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	<title>PaperStreet &#187; Rants &amp; Raves</title>
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	<link>http://www.paperstreet.com/blog</link>
	<description>Law Firm Internet Marketing Blog, Web Design Articles</description>
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		<title>How to Automatically Back Up your Google Docs to your PC</title>
		<link>http://www.paperstreet.com/blog/3784</link>
		<comments>http://www.paperstreet.com/blog/3784#comments</comments>
		<pubDate>Thu, 11 Aug 2011 17:45:31 +0000</pubDate>
		<dc:creator>Josh</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google docs]]></category>
		<category><![CDATA[google resource]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=3784</guid>
		<description><![CDATA[A few months ago, there was a high-profile story online  about how Google had lost a user’s documents stored on Google Docs.  While this is not a common occurrence, you are  going to want to keep a backup  if you  are storing important files that are key to your business.]]></description>
			<content:encoded><![CDATA[<p>A few months ago, there was a high-profile story online  about how Google had lost a user’s documents stored on Google Docs.  While this is not a common occurrence, you are  going to want to keep a backup  if you  are storing important files that are key to your business. Hardware can fail,  and documents can become corrupt or “unavailable.” The cloud isn’t always going  to save you, and what do you do if there is an outage? It’s always best to keep  at least one backup of your data.</p>
<p>Fortunately, there is a great open-source free program  called GDocBackup that will export all your Google docs to your local hard-disk  with the click of a button. This can be set up to run automatically.</p>
<h2>Step 1 – Download and Install GDocBackup</h2>
<p>Download the latest Setup EXE from the downloads section of  the GDocBackup Google project:<br />
  <a href="http://code.google.com/p/gdocbackup/downloads/list">http://code.google.com/p/gdocbackup/downloads/list</a></p>
<p><a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc.jpg"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc.jpg" alt="" title="gdoc" width="352" height="181" class="alignnone size-full wp-image-3793" /></a></p>
<p>  Install the program on your PC. <br />
  <em>Note that it is available for Mac and Linux, but if you are on those  operating systems then you will have to set up the scheduled running of the  program in Step 3 differently than is covered in this tutorial.</em></p>
<h2>Step 2 – GDocBackup Configuration  </h2>
<p>After the program is installed, run it and click Action  -&gt; Config on the menu bar.</p>
<p><a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc1.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc1.png" alt="" title="gdoc1" width="381" height="217" class="alignnone size-full wp-image-3796" /></a></p>
<p>  Enter the username and password of the Google account that  you are downloading the documents from. Check off ‘Remember’ password. You may  also want to check off “Disable ‘duplicated items’ Warning.” When we back up  our projects, there are always one or two files that show up as duplicates, which  can be an annoyance. <br />
  Choose the backup directory where you want the files stored.  We back up ours to a local network drive.</p>
<p> <a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc3.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc3.png" alt="" title="gdoc3" width="383" height="270" class="alignnone size-full wp-image-3797" /></a></p>
<p>&nbsp;</p>
<h2>Step 3 – Set up a Scheduled Task</h2>
<p>In lieu of running the program every time you want to back  it up, you can set up a scheduled task to run the backup automatically. I have  mine set to run every day in the evening. Another office computer runs it every  morning. <br />
  To run <strong>Task Scheduler</strong>,</p>
<ul>
<li><strong>Open the  Start Menu<br />
    </strong>In the white line (Start Search) area, type <strong>Task Scheduler</strong> and press <strong>Enter</strong> <strong>or Click the Icon </strong>that appears from  the search (see screenshot below).<br />
    <em>or<br />
    </em>In the white line (Start Search) area, type taskschd.msc and press Enter.</li>
<li><strong>Or Open  the Control Panel in Classic view</strong><br />
    A) Click on the Administrative Tools Icon.<br />
    B) Click on Task Scheduler.</li>
</ul>
<p><a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc4.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc4.png" alt="" title="gdoc4" width="269" height="355" class="alignnone size-full wp-image-3798" /></a></p>
