search Engine Optimization: Can you find your web site when you search on AOL, Yahoo! or Google? Top search rankings lead directly to more web traffic, which in turn leads to more clients. PaperStreet can assist in obtaining top rankings.

Internet Marketing & PPC Advertising: We can give your web site more exposure by creating Google and Overture pay-per-click and banner advertising campaigns.

Newsletters: This form of advertising is great for generating repeat traffic to your web site by providing immediate communication with clients.

Content Management: Need to add your breaking news to the web site? How about adding a new attorney or practice area? Our content management system gives you the ability to edit your own site at any time, from any where, instantly.

For more information please visit www.paperstreet.com

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by Peter Boyd in Legal on July 18, 2005   -    Be the First to Comment
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PaperStreet Web Design Launches New Web Site for Michael Solomon

PaperStreet Web Design has designed a new web site for the law firm of Law Office of Michael Solomon.

PaperStreet Web Design has designed a new web site for the law firm of Law Office of Michael Solomon. The new web site’s goal is to create an easy to navigate and visually appealing experience that depicts the firm’s unique image.

About Law Office of Michael Solomon
http://www.k1-fiancee-visa-law.com
Headquartered in New York City-the legal and financial capital of the world–The Law Offices of Michael S. Solomon successfully assists hundreds of people just like you–from nearly all 50 states and more than 84 different countries around the world.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results.

Our clients receive at new inquiries each week. Some receive new inquiries each day. This level of results is unmatched. This level of service turns your web site into a virtual rainmaker.

Better yet, our web sites give you total control with our new content management system. Update your web site from anytime, anywhere, instantly. Now you have the control.

Whether you are a solo attorney, a partner in a law firm, or business looking for a new web site contact PaperStreet Web Design. Find out the PaperStreet Difference at http://www.paperstreet.com.

by Peter Boyd in Legal on July 13, 2005   -    Be the First to Comment
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PaperStreet Launches Site for Palm Beach County ALA

As part of its pro bono project PaperStreet donated its time to develop a site for Palm Beach County ALA.

 About Palm Beach County ALA
http://pbcala.org/

The Association of Legal Administrators (ALA) is a global organization of more than 9,000 members, whose professional concern is the effective management of government, corporate and private agencies and departments devoted to the delivery of legal services. Our Palm Beach County Chapter is but one of nine ALA chapters in the state of Florida.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. PaperStreet has been designing web sites for over four years now. Our company has produced over 150 custom web sites for lawyers, doctors, vets, businesses and now auto manufacturers.

We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results. More information on our services is below:

Web Design: PaperStreet has the ability to create a professional web site from scratch. PaperStreet can also redesign your existing web site for a more professional image.

Content Writing: Whether you need a few pages written, existing copy edited, or total content development, our staff writers and editors create compelling, clean copy.

Search Engine Optimization: Can you find your web site when you search on AOL, Yahoo! or Google? Top search rankings lead directly to more web traffic, which in turn leads to more clients. PaperStreet can assist in obtaining top rankings.

Internet Marketing & PPC Advertising: We can give your web site more exposure by creating Google and Overture pay-per-click and banner advertising campaigns.

Newsletters: This form of advertising is great for generating repeat traffic to your web site by providing immediate communication with clients.

Content Management: Need to add your breaking news to the web site? How about adding a new attorney or practice area? Our content management system gives you the ability to edit your own site at any time, from any where, instantly..

by Peter Boyd in Organization on July 13, 2005   -    Be the First to Comment
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Advanced Optimization Tips

PaperStreet Takes the Guesswork Out of Search Engine Optimization

Search Engine Optimization does not have to be guesswork.  There are formulas for success.  This article outlines some advanced tips that are common to achieve top rankings.

Note that this article assumes some knowledge of web design, optimization including the fact that content is always the important factor, followed by inbound links to your site, proper page code, and a proper focus on your relevant keywords.

1.  One Domain
You may have alternate domains, but all other domains should redirect and the redirection should be a 301 redirect. Your web host should know how to do this, but all domains should redirect into one domain.  It also helps to choose your oldest domain and/or the domain with the most inbound links.  Typically these are the same.

2.  File Types
Feel free to use php, htm, html, asp, jsp, cfm, and a ton of other web extensions.  Google, MSN, and Yahoo will index just about any file type these days without ANY difference in ranking.

3.  Links
Obtain inbound links from other sites, but do it slowly.  Make sure that you do not join any link farms, link programs, or suspecious sites. Links to your site should remain static and not be moved around.

4.  Content
Every page should have keyword rich content. There is no hard rule for amount of content for each page, but try to make sure that your page has around 250 to 300 words, or four to five paragraphs, and you should have success. You should mention the primary keyword at least five times and secondary terms two to three times in the content on that page.  Finally, you should also mention each keyword phrase (exactly) in the content.

