Quick Web Usability Tips from Prioritizing Web Usability
by peteboyd in Web Site Design
on December 30th, 2009 . 522 Comments »
Reading Jakob Neilsen’s great book – Prioritizing Web Usability. This is a must read for anyone who does web development.
A web site can double its conversion rate with simple usability tricks.
- Home Page Scroll – Make your home page show everything important above the fold. Only 23% of users scroll on the home page. Of those that scroll, they only see 1.8 screens.
- Home Page Tips – Tell the user where they have arrived, offer benefits, offer info about the company and give users relevant, easy to understand choices to find their information.
- Content – Don’t be dense. Make it scannable. Create a narrow focus to perform well in search. Offer analysis and “See Also” links.
- Menus - Don’t flood the user with info. Create breadcrumbs.
- Design for Search – 88% of people use search to find what they need. Make sure your web site has relevant content and is properly architected to obtain rankings.