<p>
  In the Task Scheduler, click <strong>Create Task. </strong>Name your task and give it a description:</p>
<h2> <a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc5.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc5.png" alt="" title="gdoc5" width="521" height="121" class="alignnone size-full wp-image-3799" /></a> </h2>
<p>On the second tab, Triggers, click <strong>New</strong>.  Then set up the time  interval at which you’d like GDocBackup to run. This should already be set to  ‘Enabled’ at the bottom.</p>
<p><a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc6.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc6.png" alt="" title="gdoc6" width="509" height="329" class="alignnone size-full wp-image-3800" /></a><br />
  Click on the third tab, <strong>Actions</strong>.  Set the action to <strong>Start a Program </strong>and click <strong>Browse</strong> by Program/script. Locate the GDocBackup EXE file in the Program Files folder.  In Windows Vista/7, this defaults to:</p>
<ul>
<li>C:\Program Files (x86)\GDocBackup\GDocBackup.exe</li>
</ul>
<p><strong>In the arguments  field, put: </strong></p>
<ul>
<li><strong>-autostart</strong></li>
</ul>
<p>This is important, as it allows the scheduled backup to run  without your intervention. <br />
  That’s it. Click <strong>Okay</strong> as necessary to apply these configuration changes, and your docs are good to  go. You should see the backup pop up and run at the scheduled time, and then  disappear when it is finished. <br />
  <a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc7.png"><img src="http://www.paperstreet.com/blog/wp-content/uploads/2011/08/gdoc7.png" alt="" title="gdoc7" width="470" height="493" class="alignnone size-full wp-image-3801" /></a></p>
<h2>Step 4 – GREAT JOB!</h2>
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		<title>New PaperStreet Careers &#8211; Legal Writer, Legal Copy Editor and Attorney Writer</title>
		<link>http://www.paperstreet.com/blog/3495</link>
		<comments>http://www.paperstreet.com/blog/3495#comments</comments>
		<pubDate>Tue, 24 May 2011 16:56:31 +0000</pubDate>
		<dc:creator>paperstreet</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=3495</guid>
		<description><![CDATA[PaperStreet is now hiring freelance writers to fill 3 available positions. Read More..]]></description>
			<content:encoded><![CDATA[<p>PaperStreet is now hiring freelance writers to fill 3 available positions.  The three positions are:</p>
<ul>
<li> Freelance Legal Writer;</li>
<li>Freelance Copy Editor; and</li>
<li>Freelance Writer who is an Attorney</li>
</ul>
<p>If you feel you write clean, concise and compelling content for the web then these positions may be for you.  You may read more about the available Legal writing career openings by visiting the <a href="/company-careers/">Legal Writer Job Posting Page</a>.  Be sure and follow the instructions when applying for the position.</p>
<p><strong>A Little About Us</strong></p>
<p>PaperStreet produces Web Sites for Law Firms, Businesses and Professionals and is looking for a Writer who is motivated to begin a career.  You can learn more about us and what we do at <a href="/">Paperstreet.com</a>.</p>
]]></content:encoded>
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		<item>
		<title>How To Rid Outlook of Evil Blue Underlined Links in your Email Campaigns</title>
		<link>http://www.paperstreet.com/blog/3052</link>
		<comments>http://www.paperstreet.com/blog/3052#comments</comments>
		<pubDate>Wed, 09 Mar 2011 14:37:02 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Coding]]></category>
		<category><![CDATA[Rants & Raves]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=3052</guid>
		<description><![CDATA[While designing an HTML email template here at PaperStreet, I came across an annoying little issue dealing specifically with the way my links were showing.]]></description>
			<content:encoded><![CDATA[<p>While designing an HTML email template here at PaperStreet, I came across an annoying little issue dealing specifically with the way my links were showing.</p>
<p>The issue was happening in Outlook, which was applying default blue underlines to all my links, even though each link had been manually styled differently. After fiddling around with a few techniques, I still wasn&#8217;t able to get my link styles to show up correctly in Outlook.</p>
<p>After further investigation, it became apparent that Outlook&#8217;s style sheet was overriding my own style sheet. The solution then became quite simple:</p>