5.  Graphics
Graphics are not indexed by the search engine and neither is Flash.  Spalsh pages and all Flash sites are a waste of time if you are trying to rank high in the search engines (although they certainly look pretty). Just keep in mind that any text that is created as a graphic cannot be seen.  If you have graphics that you want seen by the search engines should be removed and replaced with actual html text.  

6.  Page Names
Page names are a part of the algorithm.  It is better to title page names with keyword phrases in them, but it is not absolutely necessary.

7.  Anchor Text
A great way to increase rankings of subpages is to have anchor text as either the main menu or footer menus.  These links should have absolute paths and title attributes that utilize relevant keywords.  These links should be simple text and html code, and will provide a more clearly designated path for the search engine spiders.

8.  Title Tag
This is the most important tag.  This should relate to your keyword phrase.  A good example is for law firm web design would be "Law Firm Web Design - PaperStreet - Lawyer Web Design".

9.  Meta Tags
Meta tags (keyword and description) at the top of each page must be able to be made unique.  If individual include files or headers need to be created, please do so.

10.  External Files
Put all JavaScript client-side scripting into an external .js file and put all stylesheet and formatting information into an external .css file.

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by Peter Boyd in Legal on July 7, 2005   -    Be the First to Comment
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Palm Beach County ALA Selects PaperStreet to Develop New Website

As part of its pro bono project PaperStreet donated its time to develop a site for Palm Beach County ALA

About Palm Beach County ALA
http://pbcala.org/

The Association of Legal Administrators (ALA) is a global organization of more than 9,000 members, whose professional concern is the effective management of government, corporate and private agencies and departments devoted to the delivery of legal services. Our Palm Beach County Chapter is but one of nine ALA chapters in the state of Florida.

About PaperStreet Web Design
http://www.paperstreet.com

From time to time PaperStreet gives back to the community by donating web sites to organizations and groups in need.

PaperStreet has created web sites for networking groups, bar associations, and other charity organizations.

If you are an organization that is in need of a new web site or a redesign of your site, give us a call. We cannot guarantee that we will take on your project, but we have a soft spot for web sites in need of assistance.

PaperStreet has been designing web sites for over four years now. Our company has produced over 100 custom web sites. We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results..

by Peter Boyd in Legal on July 4, 2005   -    Be the First to Comment
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Reasons for a Corporate Identity Change

Why should a law firm changes its old image?

In essence, your corporate identity is how you want clients to perceive your company.  At the basic level your identity should do the following:

1.  Portray the image of the firm.
2.  Establish a positive first impression.
3.  Build a preference for your company.
4.  Educate your client on who you are.
5.  Keep you in the top of the clients mind.
6.  Help start and close the deal.

Note that before you change the corporate identity, you should define the target market and unique selling position of the firm.  That is the starting point and will help in developing a new identity.  Who knows, maybe the old look works great for the firm.

Now, if you are sure you need a new corporate identity, then most likely you will have an uphill battle to change from the typical  "We are an old, serious, law firm" identity.  Corporations usually change their identity usually because of bad press, new target market, new product, merger, or to gain a competitive edge.

The Uh-Oh
Corporations change their images when either they gain bad press or experience bad events.  In the case of Philip Morris, it created a parent company, Altria, to rebrand the assets of the tobacco company.  In the case of Valuejet, a crash in the Everglades prompted a quick merger with AirTran.  In your case, I am hoping that nothing is terribly wrong with the firm that would promote a corporate identity change.

New Market, New Products
Corporations change their brand when they want to want to remarket their services or target a new market.  Cadillac is a great example.  In the past five years, the company designed a range of new cars to provide a more hip, youthful look.  The company has banished its old, grandfather image through a change in its corporate identity, advertising, and PR.  If you have a new target market that the firm wants to reach, then it may help to change the identity, same thing goes with a new service that the firm is offering.

Mergers
Corporations also change their brand when they merge.  When Palm merged with Handspring, the company decided to create PalmOne to embrace all of its new technology offerings.  In this case, most likely your firm is not merging with another firm, so you will not need to change or merge identities.

Completive Edge
Corporations can also change brands to simply gain a competitive edge and allow the company to stand out.  New start-up companies or new products have a major advantage in this area as they can start fresh and use an identity to create buzz.  Think of how Apple has dominated the portable MP3 player market with its unique corporate identity for the iPod.  While the iPod is simple to use, there are ton of MP3 players on the market that could have the market share that the iPod has.  In your case, while there are a ton of law firms in Central Florida, there is no reason yours could not stand out from the rest.

Most likely, you will be able to sell a new identity to your firm based on the competitive edge that it would give.  With over 600 law firms in Orlando, Florida (and over 30 law firms with 25 or more attorneys), your firm can use any edge to sign a new client.  A new identity can easily improve the image of your firm, lead to more clients, boost recognition in your community, and even lift morale within the firm.

