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	<title>Internet Marketing Blog with PaperStreet Web Design - Law Firm, Business &#38; Professionals &#187; Internet Marketing</title>
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	<description>Web Design Articles, News, and More</description>
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		<title>Blog Post Writing:  How Much Can I Copy?</title>
		<link>http://www.paperstreet.com/blog/2542</link>
		<comments>http://www.paperstreet.com/blog/2542#comments</comments>
		<pubDate>Wed, 01 Sep 2010 16:32:30 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[blog writing]]></category>
		<category><![CDATA[comment]]></category>
		<category><![CDATA[copying]]></category>
		<category><![CDATA[summary]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2542</guid>
		<description><![CDATA[I am often asked how much can I copy from a legal article, opinion or journal note. Here are my tips:

Don’t copy in full. First, it&#8217;s against Copyright law, so you may get a cease &#38; desist letter.  Publishers are now actively checking for copyright infringement.  Second, it does not help your SEO (it&#8217;s considered [...]]]></description>
			<content:encoded><![CDATA[<p>I am often asked how much can I copy from a legal article, opinion or journal note. Here are my tips:</p>
<ol>
<li><strong>D</strong><strong>on’t copy in full.</strong> First, it&#8217;s against Copyright law, so you may get a cease &amp; desist letter.  Publishers are now actively checking for copyright infringement.  Second, it does not help your SEO (it&#8217;s considered duplicate content).  Finally, its just not ethical if you copy in full.</li>
<li><strong>Summarize. </strong>Instead of copying, summarize.  Most of the time legal cases, government opinions, or educational papers that you are reading are long, very long.  They probably have great ideas and opinions, otherwise you would not want to report on them.  They probably are discussing something super important that your clients need to know.  However, you need to summarize that information for your clients.  Your clients do not care about the nuances, just how this new ruling or idea effects them.  So summarize and &#8230;.</li>
<li><strong>Comment.</strong> Answer the big question, &#8220;why is this important?&#8221;  Why does this matter to your client.  How will it affect them?  This is the most critical aspect to your post.</li>
</ol>
<p>So what does a summary and commentary look like?  If given a really long article to review, then summarize and comment.</p>
<ol>
<li>1 or 2 <strong>summary paragraph</strong>s about the background and the article itself.</li>
<li>1 or 2 <strong>commentary paragraphs</strong> of why this is important to your clients</li>
<li>1 or 2 <strong>pull quotes</strong> from the actual article</li>
<li><strong>Link to full article. </strong> It&#8217;s always good to cite.<strong><br />
</strong></li>
</ol>
<p>This way your post is anywhere from 3 to 6 paragraphs with a link to the actual article.  The more important the post, the longer your summary and commentary will be.  If you are only writing 3 to 6 paragraphs you can probably bang that out in less than a half hour.  You can write the article quickly while keeping your clients informed.</p>
<p>Do you have any other tips for writing posts?  Comment below.</p>
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		<item>
		<title>Domain Registration – Make Sure You are the Registrant</title>
		<link>http://www.paperstreet.com/blog/2538</link>
		<comments>http://www.paperstreet.com/blog/2538#comments</comments>
		<pubDate>Tue, 10 Aug 2010 15:39:30 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[domain name renewal]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2538</guid>
		<description><![CDATA[Many clients have their design firm or agency purchase a domain on their behalf.   Sometimes those agencies register the domain in their name.  However, whoever is the registrant, is the owner of the domain.
Why this is important
You may run into the situation that the agency controls the domain name.  If they are the registrant they [...]]]></description>
			<content:encoded><![CDATA[<p>Many clients have their design firm or agency purchase a domain on their behalf.   Sometimes those agencies register the domain in their name.  However, whoever is the registrant, is the owner of the domain.</p>
<h2>Why this is important</h2>
<p>You may run into the situation that the agency controls the domain name.  If they are the registrant they have the right to make decisions for your domain transfer, renewal, and even the right for it to be sold.  This means, if at any point you want to transfer hosting, redesign the site, or need to renew your URL, you would need to contact the agency to make that change.</p>
<p>We’ve seen several instances where clients leave their old design firm, and the company went out-of-business, out of the country, or just plain disappeared.    Without the login information, you will have no access to the domain.  Therefore you cannot transfer, update, or extend ownership of the domain.</p>
<h2>Worst Case Scenarios</h2>
<p>What does the worst case look like?   The owner could let your domain lapse and your URL could be renewed by someone else.   Since they are also the registrant, the owner actually has rights to sell the domain to someone else.  Situations like that could take months to resolve legally, if possible at all.</p>
<h2>Tips for your Domain Registration:</h2>
<ol>
<li>Make sure the Registrant is your name, or your firm name.   You can do this yourself, or if you are working with a web design firm, you can ask them to register the site with your name, and email address.  Once it is set up, be sure to get the user name and password for the URL.   Keep this in your records for future use!</li>
<li>Register for as many years as possible, this helps with SEO and just keeping the domain active.</li>
<li>Make sure you use a legitimate registrar, sometimes registrars or resellers do go out of business and it complicates matters.</li>
<li>Make sure you keep your email address up to date, this way you can easily reset passwords in case you forget them.</li>
</ol>
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		<title>How much is that Keyword Phrase Domain Worth? A Guide for Lawyers.</title>
		<link>http://www.paperstreet.com/blog/2488</link>
		<comments>http://www.paperstreet.com/blog/2488#comments</comments>
		<pubDate>Fri, 02 Jul 2010 13:16:50 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[domain buy]]></category>
		<category><![CDATA[domain purchase]]></category>
		<category><![CDATA[domain value]]></category>
		<category><![CDATA[doritos]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2488</guid>
		<description><![CDATA[Your domain is worth a bag of Doritos, until proven otherwise.  This is a guide on how to evaluate whether a domain should be purchased.