<p>Add the !important; declaration to all the affected link styles to give them priority over Outlooks.</p>
<p>After applying the !important; declaration, the ugly default blue underlined links had vanished for good.</p>
<p>So the next time you run into a similar issue while working with any of your HTML email templates, try using !important declaration.</p>
]]></content:encoded>
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		<item>
		<title>How to Export PDFs from PowerPoint &#8211; and Why You Should</title>
		<link>http://www.paperstreet.com/blog/2955</link>
		<comments>http://www.paperstreet.com/blog/2955#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:00:09 +0000</pubDate>
		<dc:creator>Danny</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2955</guid>
		<description><![CDATA[Have you ever created a PowerPoint presentation to convey your notes to someone?  PowerPoint is a great tool for such a task, but often times you may be doing yourself and the individual who interprets your notes a disservice.]]></description>
			<content:encoded><![CDATA[<p>Have you ever created a PowerPoint presentation to convey your notes to someone?&#8221;  PowerPoint is a great tool for such a task, but often times you may be doing yourself and the individual who interprets your notes a disservice.</p>
<p>Not everyone has PowerPoint installed on their computers. Shocking thought for some, but the reality is just that. So what should you do to get your ideas conveyed accurately to the masses?&#8221;  Just export your presentation as a PDF file.</p>
<h2>What the heck is a PDF file?</h2>
<p>A PDF or Portable Document Format is an open standard for document exchange. The file format was created by Adobe Systems back in 1993. It is used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system.</p>
<p>To view a PDF file, you need Adobe Acrobat, which is one of the most popular PDF viewing applications around and is also available for free to download. It&#8217;s pretty safe to say that the chances of someone having Adobe Acrobat installed compared to PowerPoint are very high. &#8220; Not to mention that anyone can download a PDF reader for free, where as you would have to purchase an entire application to view a PowerPoint presentation file, which is not very practical.</p>
<h2>Why should I use a PDF file?</h2>
<p><em>Pros:</em><em> </em></p>
<ul>
<li>Smaller file size</li>
<li>Can highlight text for easier copying and pasting</li>
<li>Easier and faster viewing</li>
<li>More accessible</li>
<li>Printable</li>
</ul>
<p><em>Cons:</em><em></em></p>
<ul>
<li>No super duper pre set text animations</li>
<li>Yeah&#8230; just save it out as a PDF.</li>
</ul>
<p>Also note that other applications &#8212; such as Word, Excel, InfoPath, OneNote, Access and Publisher &#8212; allow you to export your work as a PDF files.</p>
<h2>How do I export a PDF from PowerPoint?</h2>
<ol>
<li>Click the <strong>Microsoft Office Button</strong>ZA010077102.gif &#8220;¬, point to the arrow next to <strong>Save As</strong>, and then click <strong>PDF or XPS</strong>.</li>
<li>In the <strong>File name</strong> list, type or select a name for the presentation.</li>
<li>In the <strong>Save as type</strong> list, click <strong>PDF</strong>.</li>
<li>If you want to open the file immediately after saving it, select the <strong>Open file after publishing</strong> check box. This check box is available only if you have a PDF reader installed on your computer.</li>
<li>Next to <strong>Optimize for</strong>, do one of the following, depending on whether file size or print quality is more important to you:</li>
<li>If the presentation requires high print quality, click <strong>Standard (publishing online and printing)</strong>.</li>
<li>If the print quality is less important than file size, click <strong>Minimum size (publishing online)</strong>.</li>
<li>To specify various options for the file, click <strong>Options</strong>. (Find links to more information on these options in the <strong>See Also</strong> section.) Click <strong>OK</strong>.</li>
<li>Click <strong>Publish</strong>.</li>
</ol>
<p><strong>For more information about exporting PDF&#8217;s from other Microsoft Applications check out the link below:</strong></p>
<p><a href="http://office.microsoft.com/en-us/powerpoint-help/save-a-file-in-pdf-format-HA010064992.aspx">http://office.microsoft.com/en-us/powerpoint-help/save-a-file-in-pdf-format-HA010064992.aspx</a></p>
]]></content:encoded>
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		<title>PaperStreet Launches Sister Sites For Jason Gunter PA</title>
