Logos do not have to be time consuming if you have a talented designer. They should be part of your overall branding. It sets the tone for everything the firm does with marketing. Read More.
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Category Archives: Branding
How to Increase Website “Likes” on Facebook, Boost Your Firm’s Social Media Visibility
With Facebook topping Google as the “most visited site of the year” for 2010, it’s impossible to ignore the importance of social media in your business’ online marketing campaign.
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A Guide to Logo Vector Files: What is a Vector file format? And why should I use it?
Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a ‘vector’ format? I have no idea what this means!” Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
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High End Branding: How to Set your Business Apart
If you’re reading this PaperStreet article right now, I bet your business offers a luxury product or high-end service. In fact, I bet it’s superb, the best in its class. Now ask yourself this: Can the same be said for…
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Google Places: A Fast Way to Appear Above Organic Search Results
Google now places a huge emphasis on having a local listing – a Google Places account. In fact, for service categories, the search results are embedded with local results. The “seven pack,” as it has affectionately been labeled, now shows the A through G local listings over most organic SEO searches.
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