]]></description>
			<content:encoded><![CDATA[<p><em>Your domain is worth a bag of Doritos, until proven otherwise.  This is a guide on how to evaluate whether a domain should be purchased.</em></p>
<p>There has been a rash of domain brokers and individuals, buying crap-tastic domains with keyword phrases in them and trying to profit from unwitting lawyers.   I recently received an unsolicited email from a company wanting me to buy washingtondcattorney.net.  They wanted $10,000 for the domain.  That was just ridiculous, so I offered $200 and a bag of Doritos.</p>
<p><strong>But keyword phrases are good for SEO!!</strong></p>
<p>The theory is that the keyword phrases in the domain help with your rankings.  This is true, to some extent.  You want keyword phrases in your domain for SEO purposes, as you tend to rank high on those direct matches.  But your domain must be backed up with content, incoming links and an overall real, live site.  If that is not in place, then you are just buying an empty shell of a site and then you have to invest in its development.</p>
<p><strong>What should I spend my money on?</strong></p>
<p>To spend $10,000 on a domain, or even a few thousand dollars does <span style="text-decoration: underline;">not</span> make sense. With that money you could produce a whole new site, with lots of content pages, and pick up washingtondcattorney.info for 89 cents as the domain!  It will have the same overall value.  It just makes more fiscal sense to put your money into content development and the design, versus the domain.</p>
<p><strong>How to Evaluate a domain?</strong></p>
<p>If someone is trying to sell you a thousand dollar plus domain, be wary.  Before you offer ANYTHING, check to see if:</p>
<ol>
<li><strong>It has any inbound links &#8211; </strong><a href="https://siteexplorer.search.yahoo.com/mysites"><strong>siteexplorer.search.yahoo.com/mysites</strong></a><strong><br />
</strong>This is a critical check.  If the domain has zero links, then it’s just easier to get your own domain and build your own links.  If it has lots of inbound links, from great sources, then Muy Bueno!</li>
<li><strong>A site is actually live. </strong><br />
Google only indexes live sites.  Visit the site and see what is there. You want a site that is live that you can take over instantly and rebrand.  The longer the site has been up, the better.</li>
<li><strong>If it is a real site vs. a link ad page.</strong><br />
Link sites that just have ads on them are a dime-a-dozen.  You want a site that has real traffic and real content.  Don’t fall for a single placeholder link page, it’s not worth that much.</li>
<li><strong>If it has any history – </strong><a href="http://www.archive.org/"><strong>www.archive.org</strong></a><strong>.<br />
</strong>I love seeing a site that has been online for 5+ years, or at least a few years.  Also check out the overall domain age via <a href="http://www.whois.net/">www.whois.net</a>. Shorter registrations and sites without history are worth less.</li>
<li><strong>It has any brand value</strong><br />
Some domains are just good picks and worth their money.  Lawyers.com, Attorneys.com, and others are just worth money by their name alone.  Names with cities and attorneys or lawyers are valuable, too.  Typically you know a good domain name when you see it.  They are short, .com, and descriptive of what you do.  If the domain has a ton of phrases in it, is a .net, .org or other domains, discount that.</li>
<li><strong>If it has any actual rankings and traffic</strong><br />
Does the site actually have any real traffic or rankings?  This increases the price because they have already developed the site.  If it has neither, then just pick up your own domain and spend the money on development of the property yourself.</li>
</ol>
<p><strong>Conclusions</strong></p>
<p>Think of a domain name just like a piece of land.  If that land is developed or has a good location it is worth something.  In the domain realm, if it has neither, or if the domain is easily replicated with a different extension (i.e. .org, .net, .info), then it’s really not worth anything.</p>
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		</item>
		<item>
		<title>Using Google Analytics for Quick Tips for Web Site Redesign</title>
		<link>http://www.paperstreet.com/blog/2486</link>
		<comments>http://www.paperstreet.com/blog/2486#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:13:48 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[Rants & Raves]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2486</guid>
		<description><![CDATA[Redesigning your Site?  First check with Google Analytics.  I thought I would share some quick analysis with everyone about our Google Analytics.  Typically these facts apply to 99% of our clients too, so these tips help.