		<link>http://www.paperstreet.com/blog/2941</link>
		<comments>http://www.paperstreet.com/blog/2941#comments</comments>
		<pubDate>Thu, 03 Feb 2011 15:32:21 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Site Launches]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2941</guid>
		<description><![CDATA[PaperStreet has just finished launching two websites for Jason Gunter PA.  The sister sites are aimed at different practice areas while keeping the same theme.]]></description>
			<content:encoded><![CDATA[<p>PaperStreet has just finished launching two websites for Jason Gunter PA. The sister sites are aimed at different practice areas while keeping the same theme.</p>
<p>Employment Law &#8211; <a href="http://www.florida-employment-lawyer.org">florida-employment-lawyer.org</a></p>
<p>Personal Injury &#8211; <a href="http://www.gunterfirm.com">gunterfirm.com</a></p>
<p>Be sure and <a href="/contact/">contact PaperStreet</a> to learn more about our <a href="/web-design/">Web Design</a> and <a href="/search-engine-optimization/">Search Engine Optimization</a> packages.</p>
]]></content:encoded>
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		<title>Contact Form Spam &#8211; How to Fix</title>
		<link>http://www.paperstreet.com/blog/2938</link>
		<comments>http://www.paperstreet.com/blog/2938#comments</comments>
		<pubDate>Wed, 02 Feb 2011 20:02:32 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2938</guid>
		<description><![CDATA[If you are getting a lot of spam inquiries from your web form, then you probably need a spam check device on your contact forms.

We offer three types of spam checks.]]></description>
			<content:encoded><![CDATA[<p>What?&#8221;  You didn&#8217;t want an inquiry from someone selling you Viagra or a timeshare in China?&#8221;  Good news; we can help. If you are getting a lot of spam inquiries from your web form, then you probably need a spam check device on your contact forms.</p>
<p><strong>We offer three types of spam checks.</strong></p>
<ul>
<li>CAPTCHA
<ul>
<li>Almost all spam is automated from computers trying to build links to their web site. CAPTCHA stops this. It stands for <strong>C</strong>ompletely <strong>A</strong>utomated <strong>P</strong>ublic <strong>T</strong>uring test to tell <strong>C</strong>omputers and <strong>H</strong>umans <strong>A</strong>part. &#8220; It requires a user to repeat a series of letters and numbers. These CAPTCHA scripts are quite effective and are common enough to users to not present too many usability issues.</li>
<li>More information can be found here: <a href="http://en.wikipedia.org/wiki/CAPTCHA">http://en.wikipedia.org/wiki/CAPTCHA</a> and also here: <a href="http://www.google.com/recaptcha">http://www.google.com/recaptcha</a></li>
</ul>
</li>
<li>Our Easy-to-Use Custom Script
<ul>
<li>PaperStreet has a custom script that we can install. It error checks for known spam techniques including:&#8221;  too many links, keyword text, known email aliases, etc. If the form fails any of these checks, it automatically kicks the users to a friendly failure page advising them to change their submission.</li>
<li>The good news of our script is that it does not require any user to repeat a series of letters and numbers. The bad news is that every once in awhile we must update the script to check against a new spam technique. So there is ongoing maintenance involved, but it makes for a cleaner web site without the security checks.</li>
</ul>
</li>
<li>WordPress Form Checks
<ul>
<li>Finally, if you are in WordPress, there are a variety of form checks, including a popular simple math test. The simple math tends to be a good solution, as it just requires a user to add two numbers. So long as your user can add 2+3, then they can easily pass the test.</li>
</ul>
</li>
</ul>
<p><strong>What to do?</strong></p>
<p>If you are getting a lot of automated spam, then install a spam check. Each one typically takes about an hour to install and is typically at our set fee schedule. Each one has its pros and cons, but all stop 99% of the spam inquiries. Let us know if you need to install a spam check.</p>
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		<title>Proposal Automation Tool Saves Time, Effort</title>
		<link>http://www.paperstreet.com/blog/2924</link>
		<comments>http://www.paperstreet.com/blog/2924#comments</comments>
		<pubDate>Mon, 31 Jan 2011 19:53:42 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[New Clients]]></category>
		<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[Rants & Raves]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2924</guid>
