Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Content

Peter BoydPart 2: Content & Internet Marketing Ideas For Lawyers and Law Firms to Consider in 2014

The key to reaching your Internet marketing goals—whatever they may be—is to develop a strong presence on the web. You need relevancy and authority. Law firms can do this by generating content, developing strong social media accounts, investing in SEO…

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SallyFour Things You Should Never Say in Your Law Firm Website Content

Most states’ bar rules place certain restrictions on lawyer advertising in an effort to protect the public.  Since lawyer advertising generally encompasses law firm website content, you must ensure that the content on your site does not violate any lawyer…

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AllisonBar Rules: Adjectives to Try Instead of “Expert” and “Specialist”

When describing a lawyer’s services many state bar rules prohibit the use of the terms “specialist,” “specialized,” and “expert” unless you are certified by the state bar or another accredited organization. Most rules prohibit attorney advertising, including website copy, from…

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SallyFour Tips for Writing a Compelling “About Us” Page for Your Law Firm Website

After the home page, the “About Us” page is one of the most visited pages on a law firm website. Your “About Us” page is essential to highlighting your differentiating factors, cementing your brand identity and providing visitors with insight…

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AllisonPRWeb.com Won’t Accept Your Press Release? Here Are Some Alternative Solutions for Getting Your Content Out There

  About PR Distribution Services PRWeb.com is a source for attorneys and law firms to distribute their news. However, they can be selective in what they accept and distribute. A client was looking to submit press releases announcing case-related investigations…

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