Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Content

AllisonDo You Really Need the Word “That”?

The That Tip That is one of the most overused words in writing. I would venture to say half the time you don’t need it in your writing. When we speak we use that as a filler word and it…

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AlexInternet Marketing Benefits: Reinforcing the Importance of Social Media

We spend a lot of time reinforcing the importance of active social media accounts. Some clients need to do more with it and some clients just don’t buy it at all. They don’t think it is important. Yet, it is a…

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AllisonA Collection of PaperStreet Webinars

Every month a PaperStreet staff member creates and presents a webinar. They range in topic from SEO and content to design and latest trends. Check out some of our favorites (broken down by category, of course). You can see all of…

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paperstreetOver Optimization: Keyword Rich Anchor Text

We are always preaching optimization, optimization, optimization when we talk about SEO. Of course, a properly optimized page is absolutely key to rankings, but you can overdo it. One of the good practices of SEO is to link within your…

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AllisonThe Future of Content Marketing

Yesterday, I participated (well, listened) to an entertaining webinar by Content Marketing Institute titled, “The Future of Content Marketing.” Since you are busy, busy, busy, I have recapped some of the most important points below (with my commentary, of course). Fun…

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