		<description><![CDATA[Great news for those clients using our Total Control Content management system: Our proposal automation tool allows you to generate a proposal from your existing Total Control content.]]></description>
			<content:encoded><![CDATA[<p>Great news for those clients using our Total Control Content management system: Our proposal automation tool allows you to generate a proposal from your existing Total Control content.</p>
<p>You no longer need multiple copies of your marketing materials in MS Word, PDF or your web site. You no longer have to update everything two or three times. Instead, you just update your web site, and it becomes your brochure that you can email as a PDF or print as a MS Word document.</p>
<p>Here is how the process works. First, keep your web site up to date in Total Control. Then when you need a PDF or MS Word copy of your web site, follow these steps:</p>
<ol>
<li>Click on the Proposal Icon;</li>
<li>Select the pages you would like to include;</li>
<li>Change any text on the pages, and a new copy is saved;</li>
<li>Add any new pages;</li>
<li>Order the new and old pages; then</li>
<li>Generate a PDF/Word Document.</li>
</ol>
<p><a href="http://www.paperstreet.com/images/portfolio/webapps/client1_login-1.jpg"><img class="alignnone size-full wp-image-2931" title="client1_login-1" src="http://www.paperstreet.com/blog/wp-content/uploads/2011/01/client1_login-1.jpg" alt="" width="446" height="264" /></a></p>
<p><a href="http://www.paperstreet.com/images/portfolio/webapps/client1_login-2.jpg"><img class="alignnone size-full wp-image-2932" title="client1_login-2" src="http://www.paperstreet.com/blog/wp-content/uploads/2011/01/client1_login-2.jpg" alt="" width="446" height="264" /></a></p>
<p>Note:&#8221;  We must do additional design work to create the PDF template. The time is anywhere from 2 to 4 hours per work, per template.</p>
]]></content:encoded>
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		<title>Maximize Quality, Minimize Costs by Understanding Logo File Formats</title>
		<link>http://www.paperstreet.com/blog/2885</link>
		<comments>http://www.paperstreet.com/blog/2885#comments</comments>
		<pubDate>Mon, 17 Jan 2011 14:24:59 +0000</pubDate>
		<dc:creator>Elyssa</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Logo Design]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2885</guid>
		<description><![CDATA[The last thing you want is an unclear representation of your identity.]]></description>
			<content:encoded><![CDATA[<p>The last thing you want is an unclear representation of your identity.</p>
<p>At PaperStreet, we&#8217;ve seen how daunting and especially problematic it can be for our clients when it comes to proper usage of their logo and various file formats. For example, using the incorrect logo for high-quality printing can lead to a cheap-looking result and a lot of money wasted. I&#8217;ll clear up any confusion you may have had in a short-yet-informative guide you can always refer back to.</p>
<p>First, I&#8217;ll explain the difference between the main kinds of file formats and will then give examples of their best usage per project.</p>
<p>File Formats:</p>
<ol>
<li><strong>EPS</strong> &#8211; Encapsulated PostScript files maintain an image&#8217;s line and graphic quality and are often used to save vector art files. For this reason, you should always use your EPS logo for high-quality printing or for any editing. <a href="http://www.fileinfo.com/extension/eps">http://www.fileinfo.com/extension/eps</a> has a helpful list of drawing programs and vector graphic editing applications on either a MAC or Windows OS that will open EPS files.</li>
<li><strong>TIF </strong>- Tagged Image File formats are for high-quality graphics such as images with multiple colors and digital photos. Although you would not be able to edit your vector logo in a TIF format, it is still appropriate for high-quality printing. Use this link to see what programs can open TIF files: <a href="http://www.fileinfo.com/extension/tif">http://www.fileinfo.com/extension/tif</a></li>
<li><strong>JPG</strong> &#8211; JPEGs are raster image files that compress the image itself and reduce the file size. This is why the JPEG format is best used for viewing on a computer screen, such as a presentation or the Internet. Low-resolution logos should be used on web pages you want to load faster. For more information or to see what programs can open a JPEG: <a href="http://www.fileinfo.com/extension/jpg">http://www.fileinfo.com/extension/jpg</a></li>