]]></description>
			<content:encoded><![CDATA[<div>We are in the process of redesigning our web site.  We started with reviewing our analytics to see what people want and where we could improve.</div>
<div></div>
<div>I thought I would share some quick analysis with everyone.  Typically these facts apply to 99% of our clients too, so these tips help.</div>
<ol>
<li><strong>Speed Matters, Make your Site Fast: </strong>Getting rid of 500KB of info yesterday lowered the bounce by 10% in one day.  Make sure your web site loads quickly on the home page and any extraneous data is not included.</li>
<li><strong>Make Non-Javascript Friendly Pages Too : </strong>12% of our users don’t have JS.  Since JS is used a lot these days, make sure your pages degrade nicely; meaning that JavaScript elements also have a non-JS version too.</li>
<li><strong>Big Monitors Rule, so Design Large: </strong>Only 1.5% of our users have 800 x 600. It is old news that you should not design for an 800 x 600 layout.  However, what is new is that everyone has a large monitor.  In fact, most have bigger than 1280px!  Glad we are not going blind. Unfortunately, 19% still have a 1024px monitor, so we will still need a 960px layout.  However, in the future, I can easily see going to a 1100+ px layout.</li>
<li><strong>Mobile, Perhaps Not <strong>Needed </strong>for Small Biz Sites . . . Yet:</strong> I know mobile is the future.  I love mobile sites when I am on my iPhone.  But based on our stats, I can&#8217;t justify spending a lot of time designing an iPhone version and mobile version for our own site.  Why?  Only 138 visits come in from mobile.  When compared with 14,388 visits that is less than a percent of our total visits.  Almost all our mobile visits are iPhone and iPad users too, which display PaperStreet.com very nicely.  Now, I know this will increase in the future, but for 2010 redesign, we will focus on our core site.  Instead, focus on creating a light weight site that loads quickly on all platforms.</li>
<li><strong>Dial-Up, Who?:</strong> Only 1% are on dial-up connection.  Not sure who those people are?  I just thought it was interesting that 1% were still on dial-up.  I do believe some mobile speeds are like dial-up, so you should design light weight apps.</li>
<li><strong>Browsers, Firefox Dominates, but Chrome is catching on too</strong>:  Firefox is at 45%, IE at 35%, Chrome at 9%, Safari at 7%.  Nice job Mozilla.</li>
</ol>
<p>Want more analysis on your site?  Give us a comment or contact and we would be happy to assist in running some analysis on your site.</p>
]]></content:encoded>
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		<title>Florida Bar Pauses Web Site Rules for Now</title>
		<link>http://www.paperstreet.com/blog/2459</link>
		<comments>http://www.paperstreet.com/blog/2459#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:30:04 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[florida bar]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2459</guid>
		<description><![CDATA[
New rules on lawyer and law firm websites will not go into effect, and therefore will not be enforced by The Florida Bar at this time, under a June 10, 2010 order of the Supreme Court of Florida.  The Court granted the bar&#8217;s emergency motion to stay the effective date of amendments to the website rules.
The [...]]]></description>
			<content:encoded><![CDATA[<div>
<p>New rules on lawyer and law firm websites will not go into effect, and therefore will not be enforced by The Florida Bar at this time, under a June 10, 2010 <a href="http://www.floridabar.org/TFB/TFBResources.nsf/Attachments/3E1BD5023B85EAD58525773E0061F71D/$FILE/SC08-1181_06102010-Order.pdf?OpenElement">order</a> of the Supreme Court of Florida.  The Court granted the bar&#8217;s emergency motion to stay the effective date of amendments to the website rules.</p>
<p>The Court  adopted new rules regulating websites in November 2009.  Under the new rules, websites will be subject to the general advertising regulations set forth in Rule 4-7.2.  Websites commonly include information about past results, testimonials, and statements characterizing the quality of legal services, all of which would be impermissible under the new rules.  However, websites will remain exempt from the filing requirement under Rule 4-7.8.  In Re: Amendments to Rules Regulating The Florida Bar &#8211; Rule 4-7.6, computer Accessed Communications,34 Fla. L. Weekly S627 (Fla. Nov. 19, 2009), Case No. SC08-1181.</p>
<p>At the direction of the Supreme Court of Florida, the Florida Bar filed a petition on June 1, 2010 to adopt additional amendments to Rule 4-7.6 regarding websites, Case No. SC10-1014.  The amendments, if adopted, would provide a method by which a portion of the website would be considered information at the request of a prospective client and therefore not subject to subchapter 4-7 (the lawyer advertising rules) if specific requirements are met.</p>
<p>The Court&#8217;s order staying the effective date of the November 2009 amendments to the website rules makes those changes effective 90 days from the Court&#8217;s order in SC10-1014, which has not yet been decided. Lawyers should use this additional time granted by the Court to review their websites and make any changes necessary to bring them into compliance with the lawyer advertising rules.  Copies of the bar&#8217;s motions and the court&#8217;s order, as well as information on complying with the lawyer advertising rules, are available on the bar&#8217;s website under<a href="http://www.floridabar.org/TFB/TFBLawReg.nsf/e0f40af2c23904c785256709006a3713/f0f34ceae87853cc85256b2f006c8848?OpenDocument">Advertising Rules</a>.</p>
</div>
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		<item>
		<title>Link Building for Law Firm Web Sites</title>
		<link>http://www.paperstreet.com/blog/2403</link>
		<comments>http://www.paperstreet.com/blog/2403#comments</comments>
		<pubDate>Tue, 18 May 2010 19:32:29 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[law firm]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2403</guid>
		<description><![CDATA[As you may know, link relationships are the core of Google&#8217;s algorithm.  The more times your pages are  referenced on the web from other sites, then generally the higher you will rank.
