Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Law Firm Internet Marketing

AllisonMaster Content File Audits: What Our Editor Looks For

Details to Include in Your Master Content File Your master content file is crucial to the web development process.¬†This document houses all of your content/notes/information. It tells the developers what goes where so that they can add the content to…

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AllisonThe Different Types of Home Page Content

Choosing a Home Page Style Your home page content is an important – if not the most important – aspect of your website. It is the first branded piece that users will see. It should reflect your firm values and…

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SallyFlorida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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JillianAwesome Chrome Apps Test Responsive Designs

It continues to be increasingly difficult to check responsive designs on the many screen sizes and resolutions that exist (and it’s not getting any easier). At PaperStreet, we created an entire department to help the elements and functionality of web…

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Robin TidrickPhone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data: You Need Both to Formulate a Marketing Plan That Works Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate¬†analytics, you’re like a blind painter –…

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