<li><strong>GIF</strong> &#8211; Graphical Interchange Format files limit an image to 256 index colors. GIFs are fantastic for preserving the crisp clear color and graphics in a logo, yet reducing the file size dramatically. They are perfect for email signatures. For more information or to see what programs can open a GIF: <a href="http://www.fileinfo.com/extension/gif">http://www.fileinfo.com/extension/gif</a></li>
<li><strong>PNG </strong>- Portable Network Graphic files are great for compressing a raster image&#8217;s file size, yet still maintaining the full scope of color and detail. PNGs also support saving an image with a transparent background. We&#8217;ve found PNG to be a great format to use in Microsoft Office Programs. Learn more about PNGs: <a href="http://www.fileinfo.com/extension/png">http://www.fileinfo.com/extension/png</a></li>
</ol>
<p><strong>What Logo File Format Should You Use&#8230;</strong></p>
<ol>
<li><strong>Corporate Stationery</strong>
<ul class="ely2">
<li><strong>EPS</strong> &#8211; Always send the printer your EPS logo with Pantone Colors.<br />
<em>If you don&#8217;t have any, ask your printer to suggest which Pantone Colors will match up best with your company colors. Printing with Pantones always ensures consistent colors.</em></li>
</ul>
</li>
<li><strong>Promotional Marketing Material Like T-Shirts and Mugs</strong>
<ul class="ely2">
<li><strong>EPS</strong> &#8211; Always send the printer your EPS logo with Pantone Colors.<br />
<em>It is important for your printer to have a vector logo for possible size scaling. If you don&#8217;t have any, ask your printer to suggest which Pantone Colors will match up best with your company colors. Printing with Pantones always ensures consistent colors.</em></li>
</ul>
</li>
<li><strong>Microsoft Office &#8211; i.e. Word Document or PowerPoint Presentation</strong>
<ul class="ely2">
<li><strong>PNG </strong>- These files are the easiest and best when working in MS Office.<strong></strong></li>
<li><strong>JPG </strong>- If you don&#8217;t have a PNG, a high-resolution jpg will suffice.</li>
</ul>
</li>
<li><strong>Email Signature</strong>
<ul class="ely2">
<li><strong>GIF &#8211; </strong>Hands down the best file for keeping your logo clear &amp; crisp<strong></strong></li>
</ul>
</li>
<li><strong>Newspaper Ad</strong>
<ul class="ely2">
<li><strong>TIF &#8211; </strong>Most newspapers prefer receiving your logo in TIF format, either black /white or color depending on your advertising.<strong></strong></li>
</ul>
</li>
<li><strong>Internet Advertising or Any Website Display</strong>
<ul class="ely2">
<li><strong>JPG </strong>- Whether for use on a banner or a sponsor on another site, JPGS are best for any Internet purpose.<strong></strong></li>
</ul>
</li>
</ol>
<p>Here at PaperStreet, we often educate our clients on proper logo usage so their branding is never tarnished. If you have any questions about your logo file formats or are interested in having PaperStreet create a logo identity package for you, please contact us at <a href="mailto:design@paperstreet.com">design@paperstreet.com</a>.</p>
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		<title>Website Launch Checklist:  A Guide for your Company and Law Firm</title>
		<link>http://www.paperstreet.com/blog/2848</link>
		<comments>http://www.paperstreet.com/blog/2848#comments</comments>
		<pubDate>Thu, 06 Jan 2011 15:06:52 +0000</pubDate>
		<dc:creator>Alex</dc:creator>
				<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Site Launches]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web site launches]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2848</guid>
		<description><![CDATA[Our process of launching a website consists of a minimum 30-point checklist of all sorts of checks and balances to make sure that your site is up and online perfectly. The flipping of a switch it is not.]]></description>
			<content:encoded><![CDATA[<p>Launching a website can be somewhat of a daunting task, but also a very satisfying one.</p>
<p>This is the time for the world to see your new creation! You have a new product that has been worked on for months, and it is something to be proud of. You want to show it off; you want to get it online; and most importantly, you want to get it out there as soon as possible to start generating a decent return on your investment.</p>
<p>Our process of launching a website consists of a minimum 30-point checklist of all sorts of checks and balances to make sure that your site is up and online perfectly. The flipping of a switch it is not. When launching any site, some of the critical items that we need to know are:</p>
<ul>