We are often asked how do we go about increasing links to clients web sites.  Here is a quick list for starters, although by [...]]]></description>
			<content:encoded><![CDATA[<p>As you may know, link relationships are the core of Google&#8217;s algorithm.  The more times your pages are  referenced on the web from other sites, then generally the higher you will rank.</p>
<p>We are often asked how do we go about increasing links to clients web sites.  Here is a quick list for <strong>starters</strong>, although by no means an exhaustive list.</p>
<ul>
<li>Paid Directories
<ul>
<li>Yahoo Directory</li>
<li>Business.com</li>
<li>HG.org</li>
<li>Findlaw.com</li>
<li>Lawyers.com</li>
<li>Martindale.com</li>
<li>&#8230;and about 20 others that we have found are worthwhile.</li>
</ul>
</li>
<li>Legal Directories
<ul>
<li>Avvo.com</li>
<li>Justia.com</li>
<li>&#8230;and other free directories</li>
</ul>
</li>
<li>Press Release web sites
<ul>
<li>PRWeb.com charges, but there are about 5 other PR sites worth your time for free syndication of content.</li>
</ul>
</li>
<li>Local Directories</li>
<li>Free Directories</li>
<li>Businesses
<ul>
<li>Other Law Firms</li>
<li>Partners</li>
<li>Vendors</li>
<li>Clients</li>
</ul>
</li>
<li>Blogs</li>
<li>Article Web Sites
<ul>
<li>JDSupra</li>
<li>Legal Article Sites</li>
<li>General Article Sites with Legal Categories</li>
</ul>
</li>
<li>Profile Links
<ul>
<li>Findlaw</li>
<li>Martindale</li>
<li>Lawyers.com</li>
<li>Avvo</li>
<li>Justia</li>
<li>HG.org</li>
</ul>
</li>
<li>Social Media Links
<ul>
<li>LinkedIn</li>
<li>Facebook</li>
<li>Twitter</li>
<li>Yelp</li>
</ul>
</li>
<li>CSS Design Galleries / Design Portals
<ul>
<li>A lot listed here &#8211; http://www.thecssgallerylist.com/</li>
</ul>
</li>
<li>Finally, the best type of links are simply free.  Provide the best topical content in your area and be a reference point for your clients.  You will find people will link naturally to your site, if you provide the best resources.</li>
</ul>
<p>Finally, if you need some help starting, check out where your top competitors are linked from.  Make a chart and get the same links as them.  It may take some time, but worth the effort.</p>
]]></content:encoded>
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		<item>
		<title>Microsoft and Yahoo Search Alliance &#8211; Coming Late Summer</title>
		<link>http://www.paperstreet.com/blog/2363</link>
		<comments>http://www.paperstreet.com/blog/2363#comments</comments>
		<pubDate>Thu, 06 May 2010 17:49:22 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[search alliance]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2363</guid>
		<description><![CDATA[As you may know by now Yahoo and Microsoft have formed a search alliance.  Basically, Microsoft&#8217;s technology will be used for paid and natural search results.  Yahoo will add on its own layer of technology / design to the results.  Yahoo will also handle all large paid search accounts, while Microsoft will handle the self-service [...]]]></description>
			<content:encoded><![CDATA[<p>As you may know by now Yahoo and Microsoft have formed a search alliance.  Basically, Microsoft&#8217;s technology will be used for paid and natural search results.  Yahoo will add on its own layer of technology / design to the results.  Yahoo will also handle all large paid search accounts, while Microsoft will handle the self-service clients.</p>
<p><a href="http://advertising.yahoo.com/transition/en_US/overview">Directly from Yahoo.</a></p>
<ul>
<li>Search ad inventory from Yahoo!, Microsoft and their respective  partners will be combined into a new unified search marketplace.  <strong>Microsoft adCenter will be the platform for all search campaigns</strong>.</li>
<li>Microsoft  will acquire an exclusive 10-year license to certain Yahoo! search  technologies.</li>
<li><strong>Microsoft will manage the technology platforms  that deliver the algorithmic and paid search results used by Yahoo!</strong></li>
<li>Full  implementation of the terms of the Search Alliance is expected to occur  within 24 months following regulatory clearance.</li>
<li><strong>Yahoo!’s  Sales team will exclusively support high volume advertisers, </strong>SEO and SEM  agencies, and managed resellers, and Microsoft will support  self-service advertisers.</li>
</ul>
<p>I brought this up as I just received another email from Yahoo.  For the full corporate email read on&#8230;</p>
<p>As we shared in February, Yahoo! and Microsoft have formed a search alliance that will enable you to reach more customers with less time and effort. With the convenience of one account, you can access up to 154 million searchers, and approximately 62% more search volume than on Yahoo! alone¹.</p>
<p>To take advantage of these benefits, all Yahoo! Search Marketing advertisers will transition to the Microsoft Advertising adCenter platform.</p>
<p><strong>Transition Timing</strong><br />
Our priority is to make this transition as smooth as possible for you. Here’s how we’re planning to do that:</p>
<ul>
<li>Protect the holiday period &#8211; We know how important the holiday selling season is to many of our advertisers. That’s why our aim is to complete this transition in the U.S. and Canada before the start of the 2010 holiday season.</li>
<li>Ensure a quality transition &#8211; If at any time we feel we cannot transition with quality while protecting the holiday period, we will defer the transition until after the holidays. Should this happen, we will keep you updated.</li>
<li>Provide a window of time &#8211; To give you as much flexibility as possible, we plan to provide you with a several week window, beginning in late summer, within which to initiate and complete your transition.</li>
</ul>
<p><strong>Transition Experience</strong><br />
Over the last several months, we’ve been working very closely with Microsoft to design a high quality transition experience for you. Here’s an overview of what you can expect:</p>
<ul>
<li><strong>Regular communication</strong> &#8211; This email kicks off a series of    communications designed to help you learn about the transition. Upcoming    communications will also help you get to know adCenter, the search    advertising platform you’ll use to reach potential customers across the    Yahoo! and Microsoft networks after the transition.</li>
