We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11 years!

We did it working 35 hour weeks, with no overtime, and actual vacations.  We did it in the comfort of sunny Florida, about 5 minutes away from the beach (its 78 degrees right now in February), and free time to enjoy everything in South Florida.

We are looking for someone who is talented, fun and passionate about the web.

What We Need in a Designer:

• Talent.  Talent. Talent.  Show us your Design Portfolio, we want to be wowed.
• Work with our Creative Director to develop exceptional web designs and collateral.
• Ability to work on multiple projects, manages time deadlines, and prioritizes tasks accordingly.
• Communicate and collaborate on ideas with our team and clients.
• Keep up to date on cutting edge technology/trends and its impact on design.

Minimum Requirements:

• A Kick-Butt Portfolio.
• 2+ years experience in relevant fields with exceptional web design and/or print portfolio.
• Excellent knowledge with Adobe Photoshop, Illustrator, InDesign and other design programs.
• Relevant education and training in design field with solid typography and graphic design skills.
• Must be team oriented, but self-motivated.
• Must be onsite, or willing to relocate, to Fort Lauderdale, Florida.

Here’s what’s in it for you:

A real work-life balance (35 hour work week); 2 weeks of vacation to start; competitive compensation package, including free medical benefits; a cubicle-free work environment in our open office space; a fun, work-hard/play hard atmosphere (we throw around movie-quotes a lot).

So, come on, if you fit the bill, make an impact on a growing firm.  To apply please do the following only:

1. Send an email to careers [at] paperstreet.com
2. The Subject must be:  Designer – Fill In Your Name
3. Attach a PDF Resume
4. Include a short paragraph about you in the email.  Be witty, be professional, but be you.
5. Include a link to your top three designs.
6. Include a link in the email to your full online portfolio.

Salary will be in the $40,000 to $50,000 level depending on experience.
Thanks for applying and sorry, no phone calls please.

We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11 years!

We are looking for someone who is talented, fun and passionate about the web.

What We Need in a Designer:

• Talent.  Talent. Talent.  Show us your Design Portfolio, we want to be wowed.
• Work with our Creative Director to develop exceptional web designs and collateral.
• Ability to nail deadlines and budgets.
• Communicate and collaborate on ideas with our team and clients.
• Keep up to date on cutting edge technology/trends and its impact on design.

Minimum Requirements:

• A Kick-Butt Portfolio.
• 2+ years experience in relevant fields with exceptional web design and/or print portfolio.
• Excellent knowledge with Adobe Photoshop, Illustrator, InDesign and other design programs.
• Relevant education and training in design field with solid typography and graphic design skills.
• Must be team oriented, but self-motivated.
• Can work from anywhere, so long as you have email, phone and a webcam.

Here’s what’s in it for you:

Great projects.  Great pay.  Ability to advance to a full-time employee, if you desire.  We have multiple projects to work on at PaperStreet and want the best from our team.  We do all the detail work in signing clients, setting up the creative, and dealing with issues.  We need you to help execute our plans with award winning designs.

So, come on, if you fit the bill, make an impact on a growing firm.  To apply please do the following only:

1. Send an email to careers [at] paperstreet.com
2. The Subject must be:  Freelance Designer – Fill In Your Name
3. Attach a PDF Resume
4. Include a short paragraph about you in the email.  Be witty, be professional, but be you.
5. Include your strengths (logos, illustrations, web design, mobile or app design, etc).
6. Include a link to your top three designs.
7. Include a link in the email to your full online portfolio.

Thanks for applying and sorry, no phone calls please.

The reason that you do not want to direct sponsored links to the homepage is because your cost per click and position on the page is largely determined by the quality score of 1-10 assigned to you by Google’s algorithm. Your quality score is based on how closely your landing page content relates to the keyword you are advertising on.

In most instances, your landing pages will be more on point and have higher quality scores for specific, relevant practice areas. If you simply redirect all keyword phrases to your home page, then you end up in a lower position for your ads and a higher cost per click.

Job Description:
PaperStreet is seeking a part-time assistant. You will assist with actual client projects and gain experience in the “real world” design-firm environment.

