PaperStreet Web Design Launches New Website for Cardillo Law

The new web site’s goal is to create an easy to navigate and visually appealing experience that depicts the firm

About Cardillo Law - http://www.cardillolaw.com
Pete Cardillo, formerly the managing partner of the Tampa litigation department of a national law firm, has formed Cardillo Law Firm. The firm will focus on the prosecution of termite damage claims for commercial and multi-family real estate developers and condominium associations.

Cardillo Law focuses almost exclusively on the representation of property owners who have termite damage claims, with a particular emphasis on representation of commercial and multi-family real estate owners and developers, and condominium associations. The firm also now handles homeowner cases as well. Cardillo Law is located in Tampa, FL.

CLF has substantial experience in representing property owners who are victimized by sellers who fail to disclose termite damage. Even if there is language in the sales contract which would seem to completely protect the seller or real estate agent, property owners often still have recourse under the law. By focusing on this very unusual area and honing the practice over the last nine years, CLF has a tremendous reservoir of experience and resources. There is no “learning curve”, and because termite companies typically very aggressively deny claims and very aggressively defend cases, CLF is well-equipped to deal with the full array of weapons at the disposal of the termite companies, which are considerable.

About PaperStreet Web Design
http://www.paperstreet.com

Founded in 2001, PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we now create professional print designs.

In the past four years, PaperStreet has produced over 125+ custom web sites and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business looking for a new web site or print brochure, contact PaperStreet Web Design. Find out the PaperStreet difference.

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by Peter Boyd in Legal on April 29, 2005   -    Be the First to Comment
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Blogs vs. Websites a War of Words

What is all the hype about blogs about? Let’s find out.

There has been some debate recently over the extent to which blogs should play a part of a firm marketing campaign. Should we create a blog? Should we create a web site? Should we do both? These are the conversations around the water cooler.

The simple answer to the questions above is, it doesn’t matter. Doesn’t matter? Yes, doesn’t matter. As you will see, a blog is a web site and a web site can easily be a blog. Of course, many of you won’t take my word for it blindly, so let’s start off with a cheesy but effective definition example:

Sound similar? In fact, blogs and websites have more in common than most people know. In this article, we will go over the major differences, minor differences and propose a solution that will make everyone happy.

I Want More Similarities
Did you know that blogs have been around in a variety of formats for over a decade? Blogs simply combine forum software for posting, with news software for XML/RSS syndication, with web site software to view everything, with a content system that allows you to edit your posts. Simple.

A good web designer will include all of this software when creating your web site. Most web sites these days come with a content management system. Good content management systems do the exact same thing as blogs, but typically they have more features such as allowing you to edit specific sections such as news, seminars, offices, attorneys, forums, and even your own blog!

So what are the differences?
The major difference is that blogging software puts all of this technology into a nice package that can be easily distributed to the masses. They make it simple. Almost fool proof. Most web design content systems have not reached this stage of ubiquity. This is due to the fact that most content management systems try to do too much, whereas blogs simply allow people to post entries. However, there are web designers who can create content systems that are easy to use and provide the flexibility needed.

The other difference is that blogs also have an embedded feature of allowing people to post comments to your information. However, popular web based forum software has been doing this for years and this feature can easily be added to any web page. Of course, as will be explained below, this is not always a good thing.

So why are blogs so darn popular?
As you can see, there is really no difference between blogs and web sites. So why are they generating buzz? Simple. New Technology + Hip Term + Mainstream Media + Blogging Nature = Over-Exuberance.

Despite what I said about the theoretical aspects of how a blog is really a web site, blogging is new technology, or should I say term of art.  Basically a blog is just a type of web site, just wrapped different.  However, it does have hip terminology, such as BLOG and BLOGGING. To be honest, those are just fun terms. People like saying them and the media loves anything new, especially when a cool term is attached. Remember when the media found out about web sites and the whole "e" craze happened? It was a very exciting time. Blogging may not ever hit that level because ordinary users view a blog as a web site, but it still creates buzz.

