Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Law Firm Internet Marketing

Peter BoydPart 2: Content & Internet Marketing Ideas For Lawyers and Law Firms to Consider in 2014

The key to reaching your Internet marketing goals—whatever they may be—is to develop a strong presence on the web. You need relevancy and authority. Law firms can do this by generating content, developing strong social media accounts, investing in SEO…

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tiffanySocial Media Remarketing: Making the Most of Your Traffic

Social media is a powerful, yet underutilized tool. In an effort to increase conversions you can use certain tactics to bring clients back to your site and keep your brand “in their face” as they browse the web. In a…

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SallyFour Things You Should Never Say in Your Law Firm Website Content

Most states’ bar rules place certain restrictions on lawyer advertising in an effort to protect the public.  Since lawyer advertising generally encompasses law firm website content, you must ensure that the content on your site does not violate any lawyer…

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Peter BoydYour Web Presence: How To Be a Professional Online

I recently presented a webinar for the Academy of Florida Elder Law Attorneys (AFELA) about managing your web presence. You can download the entire presentation, but below is a recap of the hour-long webinar and some crucial screenshots. Ethics: Learn the…

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Peter BoydThe Florida Bar Recently Updated its Guidelines on Past Results

The Florida Bar recently updated the guidelines that dictate past result advertisements. The update took place on February 19th, 2014 to rules established December 13th, 2013. The rules state that advertising past results is misleading, unless the results are objectively…

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