Overall, we are looking a person who is fun to work with, can communicate clearly, wants to learn, and will follow directions. The job would be for 20 hours per week.  We are flexible in case you want to work more or less.

Who We Are:
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results. PaperStreet has been designing web sites since 2001. Our company has produced over 600 custom web sites. Check us out at www.paperstreet.com.

Guidelines & Time Commitment:

• Must be on-site.
• 20 hours per week (flexible time and hours)
• Flexible schedule.
• Ability to work within standard business hours (8am to 6pm)

Office Assistant Skills & Responsibilities:

• Phones: Answer phones in friendly manner, field calls, and take detailed messages delivered via email. Check answering at the beginning of your shift on machine/voicemail in case there was a missed call before your shift started.
• Project Assistance: Set up new clients & all new projects, close all projects. Communicate with billing as needed.
• Content Assistance: Content Audits & requests from Content Director
• SEO Assistance: Per request by Web Director
• Office Organization: Organize Files, Office Supplies, closet, and front desk (next to you) if cluttered over time with treats and Collect Mail each day, throw out junk mail and distribute remaining mail accordingly
• Office Maintenance: Maintain Healthy Office Environment (Supplies, Trash, Printer Fixes, Errands)

Hourly Rate:
$10 per hour

How to Apply
Follow these instructions in detail.  This is part of the hiring test and is pass/fail.

• No phone calls.
• Write an email to the anonymous Craiglist email listed on this ad.
• List the subject as:  PaperStreet Assistant: [YOUR NAME].  Obviously change Your Name to be Your Name.
• Include a short, one-paragraph, email about yourself in the email. Be funny, be witty, be serious, be whatever, just be yourself.
• Attached your Resume as a PDF.

POSITION FILLED

Content Guidelines for Law Firm Websites

Our January 24th webinar covered the basics of writing content for your law firm website.  We went over trends, reading habits, length, and overall rules.  We dived into technical issues such as duplicate content, site structures, what to include, and ideas for the website.

We also covered SEO and show examples of solid content for home pages, bios, blogs, news, contact and practice pages.  Finally, we wrapped up with formatting issues, site architecture concerns and use of content management tools.

Lauderdale Veterinary Specialists, under the directorship of Dr. Ira M. Zaslow and a staff of board certified veterinary specialists, opened its doors in March 2011 with the goal of filling the needs of  pet owners in east Fort Lauderdale and surrounding Broward, Miami-Dade and Palm Beach  counties.  Its modern emergency and critical care facility, housing state-of-the-art diagnostic and imaging equipment, is open 24 hours a day, 365 days a year.  Fully staffed ’round the clock with experienced emergency doctors and veterinary technicians, Lauderdale Veterinary Specialists welcomes referrals from local veterinarians. LVS enjoys a partnership with family veterinarians and acts as an extension of their services.

• Department of Emergency and Critical Care Medicine
• The Department of Internal Medicine
• Diagnostic Imaging
• Surgery
• Neurology and Neurosurgery

For example, if they want to come up No. 1 for “Atlanta criminal attorney,” that phrase definitely needs to be in their text. (How, where and when is covered in my recent post about SEO for blogging attorneys).

A variation on this theme that fewer attorneys know about is using these keywords in anchor text links – a simple, free tactic that anyone can learn to boost website traffic and client inquiries.

I find these tiny-yet-powerful links cause a lot of confusion, so here are the basics you need to know.

What is anchor text?

Old school links used to just give you a URL or “www” address. Example: “Learn more about our attorney web design company by going to www.paperstreet.com/company.”

An anchor text link uses other words to link to a new page. In this example – Learn more about our attorney web design company — there is no www address that the reader sees. It is imbedded in the anchor text.

Why does anchor text matter?

Google and other search engines assume that if a link called “New Orleans DUI attorney” leads to your site, chances are pretty good you are a New Orleans DUI attorney. So, every time the search engines read anchor text, it acts as a vote saying “Hey, this is what this page is about.” And that can add up to higher rankings.

How do I create a link using anchor text?

In most content management systems, like WordPress and Total Control, you would do the following:

1) Write the phrase that you want to be your anchor text
2) Highlight that text you just wrote
3) Select Insert
4) Select Hyperlink
5) Paste the actual www address, or URL,  you want to link to in the link field
6) Ouila!