When you combine all of this with the fact that bloggers are their own biggest hype machine, then you truly do create excitement. It is hard to find any blog that does not have a post stating that "so-and-so has just launched a new blog. Check them out." It’s also hard to find a blogger that does not think their blog is the best in the world since the blog posts their personal thoughts.

Busting the Blog?
Now we are going to take a look at some of the popular blog myths. Before we get started, I am not against blogs. Blogs are cheap, easy to install and give the masses the ability to say what is on their mind. Of course, this is not always good as not everyone should speak their mind. If blogs are done correctly, they can look just like web sites and provide an easy to use system to keep the content fresh and interesting. However, often this is not the case.

Blogs Create Name Recognition & Reputation
Blogs do not create instant name recognition, reputation, and visibility. Writing good content and providing a visually appealing experience creates the buzz that is necessary for recognition and reputation. However, often blogs fall short in both categories.

First, blogging lawyers often post irrelevant content about their personal lives. If I am on a media lawyer’s web site to find out the latest telecomm legislation news, why in the heck would I want to hear about their family trip to Lake Tahoe? Please, if you are going to have your blog as your main web source, keep it professional and on topic. Obviously, the better blogs do this and write daily posts about their topic and keep it industry specific. Those blogs succeed.

More importantly to have a successful blog it must be updated. As busy professionals, it’s often tough to post interesting content daily, or even weekly. Some posts are just boring, irrelevant or full of self hype. Some blogs die a slow death because the writer becomes tired and stops posting interesting content. Of course, there are sources of paid content or paid ghost writers, but often that content is syndicated to other blogs, so it defeats the purpose.

Second, blogs are ugly. Really ugly. Ugly, like, “That is Uncle Irvin in the closet and we don’t let him out,” ugly. There are now a few new companies that are creating some visually attractive blogs. However, 99% of all blogs are a disservice to the law firm in terms of branding. Sure, most of these blogs are providing great content, but from a branding standpoint, they are often hurting their firm image. While content may be king, design surely is the queen and she needs to be respected.

Blogs Create Search Results
Blogs do not create instant search results or even outstanding search results. Writing good content, producing clean html code, and getting links from other sites creates search rankings. Websites do this just as effectively as blogs. Blogs do have an advantage in that some are already optimized for search rankings, but a good web designer will do the same.

Blogs do have a unique advantage in that they are part of a community that loves to link to each other. In fact, bloggers like to link so much, that the software is designed with a link section tool that allows bloggers to provide links to their favorite sites on every page. Bloggers use this tool, almost to an absurdity. Some blogs have over 100 favorite links on their home page and this does not even count all of the posts. Of course, there are tons of web sites that rank higher in their respective categories than blogs. These websites are at the top of the list because they have been posting interesting content to their web pages, just through a different system.

Blogs Connect You with People
Yes, blogs can connect you with a small audience of people who have found your website and want to participate. Blogs do offer the ability for anyone to post comments. However, is this necessarily a good thing? As early adopters of online chat rooms for TV and interviews found out, you often need someone to screen out all of the weirdoes. Comments are a tricky business because they are often filled with spam or annoying people. Often they are just ignored by both user and site owner. If screened, then the blog is really just a news source and no different than a traditional web site. Of course, the bigger question is, How does a blog really connect you with users that a web site, email, phone call, TV ad, or other mediums don’t? Other than allowing their instant feedback, the answer is, they don’t.

Only Blogs Can Have XML/RSS
Syndicating content is easy with blogs because the software is already installed. However, any database driven web site can syndicate its content using XML/RSS. This is really a minor issue right now, but it is a popular myth that only blogs can syndicate their content – a myth that should be busted.

Effectiveness
The bottom line question: Are blogs an effective marketing tool? If you read this article, then most likely you are a marketing professional or a lawyer interested in marketing your legal prowess. You probably already know what a blog is, or have at least heard of them. And unless you have been frozen for the past ten years, you know what a web site is. Pat yourself on the back and consider yourself ahead of the Luddites.

However, keep in mind that while you already know what a blog and website are, most of your clients will not. To a layperson, a blog just sounds like another tech term, like RAM, or GB, or HTML. Trust me; ask your parents what a blog is. Most likely they will look at you as if you said the word "Belgium." However, ask them what a website is and everyone will talk your ear off about how they just purchased something on eBay.