<li><strong>Transition tools</strong> &#8211; To help guide you through the step-by-step    process of moving your campaigns to adCenter, we’ll provide you with    transition tools within your Yahoo! Search Marketing account.</li>
</ul>
<p><strong>Next Steps and Resources</strong><br />
For now, the two most important things you can do are to manage your Yahoo! Search Marketing campaigns as usual, and keep your eye out for transition-related communications. You have a number of resources available to help you stay on top of the information:</p>
<ul>
<li><strong>YSM Blog</strong> &#8211; The <a href="http://ysm.yahoo-email.com/a/hBL4vhrAdp9-oB8H8igAktnkSZ4/ysm12">Yahoo!    Search Marketing</a> blog will post regularly about the transition.</li>
<li><strong>Transition Center</strong> &#8211; The <a href="http://ysm.yahoo-email.com/a/hBL4vhrAdp9-oB8H8igAktnkSZ4/ysm1">Yahoo!    Transition Center</a> includes articles, downloadable materials, and,  coming   soon, videos and tutorials about the transition and adCenter.</li>
<li><strong>Emails</strong> &#8211; We’ll send you regular updates via email, so you won’t  miss a   thing.</li>
<li><strong>Survey</strong> &#8211; Next month, you may be asked to participate in a survey  about   the Yahoo! and Microsoft Search Alliance. Your feedback is  important and we   strongly encourage you to participate.</li>
</ul>
<p>We are committed to making this transition as seamless and beneficial for you as possible. We appreciate your business, and look forward to bringing you the benefits of the Yahoo! and Microsoft Search Alliance.</p>
<p>Sincerely,</p>
<p>Your Partners at Yahoo!</p>
]]></content:encoded>
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		<item>
		<title>Best Practices: Multiple Domains Names and Direct Match Domains for LawFirms</title>
		<link>http://www.paperstreet.com/blog/2357</link>
		<comments>http://www.paperstreet.com/blog/2357#comments</comments>
		<pubDate>Thu, 06 May 2010 16:41:44 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[direct match domains]]></category>
		<category><![CDATA[micro web sites]]></category>
		<category><![CDATA[multiple domains]]></category>
		<category><![CDATA[niche web sites]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2357</guid>
		<description><![CDATA[What should you do with alternate domain names?

Have you purchased not just one domain, but multiple domains, perhaps even hundreds?
Maybe you have the best direct match domain ever &#8211; yourcity-injury-lawyer.com or something even snazzier.
Perhaps you want to take advantage of the power of a direct match domain?

Let&#8217;s find out how to properly use that kick-butt [...]]]></description>
			<content:encoded><![CDATA[<p>What should you do with alternate domain names?</p>
<ul>
<li>Have you purchased not just one domain, but multiple domains, perhaps even hundreds?</li>
<li>Maybe you have the best direct match domain ever &#8211; yourcity-injury-lawyer.com or something even snazzier.</li>
<li>Perhaps you want to take advantage of the power of a direct match domain?</li>
</ul>
<p>Let&#8217;s find out how to properly use that kick-butt domain.</p>
<p><strong>Domain Myths</strong><strong><br />
</strong></p>
<p>There are a few myths with domains.  Let&#8217;s get rid of those first.</p>
<p><em>Myth #1 &#8211; </em>The belief that each new domain will be indexed on its own and rank high with your <em>existing</em> content on your <em>existing </em>web site. Unfortunately, the belief is wrong.</p>
<p>Myth #1 &#8211; The belief is that you can buy 100 domains and increase your search rankings of your main site by just having them point to your site.  Unfortunately, the belief is also wrong.</p>
<p><strong>What Google Wants</strong></p>
<p>Google and other search engines only want to index one version of your web site for its dominant domain.</p>
<ul>
<li>Don&#8217;t create multiple pages, subdomains, or domains with  substantially <a href="http://www.google.com/support/webmasters/bin/answer.py?answer=66359">duplicate  content</a>.</li>
</ul>
<p>Google does not want multiple versions of your web site in its index.  It want&#8217;s unique content on all your sites and domains.</p>
<p><strong>Pick One Domain to Use with Unique Content</strong></p>
<p>One tactic is to pick one domain for your web site and redirect the remainder to that dominant domains. This is done through a 301 redirect and Google will only index the dominant domain &#8211; but you can still use the others for advertising and tracking purposes.</p>
<p><strong>Use All Domains, but Make them all Have Unique Content</strong></p>
<p>An alternate tactic is that if you want search engines to index every domain independently, then you need to create multiple niche web sites.  This will allow you to have multiple web sites and allow each to rank on their own.</p>
<p><strong>Multiple Domains Cause Ranking Issues</strong></p>
<p>Technically search engines will index as many domains as you want.  I have seen many web sites indexed incorrectly under multiple domains.  In every instance, once we correct the multiple indexing issues, the rankings increased for the dominant domain.</p>
<p>Put simply, the search engines will assign penalties if you have the same content on all domains – this is called duplicate content.  You really want to avoid duplicate content penalties.</p>
<p><strong>301 Redirect Multiple Domains</strong></p>
<p><strong></strong>If you are going to buy tons of domains, realize that in order for proper web site architecture your web firm should only 301 redirect those into your primary domain.  This will allow search to index just one domain and keep duplicate content issues away.  However, you can also use those domains to create new sites &#8211; it just takes a lot more effort.</p>
<p>The good news is that 301 redirects are really simple &#8211; 15 minutes of work.  The bad news is that they do not take full advantage of your direct match of the keyword phrase of the domain.  It just redirect traffic.</p>
<p><strong>Create Unique Web Sites for the Alternate Domains</strong></p>
<p><strong></strong>An alternate way of using those domains is to create multiple UNIQUE web sites.  The key is that the web sites content must be unique and non-duplicate.</p>
<p>They really cannot just be 1 page placeholder sites as that violates Google&#8217;s rules.  The goal should be creating the best resource in your particular area.  Now we have seen that where there is little competition in an area, a 1-page site is fine.  But usually, it takes at least a 5 page site to compete.</p>