Of course, simply saying that a new identity will lead to more clients and improve image will probably just make the senior partners cringe.  Most people will want proof of the benefits.  Monetary benefits are harder to track with a new identity, so statistics are harder to come by.  However, there are numerous anecdotal examples of companies changing names, rebranding, and creating new identities for a variety of reasons, all with successful results.
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by Peter Boyd in Design on July 4, 2005   -    Be the First to Comment
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Kevork Adanas, PC Has Selected PaperStreet to Design New Web Site

PaperStreet Web Design will design a new web site for Kevork Adanas, PC. The new web site’s goal is to create an easy to navigate and visually appeali

PaperStreet Web Design will design a new web site for Kevork Adanas, PC. The new web site’s goal is to create an easy to navigate and visually appealing experience that depicts the firm’s unique image.

About Kevork Adanas, PC
http://adanaslaw.com - Coming Soon!
The law firm of Kevork Adanas, P.C. is committed to providing superior legal counsel in the most cost-effective manner possible.

Our philosophy has always been based on building and maintaining a long-term professional relationship with our clients, grounded upon mutual trust and respect. Your calls and questions will be answered promptly and you will be treated with the courtesy and respect that is the hallmark of our practice.

About PaperStreet Web Design
http://www.paperstreet.com
Founded in 2001, PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we now create professional print designs.

In the past four years, PaperStreet has produced over 125+ custom web sites and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business looking for a new web site or print brochure, contact PaperStreet Web Design. Find out the PaperStreet difference.
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by Peter Boyd in Legal on July 3, 2005   -    Be the First to Comment
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Hach & Rose, LLP Selects PaperStreet to Develop New Brochure

Hach & Rose, LLP has selected PaperStreet Web Design to develop a new brochure for the law firm.

Hach & Rose, LLP has selected PaperStreet Web Design to develop a new brochure for the law firm.

About Hach & Rose, LLP
http://www.unionlawfirm.com
The key to a successful outcome in your case often rests on the work that takes place in the beginning of your lawsuit. Proper handling of your legal matter is dependant upon information drawn by the attorney from the client. It is important that you feel comfortable with the attorneys handling your case. We are confident you will feel completely at ease with the attorneys of HACH & ROSE, LLP handling your legal matter.

About PaperStreet Web Design
http://www.paperstreet.com

Logos
A logo design is deal for firms that already have marketing package, but want to change the look of the firm name. PaperStreet will create an instant image for a firm with a new logo.

Corporate Identity
PaperStreet can create a corporate identity that includes a logo, letterhead, stationary, envelopes, and more.

Brochures
Once a corporate identity has been established, PaperStreet will work with a firm to create a brochure that tells the firms
story.

Advertising
Finally for firms that need to market, which is almost all firms, PaperStreet can create advertisements, flyers, direct mail, and billboards.

About PaperStreet Web Design
Founded in 2001 by a lawyer, PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we now create professional print designs.

In the past four years, PaperStreet has produced over 100+ legal web sites and now applies that same professional design to print.

Whether you are a solo attorney, a partner in a law firm, looking for a new web site or print brochure, contact PaperStreet Web Design. Find out the PaperStreet difference at http://www.paperstreet.com
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by Peter Boyd in Legal on July 3, 2005   -    Be the First to Comment
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PageStream Has Selected PaperStreet to Design New Web Site

PaperStreet Web Design will design a new web site for PageStream. The new web site’s goal is to create an easy to navigate and visually appealing expe

About PageStream
PageStream has the "Total" solution for storage and retrieval of paper based documents. Our "pay for use" service was specifically designed to allow businesses of all sizes to take advantage of our low cost alternative to traditional paper based document storage and retrieval.

We are experts at file preparation, scanning and storage for the Real Estate, Legal, and Distribution industries. Our management and employees have worked in the Title, Mortgage and Realtor and Legal profession and have the experience and knowledge needed to give you unparalleled quality and service.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. PaperStreet has been designing web sites for over four years now. Our company has produced over 150 custom web sites for lawyers, doctors, vets, businesses and now auto manufacturers.

We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results. More information on our services is below:

Web Design: PaperStreet has the ability to create a professional web site from scratch. PaperStreet can also redesign your existing web site for a more professional image.

Content Writing: Whether you need a few pages written, existing copy edited, or total content development, our staff writers and editors create compelling, clean copy.

Search Engine Optimization: Can you find your web site when you search on AOL, Yahoo! or Google? Top search rankings lead directly to more web traffic, which in turn leads to more clients. PaperStreet can assist in obtaining top rankings.

Internet Marketing & PPC Advertising: We can give your web site more exposure by creating Google and Overture pay-per-click and banner advertising campaigns.

Newsletters: This form of advertising is great for generating repeat traffic to your web site by providing immediate communication with clients.

Content Management: Need to add your breaking news to the web site? How about adding a new attorney or practice area?

Our content management system gives you the ability to edit your own site at any time, from any where, instantly.

For more information please visit www.paperstreet.com.
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by Peter Boyd in Business on July 3, 2005   -    Be the First to Comment
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