When do I use anchor text links?

1) Any time you want to link to a page in your website, use anchor text instead of just typing the www address.  Example: Learn more about PaperStreet’s law firm SEO services. 
2) When a keyword phrase comes up naturally in your website copy and you have a detailed page dedicated to more information on that topic. A common example of this is linking from a main practice area page (like Intellectual Property law) to a sub practice area page (like Trademarks) when the phrase “trademark attorney” appears in the copy on the main IP page.
3) In press releases, other online copy that may or may not be on your actual law firm website.

Common mistakes with anchor text

1. Using anchor text that does not include keywords.

   Bad example of anchor text: Contact us today. Click here for more info.
   Instead, do this: Contact our California immigration law firm today. Click to learn more about our San Francisco attorneys handling H1B Visas.

2. Overkill.

   For standard copy, two or three links per page is plenty. (The exception is a landing page where the entire point is to link to other pages, in which case, link away!) And make sure you are accurate with your links. Don’t say a page is about something it isn’t just to try and get better rankings. That’s unethical – and annoying to readers who click and don’t find what they are looking for.

3. Inconsistency.

If you have decided you want your home page to rank No. 1 for “Houston estate planning lawyer,” then don’t use that same phrase as a link to your About Us page. If you do both, you are giving a vote to each page, and the votes could in essence cancel each other out, or at very lease confuse the search engines. The solution is to pick your most important keyword phrases and link those to your most important pages. Link your lesser important phrases (which are usually more specific) to your lesser important pages (practice area pages, attorney bios, etc., which are also more specific.) Example of how to do correctly: A Toronto commercial litigation law firm that links “Toronto commercial litigation” to their home page, while linking “Toronto contracts attorney” to their contracts practice area page and “Attorney John Smith” to Mr. Smith’s bio.

That’s anchor text in a nutshell. Start using it today and you will see demonstrable results for minimal effort.

Their practice focuses on complex commercial and tort litigation in both federal and state courts, securities arbitrations, probate litigation, and appeals. They have represented clients from throughout the United States and Canada as well as from other nations.  Based in Fort Lauderdale, they are ideally positioned to serve individuals and corporations in Broward, Miami-Dade County, and Palm Beach Counties, but their practice is international.

Practice Areas

• Litigation
• Appellate & Constitutional Law
• Advice and Counsel
• Mediation
• Affiliated Areas of Practice
• Government Investigations

Hinkle, Hensley, Shanor & Martin, L.L.P is one of the oldest and largest law firms in the Southwest, tracing its history to 1888 when its founder, Granville A. Richardson, opened the first law office in Roswell in the Territory of New Mexico. The firm also has offices in Santa Fe, New Mexico, and in Midland, Texas. The firm enjoys a diverse clientele covering a wide geographical area.

Practice Areas

• Oil & Gas and Other Natural Resources
• Litigation
• Business Law

Here are some quick tips on preparing the content document:

1. One Document to Rule them All – We really do need one document. Please do not send over multiple files. It will lead to confusion.
2. Final Format – Please have the document in final format, all edited, all approved.
3. Follow the Site Structure – If you need to change, please notify us, as it may impact the design.
4. Pages on the Website – Each bullet point on the site structure is a page that needs content.
5. Separate Pages – Please put in a page break between pages. In MS Word, that is CTRL + ENTER to insert a page break.
6. Microsoft Word – While we can accept documents in WordPerfect & Open Office, we prefer Microsoft Word. It is easier to review and has track changes, so we can see who changed what and when.
7. No Photos – Please do not embed photos in the MS Word document. Attach them separately.
8. Comments – Please highlight any comments or questions in yellow background, so we can clearly see them and respond.
9. What you See is What you Get – How you format the text is exactly how it will appear. Please use headings, bullet points and ordered lists. (The exception to this is when you have specifically selected overriding design elements – such as a web-friendly font and specific headline sizes that our developers will make sure are applied to match the design you have approved.)
10. Links – Create the link in the actual text you want linked up. To do this, highlight the text, right mouse click and select Hyperlink. Then put in the link you want made.