<p>For additional domains, you want to create independent web sites with unique content.  They can be blogs, micro, niche, or practice area sites.  If the content is unique and non duplicative, then they will be indexed independently.</p>
<p>Note that you can actually reuse your initial web design and your overall web brand.  So that minimizes costs by a lot &#8211; you only have to pay for the building of the new site, not the design.  All you need to do is create unique content to talk about your subject area.  Better yet, plan a campaign to become THE resource for your practice area.</p>
<p>The good news is that if you create multiple web sites, you can rank  high for each.  The bad news is that this method increases costs as you have to produce more content and multiple sites.</p>
<p><strong>Conclusion</strong></p>
<p>One tactic is to pick one domain for your web site and redirect the  remainder to that dominant domain.  An alternate tactic is that if you  want search engines to index every domain independently, then you need  to create multiple niche web sites.</p>
]]></content:encoded>
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		<item>
		<title>Is your Web Site a Revolving Door? Who is Leaving your Site? Bounce Rates of Web Site Referrals for Law Firms</title>
		<link>http://www.paperstreet.com/blog/2335</link>
		<comments>http://www.paperstreet.com/blog/2335#comments</comments>
		<pubDate>Wed, 28 Apr 2010 15:05:05 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[avvo]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[findlaw]]></category>
		<category><![CDATA[law firm]]></category>
		<category><![CDATA[lawyers.com]]></category>
		<category><![CDATA[martindale]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2335</guid>
		<description><![CDATA[I can just see the bounce rate increasing on our blog from this long headline.  We compared the bounce rates of 10 random law firm sites in our portfolio.  We will make a case for where you can get the most traffic, which directory or search engine has the lowest bounce rate, and how you can improve your site.  If you want a lot of traffic to your site, then get ranked high in Google.  Martindale.com had the lowest bounce rate with an average of 10%.]]></description>
			<content:encoded><![CDATA[<p><em>I can just see the bounce rate increasing on our blog from this long headline.</em></p>
<p>Give us a few minutes, though, and you will find this is important data to share for any legal marketer, firm administrator, or lawyer who runs their own site.  We will make a case for where you can get the most traffic, which directory or search engine has the lowest bounce rate, and how you can improve your site.</p>
<h1>Our Study of Bounce Rates</h1>
<p>According to Google, Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.  Basically, it is how many people leave your site because it’s ugly, poorly designed, or not relevant to their needs.</p>
<p>We previous have mentioned that there are <a href="/blog/index.php/archives/1638">good and bad bounce rates</a>.  We have also mentioned that <a href="/blog/index.php/archives/2094">slow loading sites raise your bounce rate</a>.  Today this study is a review of 10 law firm web sites to determine the bounce rates of traffic referrals.  We will determine which sites pass over good traffic and which pass over visitors that tend to leave quickly.</p>
<h1>Bounce Rates are a Key Indicator of How Your Web Site Performs</h1>
<p>Think of it this way: If 100 people visit your web site, and 75 of them leave without clicking on any page, you would have a 75% bounce rate (75/100 = 75%).  That is poor.</p>
<p>In fact, that is a waste of your money and time. Your site should be redesigned.  Imagine if 75 out of 100 people left your office without even making an appointment. Yikes; you would want to change something.</p>
<p>If only 50 leave, then that is doing a little better. You can probably make layout changes to improve usability, along with calls to action and copy changes.  Minor changes can dramatically decrease the bounce rate.</p>
<p>If only 30 leave when they hit your home page, and 70 stay on your site for more pages, then you are doing a good job and should further refine with conversion testing.  Finally, if you get your bounce rate down to 10%, you are doing spectacular and should work on expanding your site into new areas to gain more traffic.</p>
<h1>Back to Our Study</h1>
<p>For our study, we compared the bounce rates of 10 random law firm sites in our portfolio.  The firms ranged from 15 to 200 attorneys, were located in 6 different states, were in major metro areas, and practiced in a variety of areas.  So we covered small, mid-size, large, plaintiff, defense, and boutique firms across the country.   We compared the bounce rates of each site for Google, Yahoo, Martindale.com, Findlaw.com, Lawyers.com and other major legal directories.  For you geeks, you can see the underlying data here &#8211; <a href="http://www.paperstreet.com/blog/wp-content/uploads/2010/04/Bounce-Rates-Data.xlsx">Bounce Rates Data for Law Firms</a>.</p>
<h1>What did we find?</h1>
<p><strong>Bounce Rate</strong></p>
<ul>
<li>The average bounce rate was 30%. I guess we build solid web sites, heh.</li>
<li>Martindale.com had the lowest bounce rate with an average of 10%.  This is a very low bounce rate for referring sites.</li>
<li>Google.com passed over the most traffic and had a decent bounce rate of 30%.  This is really a “no brainer” for most web design teams, as Google has a 70% market share of search and provides a ton of traffic to many web sites.</li>
<li>Findlaw.com came in second with a 15% bounce rate – not too shabby.</li>
<li>Superlawyers.com came in third with a 17% bounce rate, but did have very low overall traffic volume.</li>
<li>Social media sites such as Facebook and Linkedin had a very high bounce rate at 47%.  Also in the high mix was Avvo.com.</li>
</ul>
<p><strong>Time on Site</strong></p>
<ul>
<li>The average time on site was 2 minutes, 28 seconds.</li>
<li>The average time on the web site was highest with Findlaw at 546 seconds or nine minutes per visitor.  That data was skewed by one web site that had a really high 1,000+ second page view time.  However, even removing that data, the time on site was at 239 seconds, or nearly four minutes.</li>
