Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Content

AllisonThe Future of Content Marketing

Yesterday, I participated (well, listened) to an entertaining webinar by Content Marketing Institute titled, “The Future of Content Marketing.” Since you are busy, busy, busy, I have recapped some of the most important points below (with my commentary, of course). Fun…

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AllisonBlog Post Ideas You Can Steal Right Now

The PaperStreet team maintains this blog you are reading and we know that sometimes it can be difficult to keep the creative juices flowing. Your schedule is busy, so we came up with some ideas for you. Look at your desk…

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DavidHow to Write the Perfect Title Tag

Crafting Title Tags that Render Results When we launch a new website – regardless of the level – we set appropriate title tags for all of the pages. Even if you are not engaging in a specific search engine optimization…

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Ashley AlbertBye-Bye Google Authorship Photo

In an effort to simplify the way authorship is shown in mobile and desktop search results, Google announced yesterday that photos of authors will no longer be displayed in the search engine results. However, authorship can still be set up…

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AllisonStatus Updates You Can Steal & Post Right Now … Seriously

Status Updates Just For You Everyone on our team – designers, writers, SEO experts and our salesman — are constantly telling clients they need to post more often to their social media accounts. There is no doubt we sound like…

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