This is important because your clients or potential clients do not care whether you call your site a blog or a website. All they care about is whether it looks pretty and provides them with information. Blogs have a major drawback in that they are all based on different versions of the same software. The major principal behind blogging software is making it easy to install, setup and post. To do this, blogging software has made a template system that controls the entire web site. Often it is difficult to edit, unless you are a web designer. Even advanced web designers find blogging software limited. So often the designs all look the same, except for different colors or photos. Obviously, this limits the branding affect of your internet marketing message.

Return on Investment
Finally, bloggers love to post that their blogs are better than static web sites or that websites are the past technology. Yet, I have not read any research that blogs bring in the clients. While a properly designed and maintained blog can make you an industry resource, it may not necessarily translate to more clients. Static web sites are often knocked. Sure, most static web sites can be beefed up and made dynamic, by using animation and providing fresh content. However, there are many static web sites that are brilliant marketing successes. In fact, a successful static web site can bring in over 1,000 new client inquiries each year.

The question really boils down to whether you want to have the "soft sell" and try to become an industry resource with a blog, or do you want to go for the "hard sell" and create a web site that showcases your firm? While people knock the hard sell, it works. Of course, the best solution would be to have a web site that acts as both an industry resource, while also selling your services. However, often this is difficult for firms to achieve as their budgets, time, interest or resources are limited.

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by Peter Boyd in Optimization on April 28, 2005   -    Be the First to Comment
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PaperStreet Web Design Launches New Website for Ned Kimmelman.

PaperStreet Web Design has designed a new web site for Ned Kimmelman

About Ned Kimmelman – Attorney at Law
http://www.nkpa.com
Ned Kimmelman is an attorney practicing civil litigation in the areas
of business, contracts, franchise, fraud, insurance, medical
malpractice, real estate and trusts. He has been practicing law in
Florida for 26 years. His office is located in Boca Raton, Florida. His
new web site incorporates Flash video on his various practice areas and
creates a dynamic web site experience.

About PaperStreet Web Design
http://www.paperstreet.com
Founded in 2001, PaperStreet creates new web sites and revitalizes
aging ones. In addition to creating web sites that are engaging, we now
create professional print designs.

In the past four years, PaperStreet has produced over 125+ custom web
sites and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business
looking for a new web site or print brochure, contact PaperStreet Web
Design. Find out the PaperStreet difference.

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by Peter Boyd in Legal on April 27, 2005   -    Be the First to Comment
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Allen, Dyer, Doppelt, Mi Selects PaperStreet to Develop New Web Site & Logo

Allen, Dyer, Doppelt, Milbrath & Gilchrist, P.A. has selected PaperStreet Web Design to design a new web site and logo for the law firm.

About Allen, Dyer, Doppelt, Milbrath & Gilchrest
http://www.addmg.com

The firm represents domestic and international clients in intellectual property law, including patents, trademarks, copyrights, trade secrets, unfair competition, and antitrust. Additionally, the firm has an active practice in general commercial litigation and retail securities arbitration. Our attorneys are admitted to the Florida Bar, to various other state bars, and practice in all Florida courts as well as federal courts. Many of the firm’s professionals are registered to practice before the U.S. Patent and Trademark Office in patent matters. The are located in Orlando, FL.

ADDMG counsels clients in all aspects of patent law, including obtaining patents for inventions, asserting patent rights against infringers, defending against patent infringement allegations, and licensing of patents and other intellectual property.

ADDMG attorneys provide all legal services relating to trademarks, including: trademark clearance searches, federal, state and foreign trademark registrations, trademark opposition and cancellation proceedings, uniform dispute resolution proceedings for internet domain names, trademark disputes, contracts, licensing agreements and disputes, franchising agreements, and trademark infringement, unfair competition and litigation.

About PaperStreet Web Design
http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we now create professional print designs.

