Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: SEO

David404 Error Page Example: Rethink Your 404 Error Page … We Did

Full Site Map vs. Search Function – 404 Error Page Examples We recently had a discussion about the way we build 404 error pages for our new sites. Alex, our Internet Marketing Director and Leian, a Web Developer, suggested adding…

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Kenyon ZahnerAbout the Disavow Program at PaperStreet

Have you noticed your website dropping in rankings? If so, the PaperStreet Disavow Program can help.  Google may have observed that your site has low-quality back links. These links can be part of the reason why your rankings continue to…

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DavidHow to Write the Perfect Title Tag

Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization…

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Peter BoydSEO is a Partnership: You, Us and Google

A Shared Responsibility The workload is normally split 80/20. PaperStreet will do as much as possible to get you on Google’s good side (about 80 percent), but some of the work has to come from you – the client. Usually this…

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Ashley AlbertBye-Bye Google Authorship Photo

In an effort to simplify the way authorship is shown in mobile and desktop search results, Google announced yesterday that photos of authors will no longer be displayed in the search engine results. However, authorship can still be set up…

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