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Category Archives: Content

Allison Gagliardi#ThinkContent Summit Solidifies Content is the Game Changer in Marketing

NewsCred’s third-annual #ThinkContent Summit had a very clear message: content is the game changer. Below is a list of our favorite tweets that nicely sum up the major takeaways from the summit. [<a href=”//storify.com/paperstreetweb/lawyernomics-thinkcontent” target=”_blank”>View the story “#thinkcontent” on Storify</a>]

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Allison GagliardiBig Ideas and Comments from Lawyernomics 2015

You didn’t have to be at Lawyernomics 2015 to be part of the conversion. After day one #lawynomics was trending on Twitter and professionals from across the country were joining the conversation about legal marketing. Below is a list of…

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Allison GagliardiWeb Writing Basics: Word Count, Dividers, Call-to-Action

Writing for the web is different than drafting briefs or research essays. Users on your site will scan content, they won’t read every word, so you should write with this understanding in mind. When drafting content for your website focus…

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DavidA Beginners Guide to Using Google Analytics

Google Analytics is a powerful tool for discovering data about your website. Whether it’s finding out what content is most popular or determining if your user is viewing your website from a mobile device, Google Analytics (GA) can provide you…

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Peter BoydLaw Firms Websites and the Americans with Disabilities Act: Web Content Accessibility Guidelines

Government Website Rules for Complying with the Americans with Disabilities Act In an effort to ensure that all individuals with disabilities have access to programs, services and related activities, all government websites (state, local and federal) must comply with the…

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