Founded in 2001, in the past four years, PaperStreet has produced over 125+ custom web sites and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business looking for a new web site or print brochure, contact PaperStreet Web Design. Find out the PaperStreet difference..

by Peter Boyd in Legal on April 26, 2005   -    Be the First to Comment
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Bergen Law Offices Selects PaperStreet to Develop Corporate Identity & Logo

Bergen Law Offices has selected PaperStreet Web Design to develop a new identity and logo for the law firm.

About Bergen Law Offices
http://www.nativeamericanlawyers.com
Lee Bergen is a Native American Lawyer serving Indian tribes and their
businesses. His law offices are located in Albuquerque, NM.

About PaperStreet Web Design
http://www.paperstreet.com

Logos
A logo design is deal for firms that already have marketing package,
but want to change the look of the firm name. PaperStreet will create
an instant image for a firm with a new logo.

Corporate Identity
PaperStreet can create a corporate identity that includes a logo, letterhead, stationary, envelopes, and more.

Brochures
Once a corporate identity has been established, PaperStreet will work
with a firm to create a brochure that tells the firms story.
Advertising
Finally for firms that need to market, which is almost all firms,
PaperStreet can create advertisements, flyers, direct mail, and
billboards.

About PaperStreet Web Design
Founded in 2001 by a lawyer, PaperStreet creates new web sites and
revitalizes aging ones. In addition to creating web sites that are
engaging, we now create professional print designs.

In the past four years, PaperStreet has produced over 100+ legal web
sites and now applies that same professional design to print.

Whether you are a solo attorney, a partner in a law firm, looking for a
new web site or print brochure, contact PaperStreet Web Design..

by Peter Boyd in Legal on April 25, 2005   -    Be the First to Comment
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Search Engine Market Share

Learn which search engines visitors use the most to reach your web site.

When optimizing a web site, it’s always best to understand where the traffic for your web site will be coming from.  A quick glance at this chart indicates that most web sites should be optimized for Google, Yahoo and MSN.  The combined traffic of these three sites will reach over 90% of the market.

Google      35%
Yahoo        32%
MSN           16%
AOL            9%  (search results provided by Google)
Excite         4%
Ask             2%
Other          2%

As you can see from the comScore Media Metrix data, Google currently has the greatest market share.  It even increases if you count the fact that Google provides the web search results for AOL and a few other search engines.

You can read the full articles here:  http://searchenginewatch.com/reports/article.php/2156431
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by Peter Boyd in Optimization on April 25, 2005   -    Be the First to Comment
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Flynn Thiel Selects PaperStreet to Develop New Website

Flynn Thiel has selected PaperStreet Web Design to design a new web site for the law firm.

About Flynn Thiel
http://www.flynnthiel.com
Practicing since 1955, The Flynn,
Thiel, Boutell & Tanis Law Firm specializes in trademark, copyright and
patent law. Based in Kalamazoo,
MI this ten member law firm is
taking their experience to web with a soon to be designed web site. Clients
will quickly be able to learn about and contact the firm.

About PaperStreet Web Design
http://www.paperstreet.com
Founded in 2001, PaperStreet creates new web sites and revitalizes aging ones.
In addition to creating web sites that are engaging, we now create professional
print designs.

In the past four years, PaperStreet has produced over 125+ custom web sites
and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business looking
for a new web site or print brochure, contact PaperStreet Web Design. Find out
the PaperStreet difference at http://www.paperstreet.com.

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by Peter Boyd in Legal on April 22, 2005   -    Be the First to Comment
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Orange County Bar Association Adds New Features to Web Site

The new features enable clients to sign-up, pay dues and purchase CLE materials.

Orange County Bar Association has launched a new web site. The new site with e-commerce features.
Members will now be able to login and pay dues and new members will be able to
register. Also CLE materials will be offered through a new shopping cart
feature.

About Orange County Bar Association

http://www.ocbanet.org
The mission of the Orange County Bar Association is to promote honor, dignity,
truth, and professionalism within the legal community, to promote improvements
in the law and aid in the administration of justice, to enhance the delivery of
and access to quality legal services, to educate the public about the legal
system, to provide for an inclusive bar and to promote camaraderie, a forum for
discussion on issues pertaining to the legal system, and education for its
members.