<li>Martindale and Lawyers.com also had the second and third most time on site with over two and half minutes each.</li>
<li>Google and other search engines all averaged a bit over two minutes.</li>
<li>The lowest time on site was from Facebook and Avvo.</li>
</ul>
<p><strong>Traffic</strong></p>
<ul>
<li>The average number of visits per site during the month was 203.</li>
<li>Search engines were the top three traffic providers with Google leading the way, followed by Yahoo and Bing.  Google had the lion share with on average over 40 visitors per day, per site.  Yahoo and Bing were on average 4 visitors a day.</li>
<li>Martindale.com and Lawyers.com brought in on average a visitor per day, per site.</li>
</ul>
<p><strong>Pages Per Visit</strong></p>
<ul>
<li>The average number of pages per visit was 5.59.</li>
<li>Findlaw led the way with an amazing 11 pages per visit.  Again, this number seems a bit skewed by one site that had 34 pages per visit.  With the one site removed, the page per visit dropped down to 4 pages per visit.</li>
<li>Martindale.com had the second highest, or highest if the one Findlaw site was removed, pages per visit with over 7 per visit.</li>
<li>Google and the other search engines had about 5 pages per visit.</li>
</ul>
<h1>So what does this Mean?</h1>
<ol>
<li>If you want a lot of traffic to your site, then get ranked high in Google.  They provide the lion share of traffic and the bounce rate is pretty solid.  Not only do you get a ton of traffic, but people stay on the site for awhile.  I recommend a search optimization, Google local search, pay-per-click, and social media campaign to drive traffic.</li>
<li>Bing.com and Yahoo.com provide the next boost of traffic.  Their bounce rate is about the same, but is 4% points higher at 34%.  Also very solid boost in traffic.</li>
<li>The legal directories of Martindale.com, Findlaw.com, SuperLawyers.com and Lawyers.com provide extremely low bounce rates and high page views.  All of them had a below 22% bounce rate, which Martindale.com having a super low 10%. People who visit from those sites are highly qualified individuals looking for attorneys, so this does make sense.</li>
<li>Social media sites such as Facebook.com, Linkedin.com have higher than average bounce rates.  Also Avvo.com fell into a higher bounce rate category too at 47%.  This is to be expected, as many social media sites are driving visitors to individual articles on the site and perhaps one-time reads (just like this article).  Avvo was a bit of a shock being that high, but the data was only 46 total visits across 10 sites, so not a huge data set to rely upon.</li>
<li>Finally, if you are interested in other bounce rate articles, you can read my articles here:
<ol>
<li><a href="/blog/index.php/archives/2094">Slow Speed Kills your Sites Bounce Rate</a> &#8211; Summarizes the fact that a slow server is death to your site.</li>
<li><a href="/blog/index.php/archives/1638">Bounce Rate: The Good and the Bad</a> – Summarizes the fact that there are different reasons for bounce rates.  In fact, a very high bounce rate on a technical article may be a good thing, as it answers the persons question on one page.</li>
</ol>
</li>
</ol>
<h1>Metrics:  Comparison of Referral Sites</h1>
<ul>
<li>Google.com</li>
<li>Yahoo.com</li>
<li>Martindale.com</li>
<li>Findlaw.com</li>
<li>Lawyers.com</li>
<li>Other Directories</li>
<li>10 Web Sites Reviewed, Firms between 15 and 200 attorneys.</li>
<li>Practice Break Down</li>
</ul>
<h1>Metrics:  Methodology</h1>
<ul>
<li>10 Web Sites Reviewed, Firms between 15 and 200 attorneys.</li>
<li>1 – Plaintiff Only</li>
<li>1 – Defense Only Firm</li>
<li>8 – General Practice (Just about all practice areas covered)</li>
<li>1 – Defense Only Firm</li>
<li>Area Breakdown
<ul>
<li>5 &#8211; Florida</li>
<li>1 – Illinois</li>
<li>1 – New Jersey</li>
<li>1 – Atlanta</li>
<li>1 – Texas</li>
<li>1 – Washington</li>
</ul>
</li>
<li>All in Major Metro Areas</li>
<li>Mean number of attorneys is 54.9</li>
<li>Median number of attorneys was 25</li>
<li>Mode number of attorneys was 25</li>
<li>All firms had at least one partner A/V Rated 5 out of 5</li>
<li>All firms were listed in Martindale</li>
<li>Data was from Google Analytics</li>
<li>Data was from February 14 to March 16</li>
<li>Data was taken from Traffic &gt; All Referring Sites Report</li>
<li>Sites were designed and maintained by PaperStreet</li>
<li>All sites are part of an active SEO campaign
<ul>
<li>Proper Title Tags</li>
<li>Proper Site Architecture</li>
<li>Substantial Content</li>
<li>Substantial Number of Inbound Links</li>
</ul>
</li>
</ul>
<h1>Final Disclosures</h1>
<p>We were first approached by Lexis-Nexis (i.e. Martindale.com and Lawyers.com) to review the study on bounced rates of our clients based on Deborah McMurray’s original blog post at her <a href="http://lawfirm4-0.typepad.com/law_firm_40_blog/2010/01/the-efficacy-of-martindalecom-as-a-referrer-to-your-web-site.html">blog</a>.  Basically the idea was to see if her study was accurate on a larger sample base.</p>
<p>The study was done on my own time and dollar though, so no shenanigans.  I am just a stats geek and found the subject interesting as I have blogged about it in the past. If you want to read some more articles, check out <a href="/blog/index.php/archives/2094">Slow Speed Kills your Sites Bounce Rate</a> and <a href="/blog/index.php/archives/1638">Bounce Rate: The Good and the Bad</a>.</p>
<h1>Final Thoughts</h1>
<p>If you are in need of an analysis of your bounce rate and how to improve your web site, give us a call at 954-523-2181 or <a href="http://www.paperstreet.com/contact.php">contact us</a>.  We often do free analysis of web sites to get our foot in the proverbial door.</p>
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		<item>
		<title>Google Local Data Providers &#8211; Quick Links</title>
		<link>http://www.paperstreet.com/blog/2271</link>
		<comments>http://www.paperstreet.com/blog/2271#comments</comments>
		<pubDate>Fri, 12 Mar 2010 16:07:07 +0000</pubDate>
		<dc:creator>peteboyd</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[data provider]]></category>
		<category><![CDATA[google local]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=2271</guid>
		<description><![CDATA[Google Local Search is becoming more prevalent, especially in the legal field.  For law firms its pretty easy right now to get listed and ranked.