<li>Are you hosting with PaperStreet?</li>
<li>Do you have your domain purchased yet? If so, do we have access to put it to your new account with us?</li>
<li>Are you keeping your current host? If so, do we have your FTP login information? Is your current domain already pointed to this location?</li>
<li>Are we hosting your emails? If so, do we have a list of everyone whose account is being set up? Have you downloaded all your current emails off your server so that, when we make the switch at the designated time, nothing is lost?</li>
<li>Do you have a Google account set up for Google Analytics and Webmaster Tools? If so, do we have your login credentials?</li>
</ul>
<p>Fortunately, our process is such that all this information is gathered at the beginning stage of any web design project. The creative brief calls for all this information and the above examples help clarify its importance. During the process of a website design and build, things can change. Clients explore their options for hosting companies; email accounts are deleted; Google accounts are set up; etc. We completely understand that. If that is the case, simply keep us informed.</p>
<p>The entire process of launching a site (based on its complexity) can take anywhere from 4 to 8 hours to complete. This most certainly affects you, the client. To get in the queue, we want to plan as far in advance as possible to make sure we have all your critical information and the time to do what&#8217;s right for you. That way, everything will run smoothly, and we will have a perfect launch.</p>
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		<title>Ready for a Web Site Redesign?  A Quick Checklist to Review</title>
		<link>http://www.paperstreet.com/blog/2832</link>
		<comments>http://www.paperstreet.com/blog/2832#comments</comments>
		<pubDate>Thu, 23 Dec 2010 15:15:09 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[RFP]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2832</guid>
		<description><![CDATA[Taking on a web design or re-design project is no small decision.   More often than not, your potential clients will visit your website before deciding to meet you in person.   Does your website reflect your firm as the professional and informed team that you are?    If not, here are some things to start mulling over before jumping into your redesign.]]></description>
			<content:encoded><![CDATA[<p>Taking on a web design or re-design project is no small decision.More often than not, your potential clients will visit your website before deciding to meet you in person.Does your website reflect your firm as the professional and informed team that you are?&#8221; &#8221; &#8221;  If not, here are some things to start mulling over before jumping into your redesign.</p>
<p><strong>Step #1 &#8211; Establish Goals</strong></p>
<p>Is your site intended to be a sales tool? An informational tool? How has your site been performing in relation to your goals?</p>
<p>If it has been meeting your team&#8217;s objectives, and all you envision is a simple design update to give a more modern appearance, that is a great thing to note as you are talking to design firms. If in addition to the appearance, the copy is out of date and the site simply does not function they way you want it to, you may be ready to start from scratch.</p>
<p><strong>Step #2 &#8211; Establish Budget</strong></p>
<p>Budget surprises are never fun, for anyone.Knowing what you can commit to from a budget standpoint will help you be successful in determining the best provider.If you have an idea of what your goals are, and what functionality you want to have included as part of your redesign, generally a quick phone call or email to a web design firm should help you determine if they are within your budget. Always get quotes in writing, and discuss any ongoing service or maintenance fees up front.</p>
<p><strong>Step #3 &#8211; Technical details</strong></p>
<p>One of the things that is almost always overlooked until the very last minute are the technical details that are necessary for a site redesign.Do you own your current site outright or does your previous designer?&#8221;  Do you know the username &amp; password for your URL?&#8221; &#8221;  Do you know where your current site is hosted?</p>
<p>While the process can begin without this information, in the end, it is always necessary.Learning sooner than later if there is an ownership issue of your existing site or locating your URL credentials to confirm the status of your URL are things that can help ease and expedite the process.</p>
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