About PaperStreet Web Design
http://www.paperstreet.com
Founded in 2001, PaperStreet creates new web sites and revitalizes aging ones.
In addition to creating web sites that are engaging, we now create professional
print designs.

In the past four years, PaperStreet has produced over 125+ custom web sites
and now applies that same professional design to print.

Whether you are an attorney, a medical professional or a business looking
for a new web site or print brochure, contact PaperStreet Web Design. Find out
the PaperStreet difference at http://www.paperstreet.com.

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by Peter Boyd in Legal on April 21, 2005   -    Be the First to Comment
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PaperStreet Web Design Develops Website for the Bleich & Burnett Law Firm

The new web site’s goal is to create an easy to navigate and visually appealing experience that depicts the firm

About Bleich & Burnett - http://www.northlalaw.com
Bleich & Burnett, a professional law corporation, is a regional litigation firm representing clients with legal issues arising out of or related to north Louisiana and other jurisdictions. The firm focuses on preparing large and complex cases for trial in both state and federal court.

About PaperStreet - http://www.paperstreet.com
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results.

PaperStreet has long realized that many firms do not have an identity, or worse, have a poor identity. With so much competition, creating a unique web site and print campaign is critical.

From web to print, PaperStreet services law firms, medical professionals and businesses. From our office in Fort Lauderdale, we serve clients across the United States, Africa and Europe.

PaperStreet has been designing web sites for over four years now. Our company has produced over 100 custom web sites. We have several accomplished web designers, programmers, and content writers on staff. Our combined talents produce compelling web sites that achieve results.

Contact PaperStreet today to find out the difference.

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by Peter Boyd in Legal on April 20, 2005   -    Be the First to Comment
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PaperStreet Web Design Develops New Web Site for MansBestVet.com

PaperStreet Web has designed a web site for MansBestVet.com. The site’s goal is to create visually appealing experience that depicts the site

About MansBestVet.com
http://www.mansbestvet.com
MansBestVet.com is an easily accessible portal for finding a veterinarian (vet) in the United States and internationally. Over 81,000 vets are listed in its database. MansBestVet.com enables users to find emergency care quickly regardless of where they live.

MansBestVet.com also offers services for vets.

Develop a Vet Web Site:
MansBestVet.com enables vets to be more visible to clients. More and more people are turning to the internet over of the Yellow Pages to find a local vet. MansBestVet.com gives vets visibility in this growing market. The following list details some of the services available.
Web Design
•Custom Design - Unique Design, Unique Look, Unique Brand
•Unlimited Pages, Graphics & Content
•Flash Integration
•Dynamic Page Elements (Tickers, Scrollers, Menus)
•Contact Forms / Maps / Newsletters
•Interactive Development Process
•Ownership of the Copyright
•Search Engine & Directory Submission
Internet Marketing - Search Rankings / Advertising
•Keyword Strategy
•Keyword Research
•Site Structure
•Link Popularity
•Relevant Content
•Meta Tags (Title, Description & Keyword):
•Content Editing
•Submission to Search Engines
•Maintenance
Web Hosting / Email
•Web Hosting
•Email & WebMail
•Technical Support
•Spam / Antivirus Protection
•Online Reports / Statistics

Directory Listings on MansBestVet.com:
MansBestVet.com offers web site listings without contributions. MansBestVet.com also offers paid listings for higher rankings.

Vet Software:
MansBestVet.com is offering new ways to for vets to communicate with their clients. MansBestVet.com has developed an online based software program that allows users to put medical records online and access them in real time via a standard web browser.

About PaperStreet Web Design:
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results.

Our clients receive at new inquiries each week. Some receive new inquiries each day. This level of results is unmatched. This level of service turns your web site into a virtual rainmaker.

Better yet, our web sites give you total control with our new content management system. Update your web site from anytime, anywhere, instantly. Now you have the control.

Whether you are a solo attorney, a partner in a law firm, or business looking for a new web site contact PaperStreet Web Design. Find out the PaperStreet Difference at http://www.paperstreet.com

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by Peter Boyd in Veterinarian on April 19, 2005   -    Be the First to Comment
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