Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: SEO

Allison GagliardiDrafting Your Own Website Content? Learn the SEO Basics

Keeping Your Content SEO Friendly Even if ranking high in search engines is not your main goal you can still benefit from best practices. Keep these seven tips in mind when drafting content for your website No Duplicate Content No…

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Allison GagliardiNew Optimization Standards for Web Content

Changes to SEO Content Best Practices Recent changes to SEO best practices have writers and editors rejoicing. Traditionally, a well optimized page of web content included a keyword at least three times on a page. This is easy enough, but…

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Robin TidrickPhone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data: You Need Both to Formulate a Marketing Plan That Works Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate analytics, you’re like a blind painter –…

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AlexTop SEO Case Studies with PaperStreet

We know we do good work, but when you see it all laid out in a nicely formatted blog post it really makes your day. The Internet marketing portion of our company is the fastest growing (who doesn’t want to…

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Peter BoydThe Future of Law Firm Websites in 2015: It’s All About Content

Generation Me Has Had Better Days - 2015 is All About Content Me. Me. Me. No. No. No. Law firm websites have screamed “me” for years, actually decades.  Content was (and for some is) all about the firm, what they did and who…

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