Underpinning the Google Local algorithm is a number of data providers.  The more citations to your firm from these data providers, the higher you will rank.
If you want to read about [...]]]></description>
			<content:encoded><![CDATA[<p>Google Local Search is becoming more prevalent, especially in the legal field.  For law firms its pretty easy right now to get listed and ranked.</p>
<p>Underpinning the Google Local algorithm is a number of data providers.  The more citations to your firm from these data providers, the higher you will rank.</p>
<p>If you want to read about our service then check out our <a href="/google-local.php">Local Search Optimization page</a>.</p>
<p>So get listed!</p>
<p><strong>Google Local</strong> &#8211; Get your Listing<br />
<a href="http://listings.local.yahoo.com/csubmit/index.php">http://listings.local.yahoo.com/csubmit/index.php</a></p>
<p><strong> 1.    infoUSA</strong><br />
Check &#8211; <a href="http://www.infousa411.com/Business.aspx">http://www.infousa411.com/Business.aspx</a><br />
Listing &#8211; <a href="http://list.infousa.com/dbupdate.htm?Vendor=099842">http://list.infousa.com/dbupdate.htm?Vendor=099842</a></p>
<p><strong> 2.    Superpages &#8211; </strong><br />
Check &#8211; <a href="http://www.superpages.com/">http://www.superpages.com/</a><br />
Listing &#8211; <a href="http://www.supermedia.com/spportal/quickbpflow.do">http://www.supermedia.com/spportal/quickbpflow.do</a></p>
<p><strong> 3.    Localeze</strong><br />
Listing &#8211; <a href="http://webapp.localeze.com/bizreg/">http://webapp.localeze.com/bizreg/</a></p>
<p><strong> 4.    YellowPages </strong><br />
Check &#8211; <a href="http://www.yellowpages.com/">http://www.yellowpages.com/</a><br />
Listing &#8211; <a href="http://listings.yellowpages.com/">http://listings.yellowpages.com/</a></p>
<p><strong> 5.    Yelp </strong><br />
Check &#8211; <a href="http://www.yelp.com/">http://www.yelp.com/</a><br />
Listing &#8211; <a href="https://www.yelp.com/signup">https://www.yelp.com/signup</a></p>
<p><strong> 6.    InsiderPages </strong><br />
Check &#8211; <a href="http://www.insiderpages.com/">http://www.insiderpages.com/</a><br />
Listing &#8211; <a href="http://www.insiderpages.com/friends/new?header_link=true">http://www.insiderpages.com/friends/new?header_link=true</a></p>
<p><strong> 7.    Niche Industry Sites (BBB, Vertical Directories) </strong><br />
<a href="http://www.justia.com/">http://www.justia.com</a><br />
<a href="http://www.findlaw.com/">http://www.findlaw.com</a><br />
<a href="http://www.lawyers.com/">http://www.lawyers.com</a><br />
<a href="http://www.martindale.com/">http://www.martindale.com</a><br />
<a href="http://www.hg.org/">http://www.hg.org</a><br />
State Bar Associations<br />
Local Bar Associationes</p>
<p><strong> 8.    Acxiom </strong><br />
Check &#8211; <a href="http://www.databyacxiom.com/">http://www.databyAcxiom.com</a> (Not yet online)</p>
<p><strong> 9.    Yahoo </strong><br />
Check &#8211; <a href="http://local.yahoo.com/">http://local.yahoo.com/</a><br />
Listing &#8211; <a href="http://listings.local.yahoo.com/csubmit/index.php">http://listings.local.yahoo.com/csubmit/index.php</a></p>
<p><strong> 10.    Citysearch </strong><br />
Check &#8211; <a href="http://www.citysearch.com/">http://www.citysearch.com</a><br />
Listing &#8211; Click on Register in Top Right.</p>
<p><strong> 11.  MapQuest</strong><br />
Check &#8211; <a href="http://www.mapquest.com/">http://www.mapquest.com/</a><br />
Listing &#8211; Data is pulled from InfoUSA.com <a href="http://list.infousa.com/dbupdate.htm">http://list.infousa.com/dbupdate.htm</a></p>
<p><strong> 12. Local</strong><br />
Check &#8211; <a href="http://www.local.com/">http://www.local.com/</a><br />
Listing &#8211; <a href="http://www.yellowbot.com/submit/newbusiness">http://www.yellowbot.com/submit/newbusiness</a></p>
<p>Also check out listings here &#8211; <a href="http://www.locallytype.com/pages/submit.htm">http://www.locallytype.com/pages/submit.htm</a></p>
<p>If you want to read about our service then check out our <a href="/google-local.php">Local Search Optimization page</a>.</p>
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